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KSQL
KSOL.png
Broadcast area Santa Cruz to San Jose and San Francisco, California
Branding "Radio Estereo Sol, 98.9 y 99.1"
Frequency 99.1 MHz
Format Regional Mexican music
ERP 1,100 watts
HAAT 796 meters
Class B
Callsign meaning Derived from sister station KSOL
Owner Univision
Website Radio Estero Sol[1]

KSQL (99.1 FM, "Radio Estereo Sol, 98.9 y 99.1") is a Spanish language radio station in Santa Cruz, California. The station simulcasts the signal of KSOL (98.9 FM) in San Francisco. KSOL and KSQL program a format consisting of regional Mexican music and talk shows. Both stations are owned by Univision.

There are two booster stations for KSOL: KSOL-FM2 in Sausalito since 1992, and KSOL-FM3 in Pleasanton since 1997.

History

The 98.9 frequency is the third station in the San Francisco market to use the callsign KSOL. The first was the AM rhythm and blues station at 1450 AM (the current KEST). The second was a popular soul music station at 107.7 FM (now known as KSAN). The current KSOL is unrelated to the previous two stations.

The station at 99.1 was, for many years, KLRS ("Colors"), airing an a New Age music format targeting Santa Cruz and San Jose. The station was eventually purchased Viacom The two stations tweaked KOFY's adult album alternative format and adopted the call letters KDBK (98.9) and KDBQ (99.1) - "Double 99" in July 1990.

"Star FM" arrived on the two frequencies in Spring 1993, as the call letters KSRY and KSRI were picked up for the stations' hot adult contemporary format.

One year later, the station at 107.7 switched their call letters to KYLD in April 1994, but was already called "WiLD 107" since 1992 as a Rhythmic formatted station. The KSOL call letters were put on then-co-owned 98.9 frequency, with the format was switching to urban adult contemporary. The south signal of 99.1 became a simulcast of "WiLD 107" as KYLZ.

Both KSOL and KYLZ were sold in August 1996. KSOL switched to a Regional Mexican music format, and 99.1 became KZOL, again a simulcast.

In April 2002, KSOL swapped call letters with KEMR (105.7 FM) in San Jose, and shifted toward a Spanish language adult contemporary approach, with 99.1 becoming KZMR. When 105.7 switched formats and call letters to KVVF, the KSOL call letters returned to 98.9, with 99.1 redubbed KZOL.

The two station have simulcasted since 1990, with 98.9 covering the north bay, and 99.1 covering the far south bay.

See also

External links

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