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Type Division of holding company (LVMH)
Headquarters Madrid, Spain
Key people Enrique Loewe Roessberg
Industry Fashion
Products Leather and other luxury goods
Revenue $157.3 million (2009)
Owner(s) LVMH

Loewe is a Spanish luxury clothing and accessories brand owned by the LVMH Group.


Loewe's story goes back to 1846, with the establishment of a skin workshop on Lobo street (later Echegaray Street) in central Madrid. In 1872, Enrique Roessberg Loewe, a German craftsman, arrived in Madrid and became associated with the leather shop. Twenty years later, in 1892, E. Loewe was ubiquitous in the streets of Madrid, with a large poster staking his claim and marking an entire era. It was then that the firm began to become known among the general public.

In 1905, when Enrique Loewe Hilton was at the head of the house of Loewe, King Alfonso XII gave the family business the title of Supplier to the Royal House. Five years later, in 1910, Loewe opened its first store in Barcelona. It was not until 1923 that Loewe began to open other stores in the capital, a process that began with the opening of an establishment at 7 Barquillo street. In 1934, Enrique Loewe Knappe took over the company. There followed years of expansion, with successive store openings, including the one at 8 Gran Vía, Madrid, in 1939. This property remains in the traditional style today.

In 1945 the designer Pérez de Rozas created models of bags in boxcalf, which soon became the brand's signature product. In 1959 Loewe opened a shop in Serrano street in Madrid, which completely altered the stereotype of luxury items. In 1963 Loewe began its international expansion, opening a store in London.

In the '70s, Loewe created a fashionable prêt-a-porter women's line, and designed its first handkerchiefs. That same year Vincent Sailing created the classic Loewe monogram, recognizable to this day. The brand's first scent was launched in 1972 under the name L Loewe. The following year Loewe opened its first store in Japan, beginning its strong expansion in Asia.

In 1974 the Ante-Gold Collection appeared, designed by Dario Rossi, and marking a new era. The following year the scent Loewe Loewe pour homme was launched, which quickly became the market leader. In 1979 the Napa collection appeared, designed by Renzo Zengiaro, and the old concept of an 'armed' handbag was replaced by a bag almost without structure. In 1985 the scent Air Loewe was launched, which became a market leader and even today remains one of the most popular in the Spanish market. In 1986 the first Loewe Man store was opened, in Serrano street in Madrid.

In 1987 Loewe reached an agreement with the luxury goods group LVMH to strengthen the international expansion of the firm. Also this year the scent "Esencia de Loewe" was launched. In 1988 the Loewe Foundation was created. This foundation, led by Enrique Loewe, set up an annual International Poetry Prize. In 1996 Loewe celebrated its 150th anniversary, on the same date as the previous purchase by the LVMH group.

In 1997 the designer Narciso Rodríguez took over the women's prêt-a-porter collection, and in 1998 Loewe held a fashion parade for the first time in Paris. Then José Enrique Oña Selfa took over, debuting his helm of the mark with his collection for autumn-winter 2003/04. Today the firm has begun an ambitious renovation plan with the signing of designer Stuart Vevers, who has served as creative director from January 2008.


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