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Kids' WB
Kids' WB! Beta 2009 Logo.JPG
Type Online Network (2008-Present)
Video on demand (2009-present)
Defunct Saturday morning cartoon block (1995-2008)
Weekday afternoon cartoon block (1995-2006)
Weekday morning cartoon block (1997-2001)
Country  United States
Availability United States United States
Puerto Rico Puerto Rico
Slogan Kids' WB Yourself! (1999-2000)
Owner Warner Bros. Entertainment, Inc. (Time Warner)
Launch date September 9, 1995 (Television)
April 28, 2008 (Online)
Dissolved May 17, 2008 (Television)
Affiliation Defunct (went off the air on May 17, 2008)
Former affiliations The WB (1995-2006)
The CW (2006-2008)
Official Website http://www.kidswb.com
http://www.kidswbjr.com

Kids' WB was a weekday afternoon and Saturday morning cartoon block broadcast on The WB Television Network. In September 2006, the block moved to The CW Television Network. The CW is the result of The WB's merger with UPN in 2006. Kids' WB shut down on May 17, 2008, and was sold to 4Kids Entertainment to form The CW4Kids.

Kids' WB was relaunched as an online network on April 28, 2008, a few weeks before it was replaced by The CW4Kids. The network allows viewers to watch shows of Looney Tunes, Hanna-Barbera and DC Comics. It has different zones where users are linked to Kids' WB, Kids' WB, Jr., and DC HeroZone. It is also available on Fancast that features full episodes of such shows as Looney Tunes, Scooby Doo The Flintstones and The Jetsons among others.

Contents

History

Early years

Kids' WB debuted on The WB on Saturday, September 9, 1995, airing on Saturday mornings from 8 AM - 11 AM ET and weekday afternoons from 4 - 5 PM. On September 7, 1996, the Saturday block was extended by a full hour, airing from 8 AM - 12 PM ET. On September 1, 1997, Kids' WB started airing weekday mornings from 7 AM - 8 AM, and the weekday afternoon block was extended to 3 - 5 PM in most markets. Some stations, such as KTLA in Los Angeles, California, aired the weekday morning hour in conjunction with the weekday afternoon block, expanding it to 3 hours from 2:00PM – 5:00PM.

Changes at Kids' WB

In February 1999, Kids' WB! made a breakthrough when the English dub of the anime Pokémon by 4Kids Entertainment premiered. It was a big hit for its programming block (big enough to remain even when 4KidsTV begun on Fox in 2002, however The CW4Kids does not currently air it). It beat Fox Kids with its stronger animated block backed by: Warner Bros. as well as other cartoons based on video games and other anime later on such as: Cardcaptors, Yu-Gi-Oh!, Astro Boy, Megaman NT Warrior and Viewtiful Joe.

In July 2001, Kids' WB's afternoon lineup was rebranded Toonami on Kids' WB, extending the Cartoon Network action-cartoon brand Toonami to broadcast television, and bringing shows like Sailor Moon, Dragon Ball Z, and The Powerpuff Girls to network television. In addition, non-action programming like Scooby-Doo and The Nightmare Room were also branded as Toonami. The afternoon block was re-branded Kids' WB in June 2002.

On September 7, 2001, Kids' WB ceased airing weekday morning programming, and gave that slot to the local affiliates. On December 30, 2005, the weekday afternoon Kids' WB block was dropped "at the request of the local affiliates", replaced by Daytime WB. As a result, the Saturday morning block was extended by an hour on January 7, 2006, running from 7:00 a.m.-12:00 p.m., no longer affected by time zone.

On January 24, 2006, The WB, Kids' WB's original broadcaster, announced they would merge with UPN to form The CW Television Network. The combined network utilized The WB's scheduling practices and brought the Kids' WB block, still run by Warner Bros. Television, and still maintaining its name, to the new lineup.

The End and Rebirth of Kids' WB

On October 2, 2007, the network announced that due to a joint decision between Warner Bros. and CBS, (parent companies of The CW), it would suspend the Kids' WB programming block due to the effects of children's advertising limits and cable competition and sell the programming time to 4Kids Entertainment.[1] Kids' WB shut down broadcasting operations on May 17, 2008.

On May 24, 2008, 4Kids launched The CW4Kids in place of Kids' WB. The lineup for the block consists of 4Kids produced shows such as Chaotic (which also aired on Jetix and currently shows re-runs of it on Disney XD and Cartoon Network) as well as new seasons of Yu-Gi-Oh! and Teenage Mutant Ninja Turtles.[2] The official site, http://www.cw4kids.com, officially launched on April 20, 2008.

On April 28, 2008, Warner Bros. Entertainment announced that The WB and Kids' WB brands would be relaunched as online networks, with the Kids' WB network consisting of three subchannels: Kids' WB, Kids' WB, Jr., Scooby-Doo, Looney Tunes and DC Beyond.[3][4][5]

Programming

References

  1. ^ CW turns to 4Kids on Saturdays, Variety.com, October 2, 2007
  2. ^ Brands Old and New for 4Kids at Licensing Expo 2008, AWN Headline News
  3. ^ Online Kids' WB! Venture, DC Hero Zone Press Release, The World's Finest, April 29, 2008
  4. ^ WB Revived as Online Platform, Variety.com, April 28, 2008
  5. ^ Warner Moves Toon Content Online to KidsWB.com, KidScreen Magazine, April 29, 2008

External links








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