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KSCA
City of license Glendale, California
Broadcast area Greater Los Angeles
Branding La Nueva 101.9
Frequency 101.9 MHz (also on HD Radio)
First air date 1973
Format KSCA: Regional Mexican
KSCA-HD2: Spanish Oldies
ERP 4,800 watts
HAAT 863 meters
Class B
Callsign meaning Southern CAlifornia
Owner Univision Radio
Website KSCA homepage

KSCA is a commercial radio station in Glendale, California, broadcasting to the Los Angeles, California area on 101.9 FM. As of 2007 KSCA is the most listened to radio station in the Los Angeles Metro Area. [1]

KSCA airs a regional mexican music format branded as "La Nueva 101.9".

Contents

History

For many years, 101.9 was an R&B station known as KUTE 102 (and was once called "The Quiet Storm", a name that has been parodied by Tim Meadows on Saturday Night Live).

In 1987, it changed call letters to KMPC-FM and played "Full Spectrum Rock", a mixture of classic rock, adult album alternative and progressive rock radio . Many of the DJs who were let go from the defunct KMET that same year could be heard again on this radio station, including Paraquat Kelley, Cynthia Foxx, Jim Ladd and J. J. Jackson, who was program director at this time. In March 1989, KMPC became "The Edge", and later changed its call letters to KEDG and played the same format until May 13, 1989, when the station became KLIT and adopted a soft AC format. The spirit of KMET would continue to live on though, in Pirate Radio 100.3, albeit in a Top 40/Rock hybrid.

On July 1, 1994, the station became KSCA, and adopted an adult album alternative ("AAA") format (and also featured the Dr. Demento show). It was known as "Southern California's Album Alternative" and later morphed into "LA's Finest Rock". Mike Morrison joined as Program Director from WXPN/Philadelphia. Nicole Sandler, formerly with KLOS and The Mark & Brian Show, joined for middays. The station later hired Chuck Moshontz, also from KLOS and paired him with Nicole to do mornings. After the first year, Nicole Sandler was promoted to Music Director. Others on the staff included Mimi Chen, Rich Guzman, Terry Gladstone, Anita Gevinson and Merilee Kelly. The KSCA Music Hall hosted live performances by dozens of artists who had their debuts there, and went on to superstardom, including the Dave Matthews Band. This format lasted until February 4, 1997, after new owners bought it and made it the Spanish-language station that it is today.

When the station was sold to Hispanic Broadcasting Corporation (now Univision Radio) in 1997, it was the last station owned by Gene Autry's Golden West Broadcasters.

KSCA's morning host, "Piolín" Sotero, co-sponsored the massive immigration rally in Los Angeles on March 25, 2006, along with other local radio personalities like KLAX's "El Cucuy" Renán Almendaríz .

Programming

Other stations in the market have other primary interests; KLAX-FM has their regional Mexican format, and KBUE does not cover the market in full (KBUE/KBUA/KEBN/KRQB broadcasts from four separate Class A transmitters in Long Beach, San Fernando, Garden Grove and San Jacinto that are limited in signal range vs KSCA's Class B).

KSCA launched a Spanish Oldies HD2 subcarrier channel called Recuerdo.

References

External links


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