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MyTV NorCal Official Logo.png
Redding / Chico / Eureka, California
Branding MyTV Northern California (21 & 33)
Slogan "The Northstate's Sports Leader"
Channels Digital:
KRVU: 21 (UHF)
KZVU: 22 (UHF)
KEMY: 33 (UHF)
Subchannels xx.1 MyNetworkTV
Translators K04QC Oroville
Owner Sainte Partners II, L.P.
Founded 1993
First air date KRVU/KZVU: July 11, 1997
KEMY: 2005
Former affiliations UPN (1997-2006)
Transmitter Power 6 kW

MyTV Northern California (billed on-air as "Northern California's MyTV") is the regional My Network TV affiliate based in Chico, California, also serving Redding and Eureka. The station consists of KRVU-LP 21, KZVU-LP 22 and KEMY-LP 33 is owned and operated by Sainte Partners II, L.P. of Modesto, California, founded by the late Chester Smith in 1993. The company chief executive officer is Robert Castro and the station's general manager is Doug Holroyd. Sainte also owns KCVU in Chico and KBVU in Eureka (both Fox affiliates, of which also MyTV was formerly a DT subchannel of both stations), as well as three other stations in Chico, KUCO-LP (Univision), KXVU-LP (Telemundo) and KKTF-LP (Telefutura) with low-powered translators in Redding and Eureka; two stations in Medford, Oregon, KFBI-LP and KMCW-LP (Telemundo); and operates with two other stations in Eureka, California (KVIQ and KUVU-LP). MyTV broadcast on cable channel 13 on Comcast in Chico and Charter in Redding and on Suddenlink cable channel 5 in Eureka.

MyTV NorCal is the North Valley's and Redwood Empire's broadcast source for KTVU's Ten O'Clock News and the region's sports flagship station for baseball's San Francisco Giants and basketball's Sacramento Kings. KRVU/KZVU has broadcast reruns on former KHSL-TV mainstay program The Moriss Taylor Show since the late 1990s.

KRVU, KZVU, and KEMY (all UPN affiliates) became the primary affiliate of the newly-formed My Network TV on September 5, 2006. They were an affiliate of UPN since the mid-1990s, but changed its affiliation following the merger of UPN and WB to become the CW Network (CW affiliate KIWB is now owned by Catamount Broadcasting) and Sainte started a new CW station in Eureka. All stations merged into a regional station in April 2009, as part of the start of an ongoing merger between the Eureka Television Group and Sainte's stations in Chico.


Other local programming


Moriss Taylor Show (1997-present)

MyTV began airing reruns of the longest-running locally-produced television program in Northstate history, The Moriss Taylor Show, in 1997 after the show's parent station KHSL-TV cancelled it following that station's purchase by Catamount Broadcasting. Shows from the late 1980s through 1995, produced and taped at the KHSL-TV studios, continue to air Saturday mornings at 10:00am on My 21. The show also airs Saturday afternoons at 1:30pm on sister station KFBI-LD My 48 in Medford.

So You Want To Be A Star (2005)

MyTV debuted a new local version of American Idol called So You Want To Be A Star, hosted by actress/singer Linda Regan, in 2005. The show was an instant smash with Redding resident Kim Walker winning the competition and getting a chance to sing the Star-Spangled Banner at a Sacramento Kings NBA game at ARCO Arena in Sacramento, California in February 2005. She was interviewed by Kings broadcaster Jim Kozimor during halftime for the UPN 21 audience only. However, commentators Grant Napear and Jerry Reynolds plugged the show and the station during the broadcast which also aired on KXTV in Sacramento. A second season of So You Want To Be A Star was planned, but the primary sponsors backed out and the project was abandoned. (Sister station KCVU-TV Fox 20 holds a local contest called "Northern California Idol", where the winner gets a bid to audition for American Idol, thus was the inspiration for the series).

Cable Coverage

Cable Provider Area 21.1 / 22.1 / 33.1 (MyTV)
Comcast Butte & Glenn Counties 13
Charter (sale pending to Comcast) Shasta & Tehama Counties 13
New Day Broadband Palo Cedro & Weaverville 13
Windjammer Burney 13
Suddenlink Humboldt County 5
Northland Cable TV Siskiyou County 2

Although not mentioned, Alturas uses Charter. It carries both signals, but they're not in HD because they are fed by Dish Network, which currently does not have HD locals in the Chico/Redding market. With Charter now in bankruptcy, it is rumored another provider could purchase the Alturas network. Windjammer Communications is rumored to be one of them; if they do purchase it, Alturas can communicate with other headends in Burney and Susanville, through the use of microwaves.

Digital television

The station's digital channel is multiplexed:

Digital channels

Channel Programming
21.1 / 22.1 / 33.1 MyNetworkTV HD

Early Switch

KCVU, along with KHSL-TV and KNVN ceased analog operations on December 22, 2008. KCVU ceased analog operations early because the post-transition tower is complete and has been up and running for at least seven months; same case with KHSL. In the case of Fox 20 and its sister stations, the transition for some will be much later because Univision 27, Telemundo 17, Telefutura 35, and both Fox 20 and MyTV's analog translators will remain analog until late 2009/early 2010 when the Sainte Television Group will end all of its analog operations. So far, only MyTV has gone digital since This TV replaced MyTV on KCVU & KBVU's digital subchannel. After that, the analog translator for Fox 20 in Redding will go digital followed by Univision, Telemundo, and Telefutura.

KVIQ and KBVU already made the switch on November 28, 2008.

High Definition

Most Fox programs on KCVU broadcast from 8 PM, are broadcast in HD, including most sporting events on weekends such as Major League Baseball, NASCAR and NFL Football. Most MyNTV programs on KRVU that are apart of its normal programming hours (8-10 PM) which are normally broadcast in HD, are broadcast on KRVU in SD, but will be broadcasting in HD soon since MyTV is now on its own channel.

Merger with Eureka Television Group

On April 27, 2009, KRVU/KZVU merged its operations with sister station KEMY in Eureka, California, and both stations were rebranded "Northern California's My TV". The Eureka station has essentially become KRVU's repeater station. In the near future, the Spanish-language stations will also start translators in Redding and Eureka. The Eureka Television Group has unveiled a new website, but the company itself is in the process of merging with the Chico stations to form the "Sainte Television Group."

Past General Managers

  • Melvin J. Querio, founding GM (1993-1996, died)
  • John Stahl (1996-1998, now GM at KHSL-TV)
  • Doug Holroyd (1998-present)

External links


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