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| 60th | Top programs broadcast by Intercontinental Broadcasting Corporation |
| 75th | Top companies of the Philippines |
| MTV Philippines | |
|---|---|
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| Launched | May 1992 (EEC) 01 January 2001 (NBC) 01 March 2007 (AYC, Inc.) |
| Closed | 16 February 2010 |
| Owned by | MTV Networks Asia Pacific All Youth Channels, Inc. |
| Picture format | 480i (SDTV) 1080i (HDTV) |
| Slogan | Everyday! Araw-Araw |
| Country |  Philippines |
| Broadcast area | Philippines |
| Website | MTVPhil.com |
MTV Philippines is a defunct 24-hour music/entertainment television network owned by All Youth Channels, Inc., with a partnership with MTV Networks Asia Pacific. The network originally started its broadcast on January 1, 2001, with its final broadcast on February 15, 2010.
MTV Philippines, in its last incarnation, was a corporate venture between MTV Networks Asia and Nation Broadcasting Corporation. MTV Networks Asia provided much of the broadcast content, while NBC provided the infrastructure. The network was once located at The Fort in Fort Bonifacio, Taguig City[1]. Now its main offices, and studio, are located at Silver City in Frontera Verde, Ortigas Avenue, Pasig City.
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MTV started in The Philippines on May 1992 as MTV Asia. It started as one of the channels of the STAR group—a partnership of Viacom, MTV's parent company, and STAR TV. It began airing on UHF Channel 23, licensed to Ermita Electronics Corporation, the country's first UHF TV station fully devoted to re-broadcasting from a foreign satellite channel.[2] In 1995, the partnership suffered a conflict of interest when STAR launched its own music channel, Channel V. After UHF 23 was put off-air, the frequency was reassigned to ABS-CBN through a subsidiary, Amcara Broadcasting Corporation, and has been rebranded as Studio 23. However, Studio 23 had to deal with the then-active agreement between Ermita Electronics and MTV Asia (whose main broadcast headquarters is located in Singapore).
By October 12, 1996 MTV was being aired on Studio 23 during daytime hours, while original Studio 23 programming aired on primetime. The partnership with Studio 23 ended on December 31, 2000 and moved to a new channel frequency, UHF 41. ABS-CBN then launched its own music channel, Myx, that same day.
In 2001 MTV Networks Asia and Nation Broadcasting Company (NBC) signed a joint-venture agreement to form Music Source, and acquired the rights to air MTV 24 hours a day on UHF Channel 41, which was licensed to NBC.
MTV Philippines showcased local Filipino talent through videos and shows presented in-between numbers featuring international pop and rock superstars. The channel did not promote a pan-Asian format. However, MTV Southeast Asia presented Indonesian, Malaysian and Singaporean artists on their network, alternating with international pop and rock talents. Within six months from its inception on January 1, 2001, it immediately won the hearts of pop-culturally conscious young Filipino viewers. It was said that the presence of this channel eventually caused the demise of Channel V Philippines simply due to intense competition.
After 6 years of partnership, UHF Channel 41 ceased broadcasting following the dissolution of the joint venture.[3]
After the dissolution of its joint venture with NBC, MTV Networks Asia signed a licensing agreement with All Youth Channels, Inc. (AYC), which is run by some of the members of Music Source, to control both MTV Philippines and its sister channel, Nickelodeon. AYC owned and operated 100% of then-new MTV Philippines.
MTV Philippines was an exclusive channel on cable and satellite television systems.[4] However Francis Lumen (owners of AYC) decided not to renew the contract (Except Nickelodeon Philippines which is MTV Philippines sister channel). There were also some posts claiming that instead of funding for MTV Philippines, they will support TV5 instead which they plan to be the next big thing on TV. Ten minutes before midnight of February 16, 2010, a final music video: Video Killed the Radio Star by The Buggles was played and afterwards, MTV Philippines officially signed off. [5] [6] [7] After the closure, it has reverted to MTV Southeast Asia.
Most of the programming consists of music/music-related shows, mainly broadcasting programming from U.S.-based MTV and VH1. The network also acquired original content from MTV Southeast Asia, as well as its own localized content.
MTV Philippines has been instrumental in bringing and became official music media channel of the big-name concerts to The Philippines since their re-launch.
International artists |
Local artists |
(*) - MTV Philippines was only the Official Music Channel of the concert.
MTV Philippines also announced that an awards show would be in the works. In the upcoming years, the network hopes to relaunch the MTV Pilipinas Video Music Awards to continue its tradition of recognizing the best of Pinoy music and video making.
(This Month of October)
(After re-launched March 1, 2007)
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   | MTVAsia.com - Music Videos, Celebrity News, Chart Shows, Games, Contests, Blog, Mobile | MTV Asia |
| | MTV Philippines studios at The Fort (Cache) - cache:slKTnaPC2b0J:www.inq7.net/ent/2003/jun/09/ent_3-1.htm Rod Nepomuceno, MTV Philippines - Hanapin sa Google |
| | MTV Asia Channel 23 in the Philippines History - what's the story, pinoy tv? |
| | MTV Philippines' official website - Music Videos, Celebrity News, Chart Shows, Games, Contests, Blog, Mobile | MTV Asia |
| | MTV Official Website - New Music Videos, Reality TV Shows, Celebrity News, Top Stories | MTV |
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