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City of license Santa Barbara, California
Broadcast area Santa Barbara and Vicinity
Branding KRUZ @ 97.5
Slogan "Santa Barbara's New KRUZ @ 97.5"
Frequency 97.5 (MHz)
First air date September 1, 1957
Format Modern adult contemporary
ERP 16,000 watts
HAAT 890 meters
Class B
Facility ID 3159
Callsign meaning "Cruise"
Former callsigns KTMS-FM (1979-1984)
KKOO-FM (1984-1985)
KHTY (1985-1998)
KMGQ (1998-2005)
Owner Cumulus Media
(Cumulus Licensing LLC)
Sister stations KMGQ, KVYB
Webcast Listen Live

KRUZ (97.5 FM, "KRUZ @ 97.5") is a commercial modern adult contemporary music radio station in Santa Barbara, California.


KRUZ signed on with the call letters KTMS-FM. In time, the station would go through format changes and call sign changes before becoming a top 40 station branded as "Y97" with the KHTY call letters. In 1998, the station switched to a smooth jazz format. In March 2005, Cumulus decided to move the smooth jazz format to 106.3 KMGQ. The modern adult contemporary format on KRUZ 103.3 was then moved to this station. As a result, the station changed its call letters to KRUZ.

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