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LiveStream logo.jpg
Broadcast Live on Your Website.
Type of site Video streaming
Registration Optional
Available language(s) English
Current status Active

Livestream, formerly known as Mogulus,[1] is a live streaming video platform that allows users to view and broadcast video content with only a camera and a computer through the internet. It offers a free ad-supported service and multi-tiered premium services for organizations and media professionals. [2]

Livestream also offers wireless HD broadcasting in the form of a device combination called Livepack, described as "a satellite television truck in a backpack."[3]

In September 2009, Livestream started providing custom channel pages for special streaming video events like concerts from Pixie Lott, David Gray, and Foo Fighters.[4] These pages integrated live chat, Twitter, and Facebook.[4] Livestream has been used to stream content by Gannett Newspapers and by the World Economic Forum, and some local TV affiliates, usually for local news and storm watch.[5][6]



Livestream, formerly Mogulus[1], was cofounded in 2007 by Max Haot, Dayananda Nanjundappa, Phil Worthington, and Mark Kornfilt, and has offices in New York and Bangalore[7]. It launched with a free streaming service, and introduced its white label “pro” service in April 2008 with Gannett Newspapers as its first customer. In July 2008, Gannett invested in Livestream with $10 million in funding.[8]

In May 2009, Mogulus re-branded as Livestream[1].


Livestream is both a virtual television studio and embeddable video player, offering users the opportunity to produce and broadcast Web video in the manner of a television network. Users can stream live video or broadcast pre-recorded video in their channels, utilizing multiple cameras and on-screen graphics. Users may also collaborate with other producers anywhere in the world.

Gannett Newspapers’ Indianapolis Star used Livestream to stream live coverage of the 2008 United States Presidential Election.[9] Livestream also broadcast the 2009 Times Square New Year’s Eve celebration as a live stream from New York City, while the Times Square Alliance embedded the Livestream player on its own site for simultaneous viewing.[10]

Other users of Livestream to stream events include the Conservative Party of the United Kingdom.[11] It is also used by Columbia University.[12] Oracle, a multinational software development and consulting corporation, has integrated a customized Livestream page into its online presence.[13]


On October 30, 2009, the Foo Fighters played the first internet-only live concert from their studio space Studio 606 in Los Angeles.[14] Viewers were able to interact directly with the band, ask questions, and requests songs through a custom Facebook page with an integrated chat feature.[15] The band played 2 hours and 45 minutes of greatest hits to more than 150,000 viewers around the world.[16] Though many bands have streamed concerts on Livestream, the Foo Fighters are the first internationally recognized group to utilize the technology and the first band to perform for an internet-only audience. This was the band's last concert before its announced hiatus after 15 years.[17]

Rock band Saosin performed an exclusive acoustic performance inside Livestream’s offices followed by a live chat.[1] On September 16, 2009, Boys Like Girls also played an interactive performance on Facebook and Livestream.[2] The band performed new songs and answered fans’ questions. The performance was viewable on all of Boys Like Girls Facebook fans’ news feeds.[3] The following month, American rock band 30 Seconds To Mars, composed of actor Jared Leto and brother Shannon Leto streamed a live interview with their fans, which was also available for viewing on the iPhone.[4] An in-store performance by rock band Motion City Soundtrack was streamed live from New Jersey record store Vintage Vinyl on January 20, 2010.[5]

Livestream also broadcasted a panel discussion between renowned hip-hop and reggae artists.[6] Rapper Nas and reggae star Damian Marley discussed Distant Relatives, their album and documentary about the shared African roots of hip-hop and reggae.[7] DJs Kool Herc and Red Alert and dancehall legend U-Roy and dub-producer King Jammy were also on-hand to discuss the historical and cultural connections between the two genres of music.[8]

Live Birth

The first internet–broadcasted birth appeared on Livestream.[18] The birth was hosted on Livestream and MomsLikeMe, and carried live on the website of KARE 11, a Twin Cities television station. Lynsee, a first-time mother, had blogged extensively about her pregnancy and decided to share the end of the story as a live streaming event at Abbott Northwestern Hospital in Minneapolis.[19]


Livestream released Twitcam which allows users to broadcast live streaming video using their Twitter account.[9] When someone replies to a tweet that includes the link to the show, Twitcam counts it as a reply.[10] It then compiles these in a single place where everyone watching the broadcast can see the entire corresponding conversation. Broadcasts using Twitcam are saved with a unique URL.[11]


Modified version of embedded livestream channels have been created, including the mods created by Kentor, which include:

  • - plain channel and chat in a black background
  • - chatless version
  • - dual-screen view set in specified size
  • - dual-screen view set in specified size

See also



External links



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