Kappa (company): Wikis

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Updated live from Wikipedia, last check: May 22, 2013 22:03 UTC (46 seconds ago)

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BasicNet S.p.A.

Type	Private
Founded	1916
Headquarters	Turin, Italy
Key people	• Marco Daniele Boglione, Administration Council President and Massimo Boidi, President
Industry	Textile
Products	Clothing, Sportswear, Footwear
Revenue	16 millions
Website	www.kappa.com

Kappa is a well known Italian clothing company that started as a sock and underwear manufacturer in 1916 in Turin.

1 Logo
2 Company structure
3 Brands
4 Football teams who have Kappa as kit sponsor
- 4.1 National teams
- 4.2 Club teams
5 Rugby Union
- 5.1 National
- 5.2 Club Teams
6 Other Sponsorship
7 Popular culture
8 See also
9 References
10 External links

Logo

Known as the Omini, is a silhouette of a man (left) and woman (right) sitting back to back in the nude. Created in 1969 by mere accident. After a photo shoot for a bathing suit ad, a man and a woman were sitting back-to-back, naked, with the outlines of their bodies traced by the back lighting. The photographers knew they had something and the idea grew into what is now the logo for Robe di Kappa, or the Kappa brand which was later attributed to the active and sports wear. Symbolizes the mutual support between Man and Woman, and their completion.

Company structure

Kappa and its sister brands are owned by the holding company BasicNet.

Brands

Kappa
Robe di Kappa or RdK
Jesus Jeans
Superga
K-Way

Kappa is a corporate sponsor of world football; their boots are worn on many pitches by footballers throughout the world. The company also is the current kit supplier for the Italy national rugby union team.