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KWWV-FM logo.png
City of license Santa Margarita, California
Broadcast area San Luis Obispo, California
Branding Wild 106.1
Slogan "Today's Hottest Music"
Frequency 106.1 (MHz)
First air date 1989
Format Rhythmic Top 40
ERP 1,100 watts
HAAT 441 meters (1,450 ft)
Class B1
Callsign meaning K-WaVe, former Smooth Jazz format
Owner Mapleton Communications
Sister stations KPYG, KXDZ, KXTZ, KYNS

KWWV (106.1 FM, "Wild 106.1") is a commercial radio station located in San Luis Obispo, California. KWWV airs a rhythmic Top 40 music format branded as "Wild 106.1". The station plays hits from Today's Most Popular artists.

Station history

KWWV dropped the Smooth Jazz format on 99.7 and signed on as "Kiss 99.7" with the current Rhythmic / CHR format in 1997. Ownership moved the format to 106.1 FM in Fall of 1999 for better signal coverage. The station eventually dropped the "Kiss" moniker after Clear Channel filed suit claiming ownership of the name "Kiss".

After the demise of Clear Channel Communications-owned Mainstream CHR KSLY SLY 96, "Wild 106.1" moved to a more mainstream presentation, reclaiming the #1 spot in the Arbitron ratings with the age 18-34 female demographic.

External links



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