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KSHB-TV: Wikis


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Kansas City, Missouri-Kansas
Branding NBC Action News
Slogan Kansas City's Breaking News Leader (news)
Kansas City's Weather Leader (weather)
Channels Digital: 42 (UHF)
Virtual: 41 (PSIP)
Subchannels 41.1 NBC
41.2 NBC Plus
Affiliations NBC
Owner The E. W. Scripps Company
(Scripps Media, Inc.)
First air date August 10, 1970
Call letters’ meaning Scripps
Sister station(s) KMCI
Former callsigns KBMA-TV (1970-1981)
Former channel number(s) Analog:
41 (UHF, 1970-2009)
Former affiliations independent (1970-1986)
Fox (1986-1994)
Transmitter Power 450 kW
Height 275.8 m
Facility ID 59444
Transmitter Coordinates 38°58′40″N 94°31′59.5″W / 38.97778°N 94.533194°W / 38.97778; -94.533194

KSHB-TV is the NBC network affiliate serving the entire Kansas City metropolitan area. It is owned by the E.W. Scripps Company, alongside independent station KMCI (channel 38) as the company's only existing duopoly. The station runs NBC's entire network schedule, along with first-run talk and reality shows, and about 30 hours a week of local news.

The station broadcasts a digital signal on UHF channel 42, using its former analog assignment of channel 41 as its virtual digital channel via PSIP. KSHB also runs a 24-hour weather channel, Action WeatherPlus, on KSHB-DT digital subchannel 41.2/42.2.



Channel 41 signed on August 10, 1970 as KBMA-TV (for Businessmen's Assurance Company of America, which provided initial funds for the station's founding), owned by Wilson D. Grant. KBMA was originally an independent station—the second in Kansas City. However, it had stronger financing and programming than the city's original independent, KCIT-TV (channel 50, now KPXE). KCIT went off the air in 1971, and for the next 12 years, channel 41 was the only general entertainment station in Kansas City (channel 50 eventually signed on once again in 1978, but as a religious station). From the early 1970s through the 1980s, it was available on many cable systems in Iowa, Nebraska, Kansas and Oklahoma, effectively becoming a regional superstation. This included many large Midwestern cities that didn't have independent stations of their own, such as Des Moines, Omaha, Lincoln, and Wichita.

KBMA was sold to Scripps Howard Broadcasting in 1977. To reflect its new ownership, the station later changed its call letters to KSHB-TV in 1981. The station acquired some strong off-network sitcoms and movie packages and remained the area's leading independent station. The station affiliated with the upstart Fox network in 1986, but it remained essentially an independent station since Fox only provided a couple of hours of network programming a day. During its Fox affiliation, KSHB was known on-air as "Fox 41". The station began to add a few talk and reality shows in the early 1990s.

On May 22, 1994, New World Communications announced an affiliation agreement with the Fox Broadcasting Company, months after Fox won the broadcast rights to NFC football games. This resulted in most of its stations set to become Fox affiliates. One of the stations due to switch was Kansas City's longtime NBC affiliate, WDAF-TV (channel 4). NBC sought to find a new affiliate, eventually finding one in KSHB. On September 12, 1994, WDAF dropped its NBC affiliation after 45 years and took over the Fox affiliation, while Fox Kids moved to KSMO (channel 62). Meanwhile, NBC agreed to affiliate with KSHB on the condition that KSHB run as much local news as WDAF had as an NBC affiliate, and as a result, launched newscasts in the morning and at 5 and 6PM, and moved its 9PM newscast to 10PM.

Scripps Howard began to manage KMCI (channel 38) in 1996, and moved KSHB's sitcoms to that station. From 2000 to 2003, KSHB also produced a 30-minute 9PM newscast on KMCI; by the time it was cancelled, the newscast was called "38 News Now" and had completely differentiated itself from KSHB, using different graphics, different (and drastically smaller) set, and a different all-percussion theme.

Digital television

KSHB-DT broadcasts on digital channel 42.

Digital channels

Channel Name Programming
42.1 KSHB-DT main KSHB/NBC programming
42.2 Action WeatherPlus 24-hour local weather channel

KSHB's analog broadcast ended on June 12, 2009.[1]


KSHB broadcasts all of NBC's schedule, however Early Today is aired one hour earlier than NBC's recommended time (most NBC stations whose morning newscasts start at 5AM air it from 4:30-5AM). Current syndicated programming includes The Doctors, Who Wants to Be a Millionaire?, Deal or No Deal and Comics Unleashed with Byron Allen, with weekend telecasts of Law & Order: Special Victims Unit, Lost, Cold Case and Whacked Out Sports. KSHB is also home to the syndicated game shows Jeopardy! and Wheel Of Fortune, which were both formerly seen on KCTV.

News operation

KSHB-TV broadcasts a total of 27 hours of local news per week (with 4½ hours on weekdays, two hours on Saturdays and 2½ hours on Sundays). The station had already run news in various formats for years. In its KBMA days, UPI news updates would air over a 41 Newsbreak slide. The station did live news updates during prime time and 15 minutes of local news at 10pm as 41 Express during the 1980s. As a Fox affiliate, KSHB began producing a 9PM newscast called Fox 41 News at Nine, an edgy, MTV-esque half-hour of local and national news with the closing words "See Ya!"

KSHB has since become a more news-intensive operation—to the point where the station currently brands itself as Your NBC Action News Station, rather than by its call letters or channel number. Although KSHB's newscast ratings are generally lower than WDAF, KCTV (channel 5) and KMBC-TV (and NBC's ratings have been lower than ABC, CBS and Fox in the past three years), the station has seen some slow growth in the last several years. KSHB has lower ratings to WDAF, KCTV and KMBC. However the station does appear to try its best to attract the audience it does. During the February Sweeps period of 2010, the station saw viewer increase in all of its newscasts, ranging from 16% to 45%, the only station in the market to do so. The station has recently made several new hires, including one new meteorologist, one new reporter, and two new anchors (as of January 2010).

The Action News branding, as a UHF owned by Scripps, is also shared with sister station WFTS in Tampa-St. Petersburg, which is an ABC affiliate. But in the case of the Kansas City market, KSHB is the second station to use the branding—dating from when WDAF used it for its news branding back when it was an NBC affiliate.

In September 2005, KSHB started its mid-morning chat program, Kansas City Live. This show is similar to Kansas City Today which aired on the station in the late 1990s, and AM Live which aired in the 1980s. The show was cancelled in early 2008, replaced with a late-morning newscast. KSHB is also one of ten television stations that air consumer reports from John Matarese of ABC affiliate (and sister station) WCPO in Cincinnati.

KSHB began broadcasting their local newscasts in high definition on April 24, 2008, starting with their 11 a.m. newscast, becoming the second station in the Kansas City market (behind KMBC (channel 9)) to switch to HD. The new high definition set was unveiled on August 8, 2008.

On February 6, 2010, it was announced that KSHB's Assistant News Director and General Manager would both be resigning from the station. The assistant ND would move to WFTX-TV in Cape Coral, Florida to become the station's new news director (the 5th in 7 years at the station). The station's GM announced that he would be taking an early retirement, thus the reason for his resignation. He had been associated with the station for 15 years and will officially step down on March 5, 2010 (after the February Sweeps period). These sudden resignation's sparked a lot of talk, most saying "how bad things are" over at the television station. On February 25, 2010, KSHB's new general manager was announced.

NBC Action News Notable Personalities


Current on-air talent

(as of January 10, 2010)
Current Anchors

  • Elizabeth Alex - weeknights at 5, 6 and 10PM
  • Mark Clegg - weeknights at 5, 6 and 10PM
  • Christa Dubill - weekday mornings "NBC Action News Today" and noon
  • Curtis Jay - weekday mornings "NBC Action News Today" and noon
  • Amy Hawley - weekend mornings "NBC Action News Today" (also reporter)
  • Najahe Sherman - weekend mornings "NBC Action News Today"
  • Cynthia Newsome - weekends at 5 and 10PM (also health reporter)


  • Lisa Benson - general assignment reporter
  • Marissa Cleaver - general assignment reporter
  • Sloane Heller - general assignment reporter
  • Chris Hernandez - general assignment reporter
  • Ryan Kath - general assignment reporter
  • Keith King - investigative reporter
  • John Matarese - consumer reporter (based out of WCPO in Cincinnati)
  • Russ Ptacek - investigative reporter
  • Larry Seward - general assignment reporter
  • Lindsay Shively - general assignment reporter
  • Jenn Strathman - "Call For Action" investigative reporter
  • Beth Vaughn - general assignment reporter

Action Weather Plus

  • Gary Lezak (AMS Seal of Approval) - Chief Meteorologist; weeknights at 5, 6, and 10PM
  • Brett Anthony (AMS/NWA Seals of Approval) - Meteorologist; weekday mornings "NBC Action News Today" and noon
  • George Waldenberger (AMS Seal of Approval) - Meteorologist; weekend mornings and weekend evenings at 5 and 10PM
  • Jeff Penner (AMS Seal of Approval) - fill-in meteorologist (also weather producer)

NBC Action Sports

  • Jack Harry - Sports Director; weeknights at 5, 6 and 10PM
  • Lance Veeser - sports reporter

Former on-air talent

  • Lisa Holbrook - Sports (went to Denver KWGN, no longer there)
  • Greg Fields - meteorologist (now at WFAA-TV in Dallas)
  • Brian Greenwald - Meteorologist
  • Meredith Hoenes - Reporter/Host of KC Live and 38 sports spot (went to WDAF Fox4)
  • Taunia Hottman - Traffic Reporter and 38 sports spot (left to Denver, now in Chicago)
  • Jamie Jarosik - Meteorologist (now at WDTN in Dayton, Ohio)
  • Tom Lawrence - Anchor (went to WDAF; retired)
  • Leon Liebl - Sports (went back to Wichita)
  • Mike Marusarz - weekend morning anchor (mid 2005-2009) (anchor 2008-2010) (now at News 12 Long Island)
  • Lori Miller - Chief Meteorologist
  • Sally Moore - Morning News Anchor, News Reporter
  • Ron Mott - reporter ( went to MSNBC)
  • Jeremy Nelson - meteorologist (late 2006-2009; now at WISN-TV in Milwaukee)
  • Todd Romero - Sports Director
  • Michele Rooney - Reporter ( went to KMBC )
  • Jon Slater - Meteorologist
  • Nichole Teich - Reporter (now at KMBZ )
  • Jeff Vaughn - weekday morning anchor (early 2007-2009; now at KENS-TV in San Antonio)
  • Brian Webb - Morning News Anchor, News Reporter
  • Liz Zamora - reporter; (now at KCTV)
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News/Station presentation

Newscast titles

  • 41 Express (1984-1988)
  • KSHB TV41 News Update (1988-1993)
  • FOX41 News at Nine (1993-1994)
  • 41 News (1994-1999)
  • NBC41 News (1999-2003)
  • NBC Action News (2003-present)

Station slogans

  • Kansas City's 41 (1980s)
  • The Answers You're Looking For (1994-1999)
  • Kansas City's In-Depth News (1999-2003)
  • Your Source for Breaking News (2003-2005)
  • Complete Coverage (2005-2008; news slogan)
  • Always On (2005-2008; general slogan)
  • Kansas City's Breaking News Leader (2008-present)
  • Kansas City's Weather Leader (weather slogan; 2008-present)
Television.svg This film, television or video-related list is incomplete; you can help by expanding it with reliably sourced additions.



External links


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