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City of license Santa Barbara, California
Branding 103.3 The Vibe
Slogan "The Beat Of The Central Coast"
Frequency 103.3 (MHz)
First air date August 8, 1961
Format Rhythmic contemporary
ERP 105,000 watts
HAAT 905 meters
Class B
Facility ID 3159
Callsign meaning VYB phonetically is "Vibe"
Former callsigns KRUZ (until 2005)
Owner Cumulus Media
(Cumulus Licensing LLC)
Sister stations KMGQ, KRUZ
Webcast Listen Live

KVYB (103.3 FM, "103.3 The Vibe") is a Rhythmic contemporary based radio station in Santa Barbara, California. The Cumulus station operates with an ERP of 105 kW. KYVB's signal coverage blankets the California coastal counties of Santa Barbara, San Luis Obispo and Ventura. It can also be heard in parts of Los Angeles County, as well as Frazier Park, California and San Diego, California.

In some areas, KVYB's signal suffers with interference from KZPO where KVYB should be serving with a city-grade signal.


The 103.3 frequency was originally the long time home of Adult Contemporary outlet KRUZ. But in May 2005 Cumulus moved KRUZ to 97.5, paving the way for the launching of the market's first Hispanic-targeted Rhythmic contemporary outlet and in the process giving the area its first Top 40 since KIST flipped to Modern rock in 2003.

Although its does favor Hispanic Rhythmic artists as well as bilingual DJs, KVYB's playlist and presentation is mostly that of a typical Rhythmic. It also has a rivaly with KCAQ, who also targets Hispanics. The majority of the audience is not Hispanic, but includes whites, African Americans and of all races or cultures who share the same musical trend and taste.

103.3 (The Vibe) is now locally known in Santa Barbara as the hip hop station. Playing songs by artists such as Chris Brown and Janet Jackson, it is a station for dancing. This station DJ's at many parties, thus its popularity is growing rapidly throughout the "805". The main age group that would most likely tune into The Vibe would be 16-28. "The Vibe" can easily be compared to radio stations like KIIS-FM and Power 106.

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