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City of license Little Rock, Arkansas
Broadcast area Little Rock metropolitan area
Branding B-98.5 FM
Slogan "The Best Mix of the 80s, 90s, and today"
Frequency 98.5 MHz
First air date 1991
Format Adult Contemporary
ERP 99,000 watts
HAAT 392 meters
Class C
Facility ID 19559
Former callsigns KZOU-FM
Owner Citadel Broadcasting
Webcast Listen Live

KURB (98.5 FM, "B-98.5") is an Adult Contemporary radio station in Little Rock, Arkansas. It is owned by Citadel Broadcasting. KURB is the area's continual top performer for women listenership. The station repeatedly dominates the market for women listeners ages 25–54. The station is the market's Delilah station and airs her wildly popular show each weeknight at 7pm and on Sunday nights.

The lineup includes The Morning Rush with Jeff Matthews and Lisa Fischer; middays with Randy Cain; and afternoon drive with Becky Rogers. Kevin Miller covers the morning traffic reports; John Payne covers the afternoon reports.

The station also has a positive reputation in the community with its involvement with charitable organizations, most notably Arkansas Children's Hospital where more than $1.1 million has been raised through a very successful three-day radiothon in February of every year. The station won the "Ken Peterson Founder's Award for Station of the Year" in 2008 for its work with ACH. B98 was competing against stations in the U.S., the U.K. and Canada.

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