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MTV Brasil
MTV Brasil.svg
Launched October 20, 1990
Owned by Grupo Abril
(Abril Radiodifusão S.A.)
Slogan O Canal dos Ovos de Ouro. ("The channel of the Golden Eggs.")
Website Portal MTV,
Analogue Channel 32 UHF (São Paulo)
Channel 48 UHF (Rio de Janeiro)
Digital Channel 31 UHF (São Paulo)
Star One C2 C-Band: 4010 MHz
L Band: 1140 MHz
Polarization: Horizontal
Telefônica TV Digital Channel 227
TVA Channel 19 or 319(HD)

MTV Brasil is the Brazilian version of MTV, owned by Abril, the nation's largest magazine publisher, under license from Viacom-owned MTV Networks Latin America

MTV Brasil is one of two versions of MTV available in free-to-air terrestrial television. (The other being MTV Italy) However, it is also available on cable and satellite services.

MTV Brasil was launched on October 20, 1990, only to metropolitan São Paulo, through UHF channel A32 and metropolitan Rio de Janeiro, through VHF channel A9 (with TV Corcovado as an affiliate station). The first video shown was Garota de Ipanema, sung by Marina Lima.

In 1996, Viacom acquired 50% of the network, which was, until then, a wholly owned subsidiary of Abril.

In 2005, due to regulatory requirements that non-Brazilian companies can own only up to 30% of a terrestrial network, Abril acquired 20% of MTV Brasil from Viacom.

In late 2006 MTV Brasil released its broadband channel following the international model for the MTV Overdrive.

In December 2 2007, after the official start of commercial HDTV broadcasts in Brazil, MTV launched MTV HD, a simulcast of the main MTV service, featuring original high-definition series and MTV2's $2 Bill concerts. MTV HD is currently available over-the-air in São Paulo. In January 2008, MTV changed its broadcast frequency in Rio de Janeiro from UHF channel 24 to 48. In 1 September 2008 starts transmitting on satellite Star One C2 (70°W South America coverage) by analog system(Pal-M), free-to-air frequency 4010H after many years (also 1992) encrypted. This is seen as a response to Net Brasil (a wholly-owned subsidiary of Organizações Globo that distributes channels to Net Serviços – and its affiliates – and SKY Brasil) dropping MTV from its systems, after disagreeing to MTV conditioning its carriage on cable and satellite to the carriage of Abril-owned channels Fiz and Ideal, which, for low viewership (especially since they were never carried by Net or Sky), were closed down in July 2009. MTV remains available on Net cable in markets where it's a must-carry station, for being a full-power broadcast station covering that market.

In December 2009, Abril announced it would purchase Viacom's stake in MTV Brasil and gain exclusive rights to use the MTV brand in Brazil.

MTV Brasil is one of the few MTV channels around the world that don't air Laguna Beach or any of its spin-offs (such as The Hills), since they were picked up by competitor Multishow.


MTV Brasil programming

MTV Brasil programming is largely targeted to teenagers and young adults, based mostly on comedy and music shows, but also dealing with fashion, health, politics and the environment to a certain extent.

The music videos and live shows aired on MTV Brasil focus on the international rock and pop scenes and on Brazilian pop rock and independent rock bands.

The TV shows currently broadcast on MTV Brasil are the following:

  • 15 Minutos (15 Minutes - humour), hosted by Marcelo Adnet
  • Acesso MTV (MTV Access - variety show), hosted by Marimoon and Titi Müller
  • Badalhoca MTV (- humour), hosted by Ronald Rios
  • Baú da MTV (MTV Trunk - flashback show)
  • Coluna MTV (MTV Column - music show)
  • Comédia MTV (MTV Comedy - sketch comedy), hosted by the MTV Brasil ensemble comedy cast
  • Didiabólico (Didiabolical - humor), hosted by Didi
  • Fiz na MTV (Fiz on MTV - internet videos made by viewers)
  • Fudêncio e Seus Amigos (Fudencio and His Friends - dark humour cartoon)
  • Furo MTV (MTV Scoop - parody newscast), hosted by Bento Ribeiro and Dani Calabresa
  • It MTV (- fashion show), hosted by Carol Ribeiro
  • Lobotomia (Lobotomy - debating show), hosted by Lobão
  • Minha MTV (My MTV - MTV shows and documentaries chosen by viewers via SMS)
  • MTV Debate (- polemic issue debating), hosted by Lobão
  • MTV Especial (MTV Special - international MTV shows):
  • MTV Gringa (Foreign MTV - international MTV shows):
  • MTV Lab (- music video broadcasting slots):
    • Lab Bandas (Lab Bands)
    • Lab BR (- only videos by Brazilian artists and bands)
    • Lab Blogs (- videos chosen by bloggers hosted on MTV Brasil website)
    • Lab Clássicos (Lab Classics - music video classics)
    • Lab Cult Trash
    • Lab Freak (- the viewer decides the next video to be aired via SMS)
    • Lab Matinal (Lab Morning - a selection of current or old videos aired on early mornings)
    • Lab Now (- videos from little-known Brazilian or international artists and bands)
    • Lab Playlist (- 3-video playlists selected by viewers via MTV Brasil website)
    • Lab Rádio (Lab Radio - only current radio hits)
    • Lab SAP (- subtitled music videos)
  • MTV na Pista (MTV on the Dancefloor - variety show), hosted by Kika Martinez
  • MTV Sports (- reality television), hosted by Deco Neves and Lucas Stegmann
  • Notícias MTV (MTV News - music news), hosted by Cazé Peçanha
  • Plano MTV (MTV Plan - polemic issue debating)
  • Quinta Categoria (Fifth Category - humour and improvisation), hosted by Deznecessários (Paulinho Serra, Rodrigo Capella and Tatá Werneck)
  • Rockgol (RockGoal - soccer and humour), hosted by Paulo Bonfá and Marco Bianchi
  • Scrap MTV (variety show), hosted by Marimoon
  • Show MTV (- live shows, mostly MTV World Stage)
  • Top 10 MTV (- TRL-format program, airing the daily 10 most voted videos on MTV Brasil website), hosted by Vanessa Hadi
  • Top Top MTV (- thematic "top 10s"), hosted by Marina Person and Léo Madeira
  • Viva! MTV (- fashion and health), hosted by Marina Person and Titi Müller

Current VJs

  • Bento Ribeiro
  • Carol Ribeiro
  • Cazé Peçanha
  • Dani Calabresa
  • Deco Neves
  • Didi Ferreira
  • Erik Gustavo
  • Fabio Rabin
  • Guilherme Santana
  • Jana Rosa
  • Kika Martinez
  • Leo Madeira
  • Lobão
  • Lucas Stegmann
  • Marcelo Adnet
  • Marco Bianchi
  • MariMoon
  • Marina Person
  • Paulinho Serra
  • Paulo Bonfá
  • Penélope Nova
  • Rafael Queiroga
  • Rodrigo Capella
  • Ronald Rios
  • Tatá Werneck
  • Titi Müller
  • Vanessa Hadi

See also

External links



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