From Wikipedia, the free encyclopedia

Loyalty, also called allegience or truth, is faithfulness or a devotion to a person or cause.

Loyalty and Marketing

The practice of providing discounts, prizes, or other incentives to encourage continued patronage of a business. Generally, loyalty programs are considered less expensive to maintain than allowing customer defection or 'churn'.

Loyalty and ethics

The concept of loyalty is an important part of ethics. Plato originally said that only a man who is just can be loyal, and that loyalty is a condition of genuine philosophy. The philosopher Josiah Royce said it was the supreme moral good, and that one's devotion to an object mattered more than the merits of the object itself. Loyalty is a quality you look for in a friend.

Loyalty in the Bible

Jesus said, “No one can serve two masters. Either he will hate the one and love the other, or he will be devoted to the one and despise the other.” (Matthew 6:24 NIV) Attempting to serve two masters leads to “double-mindedness” (James 4:8), undermining loyalty to a cause. James 5:2. The Bible also speaks of loyal ones, which would be those who follow the Bible with absolute loyalty, as in "Precious in the eyes of God is the death of his loyal ones", (Psalms 116:15)

Loyalty within Hierarchy

Within hierarchies loyalty usually has to be given to authority.

Loyalty in Literature

Loyalty plays an important role in Literature.

References

This article incorporates text from the Encyclopædia Britannica, Eleventh Edition, a publication now in the public domain.

From Wikiquote

Loyalty is faithfulness or a devotion to a person or cause.

Sourced

• I only regret that I have but one life to lose for my country.
  • Nathan Hale, as quoted in Captain Nathan Hale (1755 - 1776) by Rev. Edward Everett Hale

• The bonds of loyalty can tie one to the grave.
  • Crovax on the Grave Pact card in Magic : The Gathering

Unsourced

• I grew up in Baltimore and that's why I root for the Orioles. I'm very suspicious of people who move and take on a new team. You should stick with the team of your youth all the way to your grave. That shows a sense of loyalty and devotion.
  • Frank Deford

• When we are debating an issue, loyalty means giving me your honest opinion, whether you think I'll like it or not. Disagreement, at this stage, stimulates me. But once a decision has been made, the debate ends. From that point on, loyalty means executing the decision as if it were your own.”
  • Colin Powell

• He will only be gone from the school when none are loyal to him.
  • Harry, in Harry Potter and the Half-Blood Prince, by J. K. Rowling

• Loyalty means nothing unless it has at its heart the absolute principle of self-sacrifice.
  • Woodrow Wilson

External links

Wikipedia has an article about:

Loyalty

From Wikisource

Loyalty may refer to:

• Loyalty, a speech by Bainbridge Colby.
• Loyalty, a speech by James W. Gerard.

From LoveToKnow 1911