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City of license South Lake Tahoe, California
Broadcast area Reno, Nevada
Branding Wild 102.9
Slogan Today's Hottest Hits
Frequency 102.9 (MHz)
First air date 1966
Format Rhythmic Top 40
ERP 39,000 watts
Class C
Callsign meaning WYL = WILD
Owner Citadel Broadcasting
Sister stations KBUL-FM, KKOH, KNEV
Webcast LIsten live

KWYL (102.9 FM, "Wild 102.9") is a commercial radio station located in South Lake Tahoe, California, broadcasting to the Reno, Nevada, area. KWYL airs a rhythmic Top 40 music format.


KWYL made its debut in 2001 as "Wild 93.7," but in 2003 switched frequencies to 102.9, thus giving the station more signal coverage. Prior to their flip they were a Rhythmic Oldies outlet as KGVN ("93.7 The Groove") from 2000 to 2001.

Interestingly, the 93.7 signal would later be occupied by two more Top 40s after KWYL switched signals: Rhythmic KYWD ("93.7 The Bomb") from 2003 to 2004, and as of 2004, KWYL's current rival KWNZ.

Although the station's playlist is heavily Rhythmic, they are listed in music trades as a Mainstream Top 40 due to the inclusion of Pop/Rock product. Future plans call for KWYL to lean back to a complete Rhythmic format to boost more ratings.

The signal is so strong that in part of Sacramento you can hear the station pretty clear. The better signal in Sacramento comes in a car but if your radio in the house or business is placed just right, you will be able to hear 102.9. Although sometimes Sacramento Hip-Hop station "KSFM 102.5" can be stronger and displace 102.9's signal.

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