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KTDD
KTDD-AM.png
City of license San Bernardino, California
Broadcast area Riverside-San Bernardino, California
Branding The Toad
Slogan Genuine Country for the IE
Frequency 1350 (kHz)
First air date 1947
Format Classic Country
ERP 5,000 watts (Day)
600 watts (Night)
Class B
Callsign meaning K ToaD D
Owner Clear Channel Communications
Sister stations KDIF, KGGI, KKDD, KMYT, KTMQ
Webcast Listen Live
Website www.toad1350.com

KTDD is a commercial radio station in San Bernardino, California, broadcasting to the Riverside-San Bernardino, California area on 1350 AM.

KTDD airs a classic country music format branded as "The Toad".

History

The station was known for years as KCKC-AM and was the number one country station in the Riverside / San Bernardino market until country station KFRG-FM came on the air in the late 1980s. In 1993 it switched to a news talk format which lasted until 1996. From 1997-1998 the station returned to a country music format, this time concentrating on classic country. The station took on the nickname "The Big Dog" during this period. Later the station was sold to Clear Channel Communications. After brief periods as a sports-talk station and a Spanish language station, the company changed the format to news and talk and the call letters to KEWS. In 2002 it was changed back to a classic country station and the call letters were changed to KTDD meaning "the Toad". The name was taken from the 2000 film O Brother, Where Art Thou? in which the character Pete was though to have been turned into a toad by blue grass singing sirens; more specifically from the line in the movie house, "We thought you was a toad!" The name was initially not intended as a take on contemporary country station "K-Frog".

Former KCKC DJs Bill Georgi and J.W. Bradbury were hired as two of the Toad's DJs, along with other DJs, some of whom were previously heard on other country radio stations. As of 2006, Bill Georgi, who is also the station's program director, is the only local DJ still heard on the station. He hosts the station's morning show Monday through Friday. The rest of the day features an automated national format 'Country Gold' provided by Jones Radio Network. The station also carries most NASCAR races in addition to a live call in NASCAR pre-show Race Radio hosted in studio by Greg Coz, and some public affairs programming on the weekends.

J.W. Bradbury died of an apparent heart attack on October 27, 2006. For a few minutes while his funeral service was being held in Highland, California, KTDD interrupted regular programming and did an on the air tribute to him. Attendees of the funeral heard the tribute over a radio that was hooked into the church's PA system.

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