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KZMG
931nowboise.jpg
City of license New Plymouth, Idaho
Broadcast area Boise metropolitan area
Branding 93.1 Hit Music Now
Slogan Hit Music Now
Frequency 93.1 (MHz)
First air date 1982
Format Top 40
ERP 48,000 watts
HAAT 828 meters
Facility ID 39609
Owner Citadel Broadcasting
Sister stations KBOI, KIZN, KKGL, KQFC, KTIK
Webcast Listen Live
Website www.931hits.com

KZMG is a commercial radio station located in New Plymouth, Idaho, broadcasting to the Boise, Idaho area on 93.1 FM. KZMG airs a Top 40 music format branded as "93.1 Hit Music Now" and is under ownership of Citadel Broadcasting.

KZMG is anchored by the nationally syndicated morning show "Kidd Kraddick In The Morning".

Following Kidd Kraddick In The Morning, Tommy Collins takes over the mid-day show. Among his many other duties within the building, Tommy is the local producer for Kidd Kraddick In The Morning.

Following up Tommy in the mid-days is Matthew "MJ" Johnson. MJ has been with KZMG since 2005 and has worked almost every on-air shift available on a radio station. MJ currently hosts the Afternoon show and is also the Assistant Program Director and Music Director for the station.

Rounding out the day on the night show is DJ Dickman. DJ Dickman has been with KZMG for a little over a year and is the host of the night show that includes "The New Music Challenge" and "The Hot 9 At 9". The Hot 9 At 9 has been a staple on the radio station since it beginning.

On Saturday nights, KZMG also broadcasts "The Weekend Top 30 with Hollywood Hamilton"

Branding Change

On October 5, 2009, KZMG changed its name to 93.1 Hit Music Now, but still keeping the existing format, Top 40/CHR. The logo and branding is similar to CBS Radio's KAMP-FM (from Los Angeles), WXRK (from New York City), WVMV (from Detroit) and Beasley Broacasting's KFRH (from Las Vegas). The station was branded as Magic 93.1 for nearly two decades, but has gone from the dominant pop station in the market to an also-ran third place.

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