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Kazuo Hirai
Born December 22, 1960[1]
Tokyo, Japan
Occupation President & CEO, SCEI Sony online

Kazuo "Kaz" Hirai (平井 一夫 Hirai Kazuo ?, born December 22, 1960) is the current Chairman and Group Chief Executive Officer of Sony Computer Entertainment, Inc and online services.[2] He also serves as Executive Vice President, Officer in charge of Networked Products & Service Group of Sony Corporation. He was noted by Entertainment Weekly as one of the most powerful executives in the world.[3]


Early years

Hirai was born in 1960 in Tokyo, Japan. The son of a wealthy banker, Hirai often traveled with his father across the world to California, New York, and Canada and around Japan — a trait which Hirai said noted to be a major factor in his later multi-continental business success.

It was his interest in games that later brought him into the entertainment business. After graduating from the International Christian University in August 1984 with a Bachelor of Arts degree, Hirai was hired at CBS/Sony Inc. (now Sony Music Entertainment (Japan) Inc.), where he was involved in marketing international music within Japan. His hard work and dedication allowed him to rise through the ranks, eventually placing him once again in New York, where he became head of Sony Computer Entertainment Japan's international business affairs office.

Sony Computer Entertainment

In August 1995, Hirai joined Sony's computer and video game division, Sony Computer Entertainment America.[3] Two years later, in 1997, Hirai was credited on his first completed video game.


Since heading up Sony Computer Entertainment America, Kazuo Hirai has been instrumental in Sony's success. He played a fundamental role in the rise of the PlayStation in the United States, and his methods of cross-promoting of the PlayStation brand took its advertising beyond merely "game" or computer oriented fields. PlayStation advertisements were placed in mainstream sports events such as the NBA, the NFL, the NHL and even NASCAR. This method of marketing has been credited with introducing large numbers of individuals to video games who would ordinarily have not considered purchasing a console.

With the release of the PlayStation 2 in 2000, Kazuo continued his success, utilizing second-party franchises such as Jak and Daxter, Ratchet & Clank, Sly Cooper, and SOCOM: U.S. Navy SEALs series of games. Under his leadership, SCEA continually managed to retain high profits throughout the sixth generation era.

2006/2007 SCEI management shuffle

On July 3, 2006, Sony Computer Entertainment announced that Hirai had been made a vice president of its corporate executive group on July 1, 2006.[4]

On November 30, 2006, just under two weeks after the launch of PlayStation 3, Hirai replaced Ken Kutaragi as President of Sony Computer Entertainment. While maintaining his positions at SCEA, Hirai also became chief operating officer of SCEI. Kutaragi himself was promoted to chairman of SCEI, and remained chief executive officer of the group.[5]

On April 26, 2007 It was announced that Hirai will be promoted to Chairman and Group CEO of SCEI, replacing Ken Kutaragi who would retire and instead take up the role of Honorary Chairman.[6][7][8][9]


  1. ^ Sony Corporation. "Form 20F (Annual Report) for the fiscal year ended March 31, 2009". Retrieved 2009-06-28.  
  2. ^ ""Sony USA - Sony Computer Entertainment America Inc. Outline of Principal Operations"". Retrieved 2008-07-22.  
  3. ^ a b Sony Computer Entertainment America, Inc.. "Kaz Hirai, President and Chief Executive Officer". Retrieved 2006-11-30.  
  4. ^ Sony Computer Entertainment, Inc. (2005-07-03). "News of corporate executive affairs" (in Japanese) (PDF). Retrieved 2006-11-30.  
  5. ^ Sony Computer Entertainment, Inc. (2006-11-30). "SCE Announces New Management Team" (PDF). Retrieved 2006-11-30.  
  6. ^ ""Kutaragi to retire from executive role at Sony"". April 26, 2007. Retrieved 2007-04-26.  
  7. ^ ""Farewell Mr Playstation"". mvcuk. April 26, 2007. Retrieved 2007-04-26.  
  8. ^ "PlayStation creator Kutaragi resigns". CNET April 26, 2007. Retrieved 2007-07-23.  
  9. ^ "Farewell, Father". April 27, 2007. Retrieved 2007-07-23.  

External links



Up to date as of January 14, 2010

From Wikiquote

Kazuo "Kaz" Hirai (平井一夫 Hirai Kazuo) is the current President/CEO of Sony Computer Entertainment America Inc.


  • "So what does all this mean?......Riiiiiiiiiiidge Raaaaaaaaceeeeeeeeerrrrrrrrr!"
Sony press conference at 2006, May 2006, as quoted in a Gamespot article.
  • "It's Ridge Racer!... Riiiiiiiiiiidge Raaaaaaaaceeeeeeeeerrrrrrrrr!"
While demonstrating the PlayStation game Ridge Racer running on the PlayStation Portable, at the Sony press conference at 2006, May 2006, YouTube Video.
  • "The PLAYSTATION3 will retail for Five-Hundred-Ninety-Nine US Dollars."
Sony press conference at 2006, May 2006, as quoted in a Gamespot article.
  • "Some have said that the PSP is our answer to the (Nintendo) Game Boy. Well, here’s how we view the world: PSP will elevate portable entertainment out of the handheld gaming ghetto and Sony is the only company that can do it. We happily accept this challenge and, dare I say it, the baton has been passed."
Press conference for the US presentation of the Sony PlayStation Portable, January 2005, as quoted in a Calgary Sun article.
  • "We're not interested in gimmicks, clever rhetoric or conventional thinking."
Sony press conference at 2006, May 2006, as quoted in a transcript.
  • "The next generation doesn't start until we say it does."
Sony press conference at 2006, May 2006, as quoted in a CNN article.

External links

Wikipedia has an article about:


Up to date as of February 01, 2010

From Wikia Gaming, your source for walkthroughs, games, guides, and more!

Kazuo "Kaz" Hirai (Japanese: 平井一夫 Hirai Kazuo, born 1964) is the current President and Group Chief Operating Officer of Sony Computer Entertainment, Inc. He was ranked by Entertainment Weekly as one of the most powerful executives in the entertainment industry.


  • "Its Ridge Racer, Ridge Racer!"

This article uses material from the "Kazuo Hirai" article on the Gaming wiki at Wikia and is licensed under the Creative Commons Attribution-Share Alike License.

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