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Broadcast area El Paso
Branding The Big Six Hundred
Frequency 600 (kHz)
Format Talk radio
Power 5,000 Watts
Class B
Callsign meaning Dorance D. RODerick
Owner Regent Communications

KROD (600 AM) is a talk radio station in El Paso, Texas. The station's license is held by Regent Communications.

The station is an affiliate of the Dallas Cowboys radio network.[1] It also broadcasts Texas Longhorn football games during the 2008 season.[2]


Station began on 1500 kilohertz in 1941. The transmitter was near the nowadays Chamizal land. The station changed to 600 kilohertz in 1948. The 600 kHz transmitter was on Dyer Street in Northeast El Paso at the later Sunrise Shopping Center. The transmitter moved to 10420 Dyer in the late 1960s.

The calls stood for Dorrance D. Roderick, the station's original owner and publisher of the El Paso Times newspaper.

The station used the catch phrase "The Big 600" in station breaks (a reference to the station's broadcast frequency) for most of its history, and has aired UTEP athletic games (specifically, NCAA Division I Men's Football and NCAA Division I Men's Basketball) games for much of its history. This is depicted by the KROD banners in the popular movie Glory Road.

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