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Kevin Nalty (born May 12, 1969 in New Orleans, Louisiana) is a YouTube comedian and partner based in Doylestown, Pennsylvania better known under his YouTube username Nalts.[2] His YouTube Channel has been viewed more than 4.1 million times and he has 845 videos, as of December 5, 2009, that have been viewed more than 100 million times on YouTube alone.[3] He is ranked as one of YouTube's Most Subscribed users.[4]
Nalty first gained notoriety for a video featured on YouTube's front page the first week of January 2007 - "Viral Video Genius - Loses His Cool When Confronted" - where he plays a skivvy-wearing, geeky intellectual passionate about viral video making. His second featured video, "Farting in Public," in which a young teenager named Spencer (Nalty's nephew's friend) uses a fart machine in public places, all the while seeming to be completely oblivious to the fact that he had done so, has been wildly popular with over 9.5 Million views.[5] Another of his videos, "Blackberry Crackberry", was selected as an official honoree at the 11th Annual Webby Awards.[6] In yet another video he parodies Sarah Palin using a Tootsie motif.
Fox Broadcasting, MTV, Logitech, Microsoft, Holiday Inn Express, Crowne Plaza, and Mentos have sponsored his videos.[7][8]
The N.A.P.P.Y. Campaign
After being passed over by YouTube’s Partnership Placement program in May 2007, Nalty posted a video called NAPPY on June 1, 2007, in which he asked his fans to send messages to YouTube executives suggesting he be re-considered. As of July 18, 2008, the video has received 61,014 views, 6635 comments, 6 honors, and 413 video responses, making it the 8th most responded to video of all time. NAPPY stands for “Nalts Advocates for Partnership Placement on YouTube.”
On June 6, 2007, The N.A.P.P.Y. campaign was a success and Nalty became a YouTube Partner, allowing him to earn revenue from advertisements placed next to videos.[citation needed]
The Gootube Conspiracy
On December 4, 2006 Nalty started his "Gootube Conspiracy" video series where Google and Youtube (or Gootube) are trying to disintermediate major TV networks (Fox, ABC, NBC, etc.). Nalty originally made about 32 videos of it on his channel in December, 2006. There were usually 2 video posted a day and about 1 – 2 minutes long. There have been many responses to this series from users such as cfhworld, CIAOfilms, and CQVFilms. Then he and the user Loquesto made a channel separate for the Gootube Conspiracy in January, 2007. They posted fairly often from January, 2007 - August, 2007. In Summer, 2007, Nalts quit the conspiracy and it has remained fairly active ever since, although users like CQVFilms are trying to resurrect it.[citation needed]
Viral humor before there was viral video
Nalty lives with his wife and children as a successful businessman and Youtube.com star. Nalty's sense of humor, which might be regarded as irreverant and offbeat, got viral-type distribution long before there was viral video. As a student at Jesuit High School in New Orleans in the mid-1980s, he created and distributed, in relatively small numbers, a series of underground cartoon commentaries, many focused on the teachers and administrators at school. But where he made twenty copies for his close friends, those twenty copies got copied multiple times, often in multiple generations, on the school's photocopiers, and the underground cartoons spread rapidly, word-of-mouth, and person-to-person. Not surprisingly, the buzz that these cartoons created caused Nalty some difficulties with the school's administration, but the viral-type distribution proved very effective. He discusses this briefly in his video "YouTube is Highschool"[citation needed] and in greater detail in "Highschool Pranks Gone Sour".
Media appearances
Nalty and his videos have appeared on CNN, ABC Nightline, The Today Show, Good Morning America,[9][10] CBS News, Fox News and the BBC segment “Click”, where one of his videos was featured on the program. He has also appeared on a live version of the digital talk show Tom Green Live, which was broadcast at the Digital Content NewFront in June, 2009. His blog, WillVideoForFood, lists media appearances in reverse chronological order [11]
Personal
Nalty and his wife, Jo, have four children: Patrick, Grant, Charlie, and Katie. He highlights the children in most of his videos. Nalty graduated from Georgetown Preparatory High School in Rockville, Maryland, has an undergraduate degree from Georgetown, and an MBA in marketing and entrepreneurship from Babson College of Boston.[12] Nalty also has a brother who is a Catholic priest and fellow YouTuber under the username "BrotherofNalts."
See also
References
- ^ "Obituary of Paul Alexander Nalty". http://obits.nola.com/obituaries/nola/obituary.aspx?n=paul-alexander-nalty&pid=129955390. Retrieved 19 July 2009.
- ^ Vascellaro, Jessica E. (October 12, 2006). "Finding Tom Cruise (Not Cruise Missiles)". Wall Street Journal. http://www.signonsandiego.com/uniontrib/20061113/news_lz1b11finding.html. Retrieved 2009-03-29.
- ^ You, Tube (July 2, 2007). "Most Viewed (All Time)". YouTube. http://www.youtube.com/members?s=mv&t=a&g=0&p=7. Retrieved 2009-03-29.
- ^ Marketplace
- ^ YouTube - Fart in Public (Farting in Library) by Nalts
- ^ "Webby Honorees". 11th Annual Webby Awards. http://www.webbyawards.com/webbys/current_honorees.php?media_id=97&category_id=109.
- ^ Sarno, David (May 13, 2007). "Fretting over product placement". The Los Angeles Times. http://www.latimes.com/technology/la-ca-webscout13may13,1,329132,full.story?ctrack=1&cset=true. Retrieved 2009-03-29.
- ^ Garfield, Bob (June 29, 2007). "As Seen on YouTube!". Bob Garfield's blog at Advertising Age. http://adage.com/garfieldtheblog/post?article_id=118726. Retrieved 2009-03-29.
- ^ Shields, Mike (October 30, 2006). "User-Gen Video Turning Pro". Adweek. http://www.adweek.com/aw/search/article_display.jsp?schema=&vnu_content_id=1003316046&WebLogicSession=RUFWkjDeFeKxw7SMxz70SBzyFsZEXt3xeNfzgTdTpCcjbODMrgdU%7C591496716662496553/168887091/6/7005/7005/7002/7002/7005/-1.
- ^ "Are You Addicted to Your Gadgets?". ABC News. August 23, 2006. http://abcnews.go.com/Video/playerIndex?id=2347039. Retrieved 2009-03-29.
- ^ Nalts in the Media New (Television and Print) | Will Video for Food
- ^ "Kevin Nalty Appointed Chief Strategy Officer—HitViews". News Guide. http://www.newsguide.us/technology/multimedia/Kevin-Nalty-Appointed-Chief-Strategy-Officer-HITVIEWS/. Retrieved 2010-02-03.
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