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KXSE
City of license Davis, California
Broadcast area Sacramento Metropolitan Area
Branding Jose
Frequency 104.3 MHz (also on HD Radio)
First air date 1978
Format Spanish Adult Hits
ERP 3,400 Watts
HAAT 133 meters
Class A
Former callsigns KYLO, KLCQ, KQBR, KHZZ, KRRE
Owner Entravision Communications

KXSE (104.3 FM) is a commercial radio station located in Davis, California, broadcasting to the Sacramento, California, area. The station offers a Adult hits music format, and is the satellite station of the "Jose" radio network. Although KXSE does have a HD Radio channel, it has yet to sign on a HD2 or HD3 subcarrier[1].

Contents

History

This license made its debut in 1978 at 105.5 with the call letters KYLO. The radio station was licensed to the city of Davis. The format was progressive country, and featured laid back announcers, who picked out the music being played over the air. The music mix was eclectic enough to include rock, folk, and bluegrass. The format was similar to KFAT (94.5) in Gilroy. Unfortunately, KYLO suffered from a weak signal (3,000 watts), and often 105.1 FM would bleed over the 3,000 watt frequency. On occasion, the station would run ads on late night local Sacramento television. One of their slogans was “105.5, KYLO, like a good woman, it’s hard to find…but worth it when you do.” The station became fully-automated and considerably more mainstream by 1982.

In June 1983, the station switched programming to Contemporary Christian music during the day with preachers at night. The station continued with this programming until summer 1986, when it changed to an automated Oldies format.

In 1989, the station changed call letters to KLCQ and installed the first full-time Classic rock format in the greater Sacramento area. The presentation was a mix of live announcers and automation. Realizing that the 3,000 watt, 105.5 frequency did not cover the Sacramento area, the owners sought to relocate to 104.3 FM, and upgrade the signal to 6,000 watts. In late 1990, KSEG (96.9) made its debut as a Classic Rock station. KSEG’s 50,000 watt signal covered the entire Sacramento area quite well.

In 1991, EZ communications began an LMA and later purchased the station changing the format to contemporary country as KQBR, K-Bear. EZ communications would later build a new facility at 104.3, selling it to Progressive Media in late 1993.

The new owners relaunched the station as Smooth Jazz "104.3 The Breeze" KQBR up until 1997, when they shifted to Urban Adult Contemporary, which would last only a year. By 1998 it flipped to Bilingual Rhythmic Top 40 as KHZZ ("Z-104.3"), which proved to be a failure, resulting in the station shifting to Rhythmic Oldies that same year. In 2000 Entravision acquired the station and flipped it to Spanish AC, using the co-owned "Radio Romanica" format (as KRRE) until 2003, when they replaced it with Super Estrella (and the KXSE calls). In February 2009, KXSE dropped Super Estrella and replaced it with Jose.

See also

References

External links

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