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L'Avion
Logo lavion.png
IATA
A0
ICAO
AVI
Callsign
ELYSAIR
Founded 2006
Ceased operations 4 April 2009
Hubs Paris Orly Airport
Focus cities Paris, Newark
Fleet size 2
Destinations 2
Parent company British Airways
Headquarters Wissous, France
Key people Marc Rochet (CEO), Frantz Yvelin (Founder, Director of Strategy and Development)
Website http://www.lavion.com/

Elysair SAS, operating as L'Avion, was an airline headquartered in Wissous, France.[1] It operated business class only long-haul services between Orly Airport, Paris and Newark Liberty International Airport in the USA.[2] The airline was purchased by British Airways and has since merged with OpenSkies an all business class airline owned by British Airways.

Founded by young French entrepreneur Frantz Yvelin and run by CEO Marc Rochet, L'Avion was a marketing name for Elysair. It had been created as Elysair but changed to use the marketing name in late autumn 2006 after market research showed the new name tested well in the US and in France. L'Avion kept Elysair as its call sign and corporate name. The first flight was on 3 January 2007 from Paris to Newark. Similar to the concept that was used by Silverjet, L'Avion offered premium-only service on TransAtlantic routes. It used two Boeing 757-200 aircraft, modified by Lufthansa Technik, Gamco and H4 Aerospace, with only 90 seats in a 2x2 configuration. The seating and service level was considered to be Business class. It offered laptop power at every seat, French food and wine, and seats that reclined by 140 degrees.[3] L'Avion features digEplayer XT individual units with a 7" screen.

Fares were generally much lower than that of Air France and major airlines that fly from the United States to Paris. US carriers have previously operated to Orly but were forced to move to Charles de Gaulle International Airport by the French government. Now, with Open Skies, a bilateral agreement between the United States and the European Union, Delta Air Lines is able to serve Paris-Orly as well.

The airline did have plans to expand to the Middle East.[4]

L'Avion was wholly owned by Société de Participation Aérienne (SPA) and has 55 employees (at March 2007).

On 2 July 2008 British Airways announced that it had agreed to buy L'Avion for £54 million. The deal was be completed in July 2008 and resulted in full integration of L'Avion with OpenSkies.[5] Operations of the two airlines were merged on 4 April 2009, with the former now operating as OpenSkies.

[2]

See also

References

  1. ^ "Contact." L'Avion. Retrieved on 1 September 2009.
  2. ^ a b "Directory: World Airlines". Flight International: p. 105. 2007-04-03.  
  3. ^ Comfort and quality / Our commitments / The company - L'Avion
  4. ^ AMEInfo
  5. ^ BA buys French airline for £54m

External links

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