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KSOF logo.png
City of license Dinuba, California
Broadcast area Fresno area and Visalia-Tulare area
Frequency 98.9 MHz (also on HD Radio)
Format Adult Contemporary
Audience share 6.8, #2 (Fa'07, R&R[1])
ERP 19,000 watts
HAAT 250.0 meters
Class B
Facility ID 54560
Transmitter coordinates 36°38′15.00″N 118°56′35.00″W / 36.6375°N 118.94306°W / 36.6375; -118.94306
Former callsigns KOJY (1983-1990)
KJOI (1990-1997)
Owner Clear Channel Communications
(Capstar TX)
Webcast Listen Live

KSOF (98.9 FM "Soft Rock 98.9") is a radio station broadcasting a Soft AC format. Licensed to Dinuba, California, USA, the station serves the Fresno/Visalia/Tulare area. The station is currently owned by Clear Channel Communications.[2]


The station went on the air as KOJY on 1983-10-26. on 1990-02-12, the station changed its call sign to KJOI, on 1997-10-17 to the current KSOF,[3]

In the early 1990s, the station had an easy listening format. In late 1990, the station switched to a soft adult contemporary format and used the "Lite" name. The station used the "Lite" name until October 1997, when it became "Soft Rock 98.9".

Recently, KSOF moved into a mainstream AC direction, dropping most pre-1970's songs, and playing some Hot AC content.


External links



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