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From Wikipedia, the free encyclopedia

Loyalty, also called allegience or truth, is faithfulness or a devotion to a person or cause.


Loyalty and Marketing

The practice of providing discounts, prizes, or other incentives to encourage continued patronage of a business. Generally, loyalty programs are considered less expensive to maintain than allowing customer defection or 'churn'.

Loyalty and ethics

The concept of loyalty is an important part of ethics. Plato originally said that only a man who is just can be loyal, and that loyalty is a condition of genuine philosophy. The philosopher Josiah Royce said it was the supreme moral good, and that one's devotion to an object mattered more than the merits of the object itself. Loyalty is a quality you look for in a friend.

Loyalty in the Bible

Jesus said, “No one can serve two masters. Either he will hate the one and love the other, or he will be devoted to the one and despise the other.” (Matthew 6:24 NIV) Attempting to serve two masters leads to “double-mindedness” (James 4:8), undermining loyalty to a cause. James 5:2. The Bible also speaks of loyal ones, which would be those who follow the Bible with absolute loyalty, as in "Precious in the eyes of God is the death of his loyal ones", (Psalms 116:15)

Loyalty within Hierarchy

Within hierarchies loyalty usually has to be given to authority.

Loyalty in Literature

Loyalty plays an important role in Literature.


This article incorporates text from the Encyclopædia Britannica, Eleventh Edition, a publication now in the public domain.


Up to date as of January 14, 2010

From Wikiquote

Loyalty is faithfulness or a devotion to a person or cause.


  • I only regret that I have but one life to lose for my country.
  • The bonds of loyalty can tie one to the grave.
    • Crovax on the Grave Pact card in Magic : The Gathering


  • I grew up in Baltimore and that's why I root for the Orioles. I'm very suspicious of people who move and take on a new team. You should stick with the team of your youth all the way to your grave. That shows a sense of loyalty and devotion.
  • When we are debating an issue, loyalty means giving me your honest opinion, whether you think I'll like it or not. Disagreement, at this stage, stimulates me. But once a decision has been made, the debate ends. From that point on, loyalty means executing the decision as if it were your own.”
  • He will only be gone from the school when none are loyal to him.
    • Harry, in Harry Potter and the Half-Blood Prince, by J. K. Rowling
  • Loyalty means nothing unless it has at its heart the absolute principle of self-sacrifice.

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Source material

Up to date as of January 22, 2010

From Wikisource

This is a disambiguation page, which lists works which share the same title. If an article link referred you here, please consider editing it to point directly to the intended page.

Loyalty may refer to:

  • Loyalty, a speech by Bainbridge Colby.
  • Loyalty, a speech by James W. Gerard.

1911 encyclopedia

Up to date as of January 14, 2010

From LoveToKnow 1911

LOYALTY, allegiance to the sovereign or established government of one's country, also personal devotion and reverence to the sovereign and royal family. The English word came into use in the early part of the 15th century in the sense of fidelity to one's oath, or in service, love, &c.; the later and now the ordinary sense appears in the 16th century. The O. Fr. loialte, mod. loyaute, is formed from loial, loyal, Scots leal, Lat. legalis, legal, from lex, law. This was used in the special feudal sense of one who has full legal rights, a legalis homo being opposed to the exlex, utlegatus, or outlaw. Thence in the sense of faithful, it meant one who kept faithful allegiance to his feudal lord, and so loyal in the accepted use of the word.

<< Loyalists

Loyalty Islands >>

Simple English

Loyalty is a devotion for someone or something. Someone who is loyal can be trusted, because they never betray the people they are loyal to.

Loyalty in business

Being loyal can also bring good to business because the boss, or person in control, may let the person do something difficult but greatly paid. This is because loyal people are expected and trusted to behave responsibly.

Some firms (e.g. insurance brokers) may give "loyalty discounts" to customers who stay with them for a long time (who are loyal to the firm). Some stores may offer their customers "loyalty cards" to get some money off their purchases.

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