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City of license Shreveport, Louisiana
Broadcast area Shreveport-Bossier City Metropolitan Area/Ark-La-Tex
Branding Magic 102.9
Slogan "The Classic Soul Station"
Frequency 102.9 (MHz) (also on HD Radio)
Format Soul/R&B Oldies-leaning Urban Adult Contemporary
ERP 42,000 watts
Class C
Callsign meaning the Voice of MAgnolia (in reference to original city of license, Magnolia, Arkansas)
Owner Cumulus Media

KVMA-FM (102.9 FM) is an urban adult contemporary formatted radio station based in Shreveport, Louisiana, and serving the "Ark-La-Tex" region. Broadcasting on 102.9 FM, KVMA is owned by Cumulus Media and is headquartered at the Louisiana Boardwalk shopping center in Bossier City, Louisiana, along with sister stations KRMD, KRMD-FM, KMJJ, and KQHN.

The station is a sponsor of the Krewe of Harambee, which annually travels to New Orleans for the Mardi Gras celebrations.

KVMA was launched in 2004 originally on 107.9 FM, which relocated its frequency from Magnolia, Arkansas, to the Shreveport area. Before that, there was a time when there were no true Urban AC stations in Shreveport, and there was a three way competition involving area Urban/Hip Hop stations KMJJ (sister station), KDKS and KBTT (then a Rhythmic). KVMA, now on 102.9 FM since 2005, filled in that format void, but after KDKS, which originally played Urban AC music since the launch only to add Hip Hop product to it, decided to slide back to Urban AC, KVMA altered its format to play mostly Classic Soul and R&B Oldies. Upon the launch of KVMA, the station picked up the syndication rights to the Tom Joyner Morning Show from KDKS as well. It is also the home of The Michael Baisden Show in the afternoons, and The Sweat Hotel at nights.

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