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KVRV
KVRV-FM.jpg
City of license Monte Rio, California
Broadcast area Santa Rosa, California
Branding 97.7 The River
Slogan "Classic Rock for the North Bay"
Frequency 97.7 MHz
First air date 1977
Format Classic rock
ERP 2,050 watts
HAAT 342 meters
Class B1
Facility ID 51218
Owner Maverick Media
Webcast Listen Live
Website 977theriver.com

KVRV (97.7 FM, "The River") is a commercial radio station in Monte Rio, California, broadcasting to the Santa Rosa, California, area.

KVRV airs a classic rock music format branded as "The River" (a local reference to the Russian River).

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