The Full Wiki

Lynda Resnick: Wikis

Advertisements
  
  

Note: Many of our articles have direct quotes from sources you can cite, within the Wikipedia article! This article doesn't yet, but we're working on it! See more info or our list of citable articles.

Encyclopedia

From Wikipedia, the free encyclopedia

Lynda Resnick
Born Philadelphia, Pennsylvania, USA
Residence Beverly Hills, California
Nationality American
Occupation Entrepreneur/Businesswoman, Writer/Columnist
Spouse(s) Stewart Resnick (?–present)
Website
www.rubiesintheorchard.com

Lynda Rae Resnick is an American entrepreneur, businesswoman, and writer affiliated with brands as POM Wonderful, Teleflora, and FIJI Water. Resnick is married to Stewart Resnick, who is also her business partner.

Contents

Early life and career

Born Lynda Rae Harris, she grew up in Philadelphia, Pennsylvania, Her father, Jack Harris, worked as an East Coast film distributor during the 1950s.[1] Because of her father's occupation, Resnick, at the age of four, had a recurring role on The Horn & Hardart Children’s Hour in Philadelphia. [1]

Before college, Resnick took a job as a saleswoman and soon realized that her calling was in marketing, not sales. After a brief stint at City College, Resnick took a job at the in-house ad agency for Sunset House catalog. [1]

Resnick’s first business venture came at the age of 19[2], when she founded an advertising agency, Lynda Limited.

Ellsberg Papers

Resnick, then Sinay, was against the Vietnam War and began doing occasional work for the antiwar movement. Her friend, Daniel Ellsberg, asked to use her photocopier machine at nights and on weekends to make copies of top secret papers that could end the war in Vietnam.[3] Ellsberg gave these papers to the New York Times, which published them in excerpts called the Pentagon Papers. The Washington Post also began publishing its own series of articles based on the Pentagon Papers. For her role, Resnick was charged as an un-indicted co-conspirator and spent two years being pursued by prosecutors. All charges were eventually dropped.[4]

Companies

Advertisements

Teleflora

In 1979, Stewart and Lynda Resnick purchased Teleflora,[1] at which time Lynda left her advertising job to become the company’s Executive Vice President of Marketing and eventually president. In 1982, she introduced “Flowers in a Gift,” a marketing idea that saw the flowers delivered in a keepsake container. The success of “Flowers in a Gift” earned Resnick a Gold Effie Award.[5] In 1986, she became Teleflora’s Chairman. Teleflora has since grown to become the world’s largest floral wire service company,[6] with a network of more than 20,000 florists in the United States and Canada. [7]

In 2008, Resnick secured the rights to the 100th anniversary of Mother’s Day and developed an NBC primetime special, Teleflora Presents America’s Favorite Mom.[8] The campaign won a Silver Effie.[9]

In January 2009, Resnick announced that Teleflora would be running a Super Bowl advertisement for the first time in the company’s history. The ad, using a box of talking flowers to insult the recipient, had the tagline, “Don’t send flowers in a box. You don’t know what they’ll say.”[10] The ad was voted one of the best Super Bowl ads by several newspapers, blogs and online fan sites.[11]

Franklin Mint

The Resnicks purchased The Franklin Mint in 1984[12], and Lynda Resnick began directing the company’s international marketing efforts, a position she held until 2000. One of her first moves was to lead the company into the high-end collectible doll business, starting with a Gone With the Wind-inspired line. The first run of Scarlett O’Hara generated $35 million in sales.[13] The new business plan of providing products that delivered “emotional satisfaction” and high quality paid off: in their first seven years of owning the Franklin Mint, the Resnicks increased the annual revenue from $150 million to nearly $1 billion.[14]

Lynda Resnick drove new business revenue for the Mint with licensing arrangements with the Louvre, the Vatican and other names.[15] Other popular lines included high-end board games such as Monopoly and Scrabble, hand-assembled, die-cast cars including the Cars of the Fifties line, collector plates, jewelry and collectibles of such entertainment icons as John Wayne, Elvis Presley, Elizabeth Taylor, and Marilyn Monroe.[1] One of the company’s best-selling products was a replica of Jackie Kennedy’s fake pearls, the original of which Resnick purchased at auction.[16] The company sold 130,000 copies of the pearls for a gross of $26 million. Roll International sold the Franklin Mint in 2006.[17]

Roll International

In 1989, the Resnicks sold API Alarm Systems to the British company Automated Security Holdings plc (ASH).[18]

Resnick and her husband own several farming operations in the central valley of California including Paramount Farming Group,[19] the largest grower of almonds, pistachios, and pomegranates in the world; Paramount Farms, the second largest processor of almonds and the largest processor of pistachios; and Paramount Citrus, the largest grower and shipper of fresh citrus in California.[20] The pistachios are sold under the brands Everybody’s Nuts and Wonderful Pistachios[21], while clementines are sold as Cuties[22], which Lynda named. With so many brands, in 1993 the Resnicks created Roll International Corporation as a holding company.[12]

POM Wonderful

Resnick is perhaps best known for her role in the success of POM Wonderful. In her 2009 book Rubies in the Orchard, Resnick describes the creation of the company and the decision to market pure pomegranate juice. In 1986, after acquiring a pistachio orchard that also contained some pomegranate trees in California’s San Joaquin Valley, the Resnicks decided to nurture the crop to see how it grew. They discovered that the “Wonderful” variety of pomegranate was naturally sweet and juicy and grew exceptionally well in the central Californian climate. The fresh fruit was soon embraced by retailers. But the season for the fresh fruit is short (October – January), and the Resnicks needed to find a way to make the delicious-tasting fruit available to consumers year-round. They began to experiment with juicing the pomegranates.[1] In 1996, in response to the folklore and references in ancient texts about the fruit’s healing powers, the Resnicks engaged Dr. Michael Aviram to begin research on the antioxidant power of pomegranates.[23] In 2000, medical research was published indicating the beneficial effects of drinking eight ounces of pomegranate juice a day.[24][25]

With the research in hand, Lynda Resnick came up with the POM Wonderful logo and her in-house design team developed an hourglass-shape bottle. POM Wonderful pomegranate juice was first marketed in 2002.[26]

The success of POM Wonderful led Resnick to develop other pomegranate-based products, which resulted in the launch of POM Tea and POMx Iced Coffee. In 2005 Reader’s Digest named POM Wonderful Pomegranate Juice the year's best healthy beverage in the United States.[27]

PETA controversy

In her 2009 book Rubies in the Orchard, Resnick discusses the controversy surrounding the PETA boycott of POM Wonderful. While much propaganda lent support to PETA’s claims of research on dogs, cats, and primates, Resnick’s book states that, “aside from one rabbit study,” all the animal research was on rats and mice.[1]

Resnick goes on to describe the harassment that her employees received at the hands of PETA, including bomb threats at company headquarters, threats at private residences, and a purported poisoning of POM juice[28], which turned out to be a hoax. She also states that animal testing on pomegranate juice had ceased six months prior to the protests, but that the boycott and protests stopped only after the company posted this updated news on their website and on every relevant blog.[1]

FIJI Water

The Resnicks acquired FIJI water in 2004,[29] after which Lynda supervised a re-launch of the brand’s identity. The marketing focused on the unique properties of artesian water and the exotic source of the water. Sales of FIJI Water increased by 300% since the Resnicks purchased the company[1] and, as of 2008, FIJI Water is the largest imported bottled water brand in the United States.[30] In the wake of the backlash against bottled water[31], Resnick furthered FIJI Water’s evolution by introducing an environmental policy[32] to cut FIJI Water’s carbon emissions by 25 percent and invest in carbon reduction projects that reduced the company’s carbon footprint.In 2008, FIJI became the first bottled water company to publish its carbon footprint.[33][34] The company was commended for its efforts by such environmental groups as Conservation International.[35] The company also received Elle Magazine’s 2008 Green Award[36] and Oracle Corporation’s “Empower the Green Enterprise” Award.[37]

An article by Anna Lenzer in Mother Jones ,[38] has raised questions about the genuineness of the company's green and charitable claims and its possible links with Fiji's unelected governing military regime. Similar issues are raised in an interview with Anna Lenzer in Democracy Now - The War and Peace Report. [39]

Personal life

Resnick is married to Stewart Resnick, who is also her business partner. They are parents and grandparents. The couple lives in Beverly Hills and has a home in Aspen, Colorado.

Philanthropy

Metal casket dontated by the Resnicks to the Los Angeles County Museum of Art in 2009

Resnick is Vice Chairman of the Los Angeles County Museum of Art’s Board of Trustees, as well as the Chair of the Acquisitions Committee and the Executive Committee.[40] She is on the Board of Trustees and Chair of the Marketing and Communications Committee at the Aspen Institute; the Executive Board for the UCLA Medical Sciences; the Prostate Cancer Foundation and the Milken Family Foundation. She is also a trustee of the Philadelphia Museum of Art.[41]

In September 2008, she and her husband announced a $45 million gift to the Los Angeles County Museum of Art for the construction of a new exhibition pavilion to be called the Lynda and Stewart Resnick Exhibition Pavilion, as well as $10 million in artworks.[42] As well being supporters of the arts, Lynda and Stewart have show support in the health care field. Resnick is involved in medical programs at UCLA, where in 2005, the Stewart and Lynda Resnick Neuropsychiatric Hospital was named for her and her husband.[23]

Lynda and Stewart Resnick are also involved in healthcare and education efforts in the central valley of California, where they made a multi-million-dollar donation to the children’s hospital in the region.[43] In January 2009, they announced the opening of the Paramount Child Development Center, one of the first environmentally friendly pre-schools in the United States.[44] The Resnicks also announced plans to bring the Paramount Bard Academy, an innovative charter school, to the valley.[45]

In December 2008, Lynda was featured in Corporate Leader Magazine, discussing Roll Giving, her company’s philanthropic effort that allocates $1,000 for each employee to give to the charity of his or her choice, in his or her own name; in 2008, more than $2 million was donated in this way.[46]

At CalTech's 2009 graduation ceremonies, it was announced that the Resnicks had donated $20 million towards a "sustainability center", to be named the Lynda and Stewart Resnick Sustainability Institute.[47]

Rubies in the Orchard

In 2009, Resnick, with Francis Wilkinson, co-authored a book, Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business, in which she shares her marketing secrets and business philosophy for building sustainable brands. Resnick has stated: “My book reveals my belief that there are three crucial components to building a successful brand that my book reveals. Two of these ideas – Value and the Unique Selling Proposition – many people have heard before, and like old friends, we have a tendency to take them for granted. The third component I discuss, Transparency, is very new. And we will have to adapt our thinking – and our ways of doing business – in the digital age to accommodate it; you have to be a good citizen of the planet. You have to give back.”[48]

References

  1. ^ a b c d e f g h i Resnick, Lynda (2009). Rubies in the Orchard. Doubleday. ISBN 978-0385525787.  
  2. ^ "Lynda Resnick". The Aspen Institute. http://www.aspeninstitute.org/site/c.huLWJeMRKpH/b.612799/k.A195/Lynda_Resnick.htm. Retrieved 2009-02-16.  
  3. ^ Ungar, Sanford J. (November 1972). "The Pentagon Papers Trial". The Atlantic Monthly. http://www.theatlantic.com/issues/72nov/ungar.htm. Retrieved 2009-02-12.  
  4. ^ Wells, Tom (2001). Wild Man. Macmillan. ISBN 978-0312177195.  
  5. ^ "Aspen Ideas Festival". http://www.aifestival.org/speakers.php?year=2007&id=203. Retrieved 2006-09-19.  
  6. ^ "Griffen’s Flowers wins award". Hannibal Courier-Post. 2008-12-29. http://www.hannibal.net/business/x512367816/Griffen-s-Flowers-wins-award. Retrieved 2009-02-12.  
  7. ^ Teleflora (2009-12-22). "TELEFLORA OFFERS GENTLEMAN'S GUIDE FOR VALENTINE'S DAY". Press release. http://www.teleflora.com/valentine-flowers-mens-guide-press-release.asp. Retrieved 2009-02-12.  
  8. ^ NBC Universal Media Village (2008-01-24). "NBC Honors Moms with Nationwide Search to Find 'America’s Favorite Mom'". Press release. http://nbcumv.com/release_detail.nbc/entertainment-20080124000000-nbchonorsmomswith.html. Retrieved 2009-02-12.  
  9. ^ "2009 Effie Awards". Ad Age Group. June 2009. http://www.effiejournal.com/effieawards/2009ea/. Retrieved 2009-06-22.  
  10. ^ Adweek (2009-01-08). "Teleflora Preps Super Bowl Play". Press release. http://www.adweek.com/aw/content_display/creative/news/e3i9953839003c11ce8c7ac12a9895f0315. Retrieved 2009-02-12.  
  11. ^ "USA Today’s Ad Meter". USA Today. http://www.usatoday.com/money/advertising/admeter/2009admeter.htm. Retrieved 2009-02-12.  
  12. ^ a b "Roll International Corporation". Funding Universe. http://www.fundinguniverse.com/company-histories/Roll-International-Corporation-Company-History.html. Retrieved 2009-02-12.  
  13. ^ Krismann, Carol (2004). Encyclopedia of American Women in Business. Greenwood Press. ISBN 978-0313327575.  
  14. ^ DiStefano, Joseph N. (2008-04-09). "Franklin Mint Revives". Philly.com. http://www.philly.com/philly/blogs/inq-phillydeals/Franklin_Mint_revives.html. Retrieved 2009-02-12.  
  15. ^ Potkewitz, Hilary (2005-05-30). "Pomegranate Juice Uncorked in Major Marketing Success". Los Angeles Business Journal. http://www.labusinessjournal.com/article.asp?aID=4956326.2745578.1148394.1882097.0297125.195&aID2=88329. Retrieved 2009-02-12.  
  16. ^ "No one's going to make a mint now". Telegraph. 2004-11-09. http://www.telegraph.co.uk/culture/3626915/No-one%27s-going-to-make-a-mint-now.html. Retrieved 2009-02-12.  
  17. ^ "Private investors buy the Franklin Mint". Honolulu Star-Bulletin. 2006-10-18. http://archives.starbulletin.com/2006/10/18/business/bizbriefs.html. Retrieved 2009-02-13.  
  18. ^ "American Protection Industries Inc.: enterprise collects sweet smells and heirlooms.". Los Angeles Business Journal. 1990-02-05. http://www.allbusiness.com/corporate-governance/116077-1.html. Retrieved 2009-02-13.  
  19. ^ Yi, Matthew (2008-03-08). "Pesticide maker owned by political donor". San Francisco Gate. http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/03/08/BAF1VG26A.DTL. Retrieved 2009-02-13.  
  20. ^ "Sunkist Growers Elect New Board". Business Wire. 2002-02-08. http://findarticles.com/p/articles/mi_m0EIN/is_2002_Feb_8/ai_82669889. Retrieved 2009-02-13.  
  21. ^ "Pistachio company guarantees open nuts". KGO-TV San Francisco. 2008-02-08. http://abclocal.go.com/kgo/story?section=news/7_on_your_side&id=5946249. Retrieved 2009-02-13.  
  22. ^ "Lynda R. Resnick, Board Member". Nathanson Family Resource Center (UCLA). http://nathanson.npih.ucla.edu/profiles/lyndaresnick.shtml. Retrieved 2009-02-13.  
  23. ^ a b Purvis, Andrew (2005-12-11). "Her latest squeeze". The Guardian UK. http://www.guardian.co.uk/lifeandstyle/2005/dec/11/foodanddrink3. Retrieved 2009-02-12.  
  24. ^ Gil, Maria I.; Francisco A. Tomás-Barberán, Betty Hess-Pierce, Deirdre M. Holcroft, and Adel A. Kader (2000-09-15). "AA Antioxidant activity of pomegranate juice and its relationship with phenolic composition and processing.". Journal of Agricultural and Food Chemistry. pp. 4581–4589. http://pubs.acs.org/doi/abs/10.1021/jf000404a?prevSearch=pomegranate+juice&searchHistoryKey=. Retrieved 2009-02-13.  
  25. ^ M. Aviram; L. Dornfeld (2001). "Atherosclerosis". Pomegranate juice consumption inhibits serum angiotensin converting enzyme activity and reduces systolic blood pressure.. pp. 195–198.  
  26. ^ Karp, David (2002-10-30). "Pomegranates For One And All". New York Times. http://query.nytimes.com/gst/fullpage.html?res=9502E7D6153FF933A05753C1A9649C8B63. Retrieved 2009-02-13.  
  27. ^ "Best of America". Reader’s Digest. May 2005. http://www.rd.com/your-america-inspiring-people-and-stories/best-healthy-beverage--pom/article36357.html. Retrieved 2009-02-13.  
  28. ^ "UPDATE 1-Pomegranate juice maker halts animal testing". Reuters. 2007-01-17. http://www.reuters.com/article/companyNewsAndPR/idUSN1735390920070117. Retrieved 2009-02-16.  
  29. ^ "Roll International Corporation Acquires FIJI Water LLC.". Business Wire. 2004-12-02. http://www.allbusiness.com/company-activities-management/company-structures-ownership/5551634-1.html. Retrieved 2009-02-16.  
  30. ^ "The battle over bottled vs. tap water". The Christian Science Monitor. 2008-01-17. http://www.csmonitor.com/2008/0117/p15s03-sten.html. Retrieved 2009-02-16.  
  31. ^ Walker, Rob (2008-06-01). "Water Proof". The New York Times. http://www.nytimes.com/2008/06/01/magazine/01wwln-consumed-t.html. Retrieved 2009-02-16.  
  32. ^ Detailed at FIJIgreen.com
  33. ^ "Environmental Stewardship for FIJI Water". CoolBusinessIdeas.com. 2008-10-03. http://www.coolbusinessideas.com/archives/environmental_stewardship_for_fiji_water.html. Retrieved 2009-02-16.  
  34. ^ FIJI Water (2008-04-09). "FIJI Water Becomes First Bottled Water Company to Release Carbon Footprint of Its Products". Press release. http://www.fijiwater.com/PR_carbon.aspx. Retrieved 2009-02-16.  
  35. ^ Conservation International (2007-11-07). "Fiji Water Announces Sustainable Growth Initiative With Commitment To Help Mitigate Global Climate Change". Press release. http://www.celb.org/xp/CELB/news-events/press_releases/110707.xml. Retrieved 2009-02-16.  
  36. ^ Arnold, Katie (2008-04-15). "ELLE’s 2008 Green Awards". ELLE Magazine. http://www.elle.com/Living/Society-Culture/ELLE-s-2008-Green-Awards/(imageIndex)/13/(play)/false. Retrieved 2009-02-16.  
  37. ^ Oracle (2008-09-23). "Oracle Unveils Winners of 2008 ‘Empower the Green Enterprise’ Awards". Press release. http://www.oracle.com/us/corporate/press/017541_EN. Retrieved 2009-02-16.  
  38. ^ "Fiji Water: Spin the Bottle.". Mother Jones. September/October 2009. http://motherjones.com/politics/2009/09/fiji-spin-bottle?page=1. Retrieved 2009-12-24.  
  39. ^ "Spin the Bottle”–Expose Raises Alarming Questions About Fiji Water’s Ties to Military Junta, Environmental Record and Impact on Fijians.". Democracy Now!, democracynow.org, The War and Peace Report. 2009-09-03. http://www.democracynow.org/2009/9/3/spin_the_bottle_expose_raises_alarming. Retrieved 09-12-24.  
  40. ^ "Los Angeles County Museum of Art". http://www.lacma.org/about/AboutLACMA.aspx. Retrieved 2009-02-12.  
  41. ^ "The Aspen Institute". http://www.aspeninstitute.org/site/c.huLWJeMRKpH/b.612799/k.A195/Lynda_Resnick.htm. Retrieved 2009-02-12.  
  42. ^ Johnson, Reed (2008-09-29). "Couple to give $45 million for new LACMA pavilion". Los Angeles Times. http://www.latimes.com/news/local/la-et-lacma29-2008sep29,0,1089852.story. Retrieved 2009-02-12.  
  43. ^ "Paramount Farms Donates $4 Million to Children's Hospital Central California". The Central Valley Deals. 2006-11-03. http://www.thecentralvalleydeals.travel/article.cfm/id/87918. Retrieved 2009-02-12.  
  44. ^ "Paramount Agricultural Companies Open One of the Country's First Environmentally...". Reuters. 2009-01-26. http://www.reuters.com/article/pressRelease/idUS73069+26-Jan-2009+PRN20090126. Retrieved 2009-02-12.  
  45. ^ Nachtigal, Jeff (2008-12-14). "Delano caught in tug-of-war over charter school". The Bakersfield Californian. http://www.bakersfield.com/102/story/637312.html. Retrieved 2009-02-19.  
  46. ^ "Roll International’s CEO Lynda Resnick Thinks Big and Helps Big". Corporate Leader. Fall 2008. http://www.corporateleaderdaily.com/magazine/article/26264.html. Retrieved 2009-02-12.  
  47. ^ Russell, Joel (2009-06-12). "Resnicks Give $20 Million to Caltech Sustainability Center". Los Angeles Business Journal. http://www.labusinessjournal.com/article.asp?aID=84115803.3353085.1794338.4764165.5037151.507. Retrieved 2009-09-08.  
  48. ^ Palmer, Kimberly (2009-01-12). "Marketing Lessons From a Master". U.S. News & World Report. http://www.usnews.com/blogs/alpha-consumer/2009/1/12/marketing-lessons-from-a-master.html. Retrieved 2009-02-16.  

External links


Advertisements






Got something to say? Make a comment.
Your name
Your email address
Message