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Korea Way (located on 32nd Street between Fifth Avenue and Broadway) is Manhattan's center for Korean cuisine, shopping and culture. Located in New York City's Midtown, Korea Way is adjacent to Herald Square, a large shopping district that features department stores and various large chain stores, pharmacies and clothing shops. The street features a Korean bank, various styles of restaurants that serve both traditional and/or regional Korean fare and fusion cuisine, bookstores, video rental shops, tchotchke and stationery shops, cell phone service providers, a Han Ah Reum supermarket, karaoke bars, nightclubs, doctor's offices, and hair salons. Though only one city block long, Korea Way features stores and restaurants on multiple stories, with small, independently-run establishments reaching up to the third or fourth floors. This set-up differs from most of commercial Manhattan, where stores usually occupy only the ground floor, with a small frequency of second-floor walk-ups. There are other Korean establishments scattered in the area as well, though of course at a lesser concentration than on Korea Way proper. The street is also casually referred to as "Koreatown", though its just a part of the Koreatown neighborhood.


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