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Ksts48 sanfrancisco.png
San Jose/San Francisco/Oakland, California
Branding Telemundo 48
Slogan Mejorando Su Vida
(Improving Your Life)
Channels Digital: 49 (UHF)
Subchannels 48.1 Telemundo
Translators K15CU 15/K47LC-D 47 Salinas
Owner NBC Universal
(NBC Telemundo License Company)
First air date May 31, 1981
Sister station(s) KNTV
Former channel number(s) Analog:
48 (UHF, 1981-2009)
Former affiliations Independent (1981-1989)
Transmitter Power 257 kW
Height 688 m
Facility ID 64987
Transmitter Coordinates 37°29′57″N 121°52′16″W / 37.49917°N 121.87111°W / 37.49917; -121.87111
For the airport with the same ICAO airport code, see Charles M. Schulz - Sonoma County Airport.

KSTS is the NBC Universal owned and operated Telemundo television station in the San Francisco Bay Area market. The station is located in San Jose, California and broadcasts on digital channel 49. KSTS shares facilities with NBC sister operation KNTV. The new all-digital broadcast center was opened in 2004. The master control center and local commercial insertion for KSTS is at the NBC West Coast headquarters in Burbank, California.

KSTS operates a translator station, K15CU in Salinas.


KSTS began operation on May 31, 1981. The station was owned by National Group Television and headed by N.J. Douglas. The station offered various brokered types of programming during the day on weekdays and mornings on weekends. Some of the brokered programming foreign language shows, religious programming, and a lot of programming pertaining to new technologies. The station used the slogan "Your computer connection". KSTS was also the only station to broadcast the introduction of Apple Computer's Macintosh personal computer at Apple's 1984 Annual Shareholders Meeting. From the evening on on weekdays and from about noon on during weekends, KSTS offered ON-TV subscription TV services.

KSTS ident before the presentation of the Apple Macintosh computer in 1984.
KSTS ident using the late 1990s Telemundo logo.

In 1984, the station partnered with two other independent Spanish language television stations to bring about 5 hours a day of Spanish shows weekday evenings. This Network was known as Net Span. The Spanish programming actually replaced Subscription Television programming. Other stations joined this group. By 1986, KSTS was running Spanish programming about half the time. The Net Span network became known as Telemundo in mid-1987. By then the station was running this programming about 16 hours a day. Telemundo actually bought the station outright later that year of at which time full-time Telemundo programming began. Initially, KSTS was themed for the San Jose/Silicon Valley metro area, but after converting to Spanish language programming has changed focus for the entire San Francisco Bay area. In 2000, as a result of a corporate takeover, NBC became the owner of KSTS running the station as part of the Telemundo division.

Former Personalities

  • Dante Betteo
  • Celina Rodriguez
  • Ramon Diaz
  • Ramon Adame
  • Lulu Lopez
  • Sal Morales
  • Monica Mesones
  • Claudia Forestieri
  • Joaquin Cano
  • Gilberto Leon
  • Cesar Bayona
  • Monika Diaz, (1997-2003 Now at KXTV in Sacramento, California)

External links



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