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Logo
The Logo logo.
Launched 2001 (as VH1 Mega Hits)
2005 (as Logo)
Owned by Viacom (through MTV Networks division)
Headquarters New York City, New York, United States
Replaced VH1 Mega Hits
Sister channel(s) CMT, MTV, MTV2, MTV Tr3́s, mtvU, Nickelodeon, Nick Jr., Nicktoons Network, TeenNick, VH1
Website logoonline.com
Availability
Satellite
DirecTV Channel 272
Channel 1272 (VOD)
Dish Network Channel 373 (HD)
Cable
Available on various cable services Check local listings for channel

Logo is an American digital cable television channel owned by Viacom's MTV Networks division. Launched in June 2005, the channel's programs are geared towards the gay, lesbian, bisexual, and transgender (GLBT) community. The advertiser-supported channel struck carriage deals prior to its launch date with DirecTV, Charter Communications, Adelphia, Cablevision, Time Warner Cable of New York City, and RCN. A deal with Comcast[1] was reached after the launch date. However, as of July 2009, Comcast has not added Logo to its channel lineup in certain areas such as in Comcast's Jackson, Mississippi and Monroe, Louisiana markets, due to local opposition. Logo has partnered with CBS News to provide news briefs and has developed a relationship with LPI Media, publisher of The Advocate, Out, and The Out Traveler magazines. Logo replaced VH1 Mega Hits in some markets when it was launched. On December 11, 2006, MTV Networks and Time Warner Cable announced an agreement to expand its distribution of Logo to additional markets.[2] Logo became available on the Dish Network in May 2009.

Logo was available in an estimated 35 million homes as of February 2009 and is in the 25 largest media markets in the United States.[3]

The channel was founded by MTV President Brian Graden, who in 2007 was named by Out Magazine as the 10th most powerful gay person in America.[4]

Day to day operations are handled by Lisa Sherman, who is Executive Vice President and General Manager. Prior coming to Logo, Sherman was Senior Vice President and Group Account Director of the New York office of the Hill Holliday advertising agency.[3]

Contents

Meaning of name

According to company executives the name does not represent anything and is not an acronym.[5] The channel's website says:

We chose to name the channel "Logo" because we wanted a name that people could make their own and give it personal meaning. For us, the word "logo" is about identity, about being comfortable in your own skin. It's about being who you are.[6]

Most refer to the name as meaning the Lesbian Or Gay Option.

Programming

Logo's programming is a blend of movies with gay themes, reality television, travel programming, dating/romance shows, documentaries, music videos, stand-up comedy, news, and syndicated programs with gay characters or gay interest/fanbases. Some content originated from other Viacom properties including Comedy Central, MTV and VH1, although the amount of such content has been reduced in favor of more original programming. As of March 2009 a (non-comprehensive) list of programming includes:

Reality

Original series

  • Sordid Lives: The Series

Travel

  • Bump!
  • Round Trip Ticket

Dating/romance

Film and documentary

  • The Click List: 50 Greatest Films - film series featuring the 50 most popular LGBT films, as selected by an online vote.
  • The Click List: Best in Short Film
  • Logo Films

Music video

  • The Click List: Top 10 Videos
  • NewNowNext Music
  • NewNowNext Poplab

Comedy

Animation

  • Alien Boot Camp (animated anthology series)
  • Rick & Steve: The Happiest Gay Couple in All the World

Syndicated programming

News and events

Multiplatform content and acquisitions

Online

Logo publishes a collection of web sites, all of which it describes as being a part of LOGOonline, the umbrella name for these sites.

Logo's first web site, LOGOonline.com, launched shortly before the channel in June 2005. In 2006, Logo acquired three LGBT websites: 365gay.com (a site featuring news relevant to the LGBT community), AfterEllen.com (a site featuring news and commentary on bisexual and lesbian women in media and entertainment), and AfterElton.com (a site featuring news and commentary on bisexual and gay men in media and entertainment). In 2007, Logo acquired DowneLink.com (a social networking site primarily targeted to LGBT people of color) for a reported $4.8 million, although it is thought to be higher.

On March 22, 2006, Logo launched its second site, NewNowNext.com (a blog on pop culture news and trends). On May 29, 2007, Logo launched HappiestGayCouple.com (a site for fans of the series Rick & Steve). On August 2, 2007, Logo launched VisibleVote08.com (a site offering Logo's coverage of the 2008 U.S. Presidential election). On November 5, 2008, Logo launched the second phase of its site re-design.

Wireless

As of March 2007, Logo is available on wireless platforms on Verizon Wireless, Sprint, and Helio.

Downloads

As of September 2006, Logo has programming content available for download on iTunes, Amazon Unbox, and AOL Video. In December 2006 Logo began offering content for download on Wal-Mart's service. In February 2007, Logo also started publishing shows for download with BitTorrent[1]. In June 2007 and November 2008, Logo programming became available for download on XBox LIVE and Zune Marketplace, respectively.

Video On Demand

As of September 2006, Logo features select programming content on the Video On Demand platform on Comcast, Cox, Time Warner Cable, and Verizon cable providers. Logo programming has been available on the Roost service since the time of its official launch.

Theatrical

In early 2007, Puccini for Beginners became the first film released in theaters in conjunction with Logo. Their second film was released in 2008, the film version of the Noah's Arc television series entitled Noah's Arc: Jumping the Broom.

DVD

  • Noah's Arc season one (released August 6, 2006)
  • Noah's Arc season two (released June 12, 2007)
  • Rick & Steve season one (released August 28, 2007)
  • The Big Gay Sketch Show seasons one and two (released April 29, 2008)
  • Exes & Ohs season one (released May 20, 2008)
  • Noah's Arc: Jumping the Broom (released February 3, 2009)
  • Out at the Wedding (released February 17, 2009)
  • Rick & Steve season two (released March 3, 2009)

Podcasting

As of January 2007, Logo offers several audio and video podcasts through the podcast section of the iTunes store. At launch the offering included audio and video podcasts for CBS News on Logo, Jason Bellini's Here & Now, Talking to Manatees, She Said What?, and Wisecrack. On July 28, 2007, Logo launched a new audio podcast titled Oh God I'm Gay, which addresses spiritual issues for LGBT people.

References

External links

Other Logo-hosted websites:

  • 365Gay.com, Logo's site featuring news relevant to the LGBT community
  • AfterEllen.com, Logo's site featuring news and commentary on bisexual and lesbian women in media and entertainment
  • AfterElton.com, Logo's site featuring news and commentary on bisexual and gay men in media and entertainment
  • DowneLink.com, Logo's social networking site primarily targeted to LGBT people of color
  • HappiestGayCouple.com, Logo's site for fans of the series Rick & Steve: The Happiest Gay Couple in All the World
  • NewNowNext.com, Logo's blog on pop culture news and trends
  • VisibleVote08.com, Logo's site offering its coverage of the 2008 U.S. Presidential election







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