| Leonard Tan Khang Hwee | |
|---|---|
 Leonard after winning Entrepreneur of the Year Award 2009 |
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| Born | Leonard Tan Khang Hwee August 3, 1978 Singapore |
| Occupation | Entrepreneur, CEO of PurpleClick Media Pte Ltd, Singapore |
Leonard Tan Khang Hwee (born August 3, 1978; Chinese: 陈康辉) is an entrepreneur from Singapore, best known as Founder[1] and CEO[2] of PurpleClick Media Pte Ltd
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Leonard Tan Khang Hwee was born into a Chinese family in Singapore. His family was not well-to-do during his younger days and he learnt to earn his pocket money through buying and selling of erasers[3] when he was in Primary school. His first experience in setting up a business entity came about when he was studying for his Bachelor of Business in the National University of Singapore.[4] He set up a tuition agency[5] with his school mate when he saw an unmet demand of university students who wanted to earn an extra keep by giving tuition. They later shut it down after they graduated from school to pursue their individual careers.
Leonard then went on to the Illinois Institute of Technology[6] in United States for his Masters degree in eCommerce and started his second business – an online bookstore.[7] After graduation, he took up a job doing door-to-door sales for Standard Chartered Bank.[8] Thereafter, he joined Yahoo as a Sales Account Manager[9] to re-launch a product and do sales for the Small and Medium Enterprise (SME) markets.
 PurpleClick Media Pte Ltd |
On 17 January 2006, Leonard Tan Khang Hwee incorporated PurpleClick Media Pte Ltd with the support of the top management of Yahoo as a 2-man team.[10] Authorized resellers of both Yahoo and Google, PurpleClick is now a company with 22 staff[11] and a compounded annual growth rate of 57 percent.[12]
Leonard ran PurpleClick as Managing Director[13] until 2010 when he became CEO to focus on overall expansion plans.
| Month | Year | Award | Organization | Country |
|---|---|---|---|---|
| October | 2008 | Top 25 "Asia's Best Young Entrepreneurs" (Aged 30 and below)[14] | Business Week | Singapore |
| December | 2008 | Agency of the Year for SME Market Education 2008[15] | Singapore | |
| June | 2009 | Top Winner, Emerging Enterprise 2009[16] | The Business Times and OCBC Bank | Singapore |
| August | 2009 | Top 3 Search Marketing Agency 2009 (Global Category)[17] | Marketing Magazine | Singapore |
| August | 2009 | Top Winner, Search Marketing Agency 2009 (Local Category)[18] | Marketing Magazine | Singapore |
| September | 2009 | Entrepreneur of the Year Award 2009[19] | Association of Small and Medium Enterprises (ASME) and Rotary Club of Singapore | Singapore |
| September | 2009 | Entrepreneur of the Year Award 2009 for eCommerce[20] | Association of Small and Medium Enterprises (ASME) and Rotary Club of Singapore | Singapore |
| October | 2009 | Top Winner, Shell LiveWIRE awards[21] | Shell, ITE Alumni and Singapore Press Holding (SPH)'s Chinese Newspapers Division. | Singapore |
| November | 2009 | Brand Leadership Award[22] | World Brand Congress | Mumbai, India |
| December | 2009 | Silver Award, Best Digital Campaign - SEM/SEO[23] | Direct Marketing Association of Singapore (DMAS) | Singapore |
| December | 2009 | Silver Award, Best Campaign Strategy - Customer Acquisition[24] | Direct Marketing Association of Singapore (DMAS) | Singapore |
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