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Coordinates: 51°30′37″N 0°8′2″W / 51.51028°N 0.13389°W / 51.51028; -0.13389

London Amora was the world's first touring visitor attraction dedicated to the exploration of love, relationships and sexual wellbeing. [1]. Its hosting site in Piccadilly Circus in London had nine separate rooms dealing with separate relationships and sexual areas/themes.

It opened in London in Spring 2007. During its 10 months run, it received substantial press coverage and broadcast and was often quoted in articles related to relationships and romance. Media reports in the UK ranging from the reserved tone of the BBC in which their reporter describes entering timidly[2] to the much more extravert reporting of The Sun whose report includes full colour photographs; and in its online version a video of some of the interactive animatronic exhibits.[3]



Tracey Cox, sex and relationship expert, said: “You can walk in to that place knowing nothing about sex and come out pretty much knowing everything there is to know, and able to go and have a very satisfying relationship.” [4]

Dr Sarah Brewer, "The British have been very reserved about sex but are now more open than they have ever been." BBC Let's Talk about Sex in The City

Ann Hooper, “Amora draws you in and make you feel as though you’ve been able to learn something intimate and exciting about yourself. Human beings love finding out more about their nature.”

Dr Kevan Wylie, General Secretary of the European Federation of Sexology commented: “I am pleased to support the launch of Amora. Anything that helps people to have the confidence to share ideas, desires and wishes with their partners must be welcomed and encouraged. Sex Comes to The City


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