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Lifetime
Lifetime logo.svg
Launched February 1, 1984
Owned by A&E Television Networks
Slogan Connect. Play. Share.
Headquarters New York, NY, United States
Sister channel(s) Lifetime Movie Network
Lifetime Real Women
Website http://www.mylifetime.com
Availability
Satellite
DirecTV Channel 252
Dish Network Channel 108
Cable
Available on most cable systems Check local listings

Lifetime Television, often referred to as Lifetime TV, or most commonly, Lifetime, is an American television network devoted to movies, sitcoms and dramas, all of which are either geared toward women or feature women in lead roles. The network is owned by A&E Television Networks.

Contents

History

Lifetime was established as the result of a merger of Hearst's Daytime network, established in March 1982 as a four hour per day service with women's programming and Viacom's Cable Health Network, established in June 1982 as a 24-hour service that carried health and wellness programming.

The service originally aired women's programming during the day on Monday–Saturdays, and offered the Lifetime Medical Television service on Sundays from November 1983 to June 1993 carrying programming for health professionals.

Among the most popular shows currently on the channel are Frasier, Reba, Still Standing, Will & Grace, Desperate Housewives, Medium, Wife Swap and Grey's Anatomy. The network also airs original programming such as Army Wives and Drop Dead Diva.

In addition, Lifetime airs many movies targeting to women-both original and other networks' made for television, both on the main network and on Lifetime Movie Network (launched in 1998).

Aside from women's programming, the network used to air several game shows in prime time, including Supermarket Sweep, Shop 'Til You Drop and Debt. Lifetime also produced one original game show (Who Knows You Best?, starring Gina St. John), with a format based on The Newlywed Game. It was cancelled after one season.

In April 2004, Lifetime launched Lifetime Radio for Women, a daily nationally syndicated four-hour morning block mixing adult contemporary music, live caller interaction, celebrity guests and lively discussions about the topics relating to women. In partnership with Jones Radio Networks, the service airs Monday to Friday from 5 to 9 AM or 6 to 10 AM, depending on the market.

Lifetime was a property of Lifetime Entertainment Services, which owned a number of media ventures. Viacom remained as co-owner with ABC/Capital Cities and Hearst until 1994.

Around 2005, Lifetime dropped its signature tagline Television for Women (used since 1995). The network launched a new look and tagline on July 16, 2006 with the launch of the (now-defunct) original series Angela's Eyes, using a new logo and promotions with the tagline My story is on Lifetime. In 2008 a brand new logo appeared with a brand new tagline: Connect. Play. Share..

On March 31, 2005, Betty Cohen, previously an executive at Turner Broadcasting Services, was named CEO of Lifetime Entertainment Services according to the Walt Disney Company.[1]

Lifetime's main competitors as "women's channels" are the Oxygen Network and WE: Women's Entertainment, although both of those services have substantially lower ratings than the spin off Lifetime Movie Network, much less Lifetime itself.

Because of the obvious feminine slant to the network's programming, Lifetime is often jokingly referred to as The Estrogen Channel, and some criticize the network's over-reliance on formulaic made for TV movies, including the "women in jeopardy" or "woman scorned" theme common on films produced by the network, archived product which aired on the major networks in the 1980's and 1990's, and outside producers airing their work on the network. Other comedy programs have satirized Lifetime's sometimes sentimental programming. Family Guy once parodied their slogan, making it Lifetime: Television for Idiots, and in an episode had one of the main characters make a Lifetime-like film which oversimplified those themes.[2]

On August 27, 2009, A&E Television Networks, the owner of A&E Network, acquired Lifetime Entertainment Services.[3][4]

Programming

See also

References

  1. ^ Betty Cohen Named President and CEO of Lifetime Entertainment Services, Disney.com, March 31, 2005
  2. ^ "Movin' Out (Brian's Song)". Family Guy. Fox Broadcasting Network. 2007-09-30. “Men Are Terrible And Will Hurt You, Because This Is Lifetime”
  3. ^ A&E Acquires Lifetime, Variety.com, August 27, 2009
  4. ^ A&E Networks, Lifetime Merger Completed, Broadcasting & Cable, August 27, 2009

External links


Lifetime Television
File:Lifetime
Launched February 1 1984
Owned by Lifetime Entertainment Services
Slogan Connect. Play. Share.
Headquarters New York, New York, United States
Sister channel(s) Lifetime Movie Network
Lifetime Real Women
Website www.mylifetime.com
Availability
Satellite
DirecTV Channel 252
Dish Network Channel 108
Cable
Available on most cable systems Check local listings

Lifetime Television is an American television network devoted to movies, sitcoms and dramas, all of which are either geared toward women or feature women in lead roles. The network is owned by Lifetime Entertainment Services which is a joint venture between The Walt Disney Company and Hearst Corporation. In September 2008, Lifetime launched its "5-days-a-week" television block called Wifetime Television, airing such shows as Desperate Housewives and Wife Swap.

Contents

History

Lifetime was established as the result of a merger of Hearst's Daytime network, established in March 1982 as a four hour per day service with women's programming and Viacom's Cable Health Network, established in June 1982 as a 24-hour service that carried health and wellness programming.

The service originally aired women's programming during the day on Monday–Saturdays, and offered the Lifetime Medical Television service on Sundays from November 1983 to June 1993 carrying programming for health professionals.

Among the most popular shows currently on the channel are Frasier, Reba, Still Standing, and Will & Grace. The network has recently acquired and added past episodes of Desperate Housewives, Medium, and Grey's Anatomy to its weekend lineup. The network also airs original programming such as Strong Medicine, Intimate Portrait, Blood Ties, and Army Wives.

In addition, Lifetime airs many movies targeting to women-both original and other networks' made for television, both on the main network and on Lifetime Movie Network (launched in 1998).

Aside from women's programming, the network used to air several game shows in prime time, including Supermarket Sweep, Shop 'Til You Drop and Debt. Lifetime also produced one original game show (Who Knows You Best?, starring Gina St. John), with a format based on The Newlywed Game. It was cancelled after one season.

In April 2004, Lifetime launched Lifetime Radio for Women, a daily nationally syndicated four-hour morning block mixing adult contemporary music, live caller interaction, celebrity guests and lively discussions about the topics relating to women. In partnership with Jones Radio Networks, the service airs Monday to Friday from 5 to 9 AM or 6 to 10 AM, depending on the market.

Lifetime is a property of Lifetime Entertainment Services, which owns a number of media ventures. Viacom remained as co-owner with ABC/Capital Cities and Hearst until 1994.

Around 2005, Lifetime dropped its signature tagline Television for Women (used since 1995). The network launched a new look and tagline on July 16, 2006 with the launch of the (now-defunct) original series Angela's Eyes, using a new logo and promotions with the tagline My story is on Lifetime.

On March 31, 2005, Betty Cohen, previously an executive at Turner Broadcasting Services, was named CEO of Lifetime Entertainment Services according to the Walt Disney Company.[1]

Lifetime's main competitors as "women's channels" are the Oxygen Network and WE: Women's Entertainment, although both of those services have substantially lower ratings than the spin off Lifetime Movie Network, much less Lifetime itself.

Because of the obvious feminine slant to the network's programming, Lifetime is often jokingly referred to as The Estrogen Channel, and some criticize the network's over-reliance on formulaic made for TV movies, including the "women in jeopardy" or "woman scorned" theme common on films produced by the network, archived product which aired on the major networks in the 1980's and 1990's, and outside producers airing their work on the network. Other comedy programs have satirized Lifetime's sometimes sentimental programming. Family Guy once parodied their slogan, making it Lifetime: Television for Idiots, and in an episode had one of the main characters make a Lifetime-like film which oversimplified those themes.[2]

Lifetime Television has just teamed up with Glam Media, Inc. to develop a new vertical media network called Lifetime Glam with co-branded websites and shared content.[3]

NBC Universal is considering adding Lifetime Television to the partnership of A&E Television Networks.[4][5][6][7]

Project Runway

In April 2008, Lifetime and The Weinstein Company announced that the Heidi Klum-hosted reality series Project Runway would move from Bravo to Lifetime with the beginning of the sixth season. Bravo's owner, NBC, quickly filed suit against the two entities, claiming that Weinstein did not talk to them at all about renewing the series before going to Lifetime [8]. The sixth season, which was to premiere in January 2009 on Lifetime, has since been not aired and is on hold due to a successful injunction by NBC to halt all further distribution of the series for the time being. The sixth season has been completely filmed, with the New York Fashion Week component held with designs unveiled, but contestants not revealed at all.[9]

Carriers

On January 1 2006, Dish Network dropped Lifetime becoming the only major U.S. multichannel television distributor not carrying the channel. This was the result of a contract expiration. Dish Network chose to discontinue transmission rather than renew the contract. Had they decided to renew the contract, according to Dish Network, this would have forced them to increase rates by as much as 76.47%, although Dish sometimes quoted other figures in their press releases. Lifetime responded by claiming that the rates were only four cents per viewer per month and that even at the end of the contract the total increases were nowhere near 76%. Neither side issued complete figures to verify their claims. Dish would eventually add competitor Oxygen to its channel line-up later in the month.

On February 1 2006, Lifetime's 22nd birthday, Dish announced they were returning Lifetime Television and Lifetime Movie Network to their service.[10]

Logos

The original logo was used from February 1984 and was used until May 1995. The logo was a square with a small square, resembling an "L". That logo was changed in May 1995. It was changed again in July 2006. In early 2008, the network began to phase in a new logo while phasing out its previous one. The change became permanent around June 2008.

Programs broadcast by Lifetime

List of programs broadcast by Lifetime

See also

References

External links








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