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A beige, boxy computer with a small black and white screen showing a window and desktop with icons.
The original Macintosh, the first commercially successful personal computer to use images, rather than text, to interface with the user.
A wide, thin, and sleek computer made of aluminum with a large, colorful screen.
The newest revision of the iMac, Apple's mid-range computer since 1998.
The Macintosh (pronounced /ˈmækɪnˌtɒʃ/ mak-in-tosh [1]), or Mac, is a series of several lines of personal computers designed, developed, and marketed by Apple Inc. The first Macintosh was introduced on January 24, 1984; it was the first commercially successful personal computer to feature a mouse and a graphical user interface rather than a command-line interface.[2]
.Through the second half of the 1980s, the company built market share only to see it dissipate in the 1990s as the personal computer market shifted towards IBM PC compatible machines running MS-DOS and Microsoft Windows.^ "MS-DOS Compatibility" -- 5.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

.Apple consolidated multiple consumer-level desktop models into the 1998 iMac all-in-one, which was a sales success and saw the Macintosh brand revitalized.^ Products, new -- Introduction Apple success stories Macintosh LC Macintosh Classic Macintosh IIsi Box 73, Videotape 1 The biz: volume 1: the economics of Apple's business [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Colophon Press Arthur Young Macintosh -- Testimonials Apple success stories -- Sales video Box 71, Videotape 1 Apple desktop communications: the meeting of the minds [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Desktop publishing -- History Electronic publishing Macintosh -- Testimonials Macintosh -- Success stories Box 74, Videotape 3 The partnership continues...
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

[3] .Current Mac systems are mainly targeted at the home, education, and creative professional markets.^ Macintosh systems for home and education markets.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

They are: the aforementioned (though upgraded) iMac and the entry-level Mac mini desktop models, the workstation-level Mac Pro tower, the MacBook, MacBook Air and MacBook Pro laptops, and the Xserve server.
.Production of the Mac is based on a vertical integration model in that Apple facilitates all aspects of its hardware and creates its own operating system that is pre-installed on all Mac computers.^ Open architecture systems integration strategy (OASIS) Box 72, Videotape 6 Apple leveraged business model [videotape] : the big picture, show #1.
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^ Box 7, Folder 1 Apple Pascal operating system reference manual, 1980 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Box 7, Folder 2 Apple Pascal Operating System Reference Manual Addendum, n.d.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

This is in contrast to most IBM PC compatibles, where multiple sellers create hardware intended to run another company's operating software. .Apple exclusively produces Mac hardware, choosing internal systems, designs, and prices.^ This subseries includes Apple-produced videotapes dealing with various Apple computer lines, conferences, seminars, internal communications.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ This subseries includes videotapes produced by Apple TV, Apple Computer's center responsible for internal video communications.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Box 4, Folder 6 Interface for Adaptive Systems: Design of a Personal Wayfinder / Gitta Salomon, et al.-- (Apple Technical Report, no.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

.Apple does use third party components, however.^ Defects may also occur in components and products the Company purchases from third parties.
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^ The increase in other music related products and services was due to increased sales of Apple-branded and third-party iPod accessories.
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^ The Committee, however, does not attempt to set compensation components to meet specific benchmarks, such as salaries "above the median" or equity compensation "at the 75 th percentile."
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Current Mac CPUs use Intel's x86 architecture; models from 1994-2006 used the AIM alliance's PowerPC and models from 1984-1994 used Motorola's 68k. .Apple also develops the operating system for the Mac, currently Mac OS X version 10.6 "Snow Leopard".^ (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 313 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 311 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ The Company's operating system, Mac OS X, incorporates powerful graphics and audio technologies and .
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The modern Mac, like other personal computers, is capable of running alternative operating systems such as Linux, FreeBSD, and, in the case of Intel-based Macs, Microsoft Windows. Alternative Operating System MorphOS has been ported on MacMini PowerPC G4 machines. .However, Apple does not license Mac OS X for use on non-Apple computers.^ R&D expense does not include capitalized software development costs of $75 million related to the development of Mac OS X Leopard and iPhone.
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^ Copland : essentials of the next Mac OS. -- (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 300 .
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^ The Company is currently the only maker of hardware using the Mac OS. The Mac OS has a minority market share in the personal computer market, which is dominated by makers of computers using competing operating systems, most notably Windows.
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Contents

History

1979 to 1984: Development

A black and white photograph of five men and one woman, some with long hair and thick glasses, posing alongside a Macintosh.
Part of the original Macintosh design team, as seen on the cover of Revolution in the Valley.
Left to right: George Crow, Joanna Hoffman, Burrell Smith, Andy Hertzfeld, a Macintosh, Bill Atkinson, Jerry Manock.
.The Macintosh project started in the late 1970s with Jef Raskin, an Apple employee, who envisioned an easy-to-use, low-cost computer for the average consumer.^ Apple TV Education -- Technological innovations Products, established -- New uses Literacy programs Computers and literacy Box 78, Videotape 1 Macintosh business solutions [videotape] : dare to compare.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Includes employee training videos, programs relating to various Apple-related projects worldwide, as well as videographies showing various ways in which Apple Computers have been used in governmental, educational, and corporate settings.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

He wanted to name the computer after his favorite type of apple, the McIntosh, but the name had to be changed for legal reasons.[4] In September 1979, Raskin was authorized to start hiring for the project, and he began to look for an engineer who could put together a prototype. .Bill Atkinson, a member of Apple's Lisa team (which was developing a similar but higher-end computer), introduced him to Burrell Smith, a service technician who had been hired earlier that year.^ Computers and education K-12 -- Education Television -- Advertising commercials Box 74, Videotape 8 Apple/Digital joint development announcement (January 15, 1988) [videotape].
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^ The following table presents information regarding the compensation paid during fiscal year 2007 to members of the Company's Board of Directors who are not also employees (the "Non-Employee Directors").
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^ The Company's Board of Directors has granted RSUs to members of the Company's management team, excluding its CEO. These RSUs generally vest over four years either at the end of the four-year service period, in two equal installments on the second and fourth anniversaries of the date of grant, or in equal installments on each of the first through fourth anniversaries of the grant date.
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.Over the years, Raskin assembled a large development team that designed and built the original Macintosh hardware and software; besides Raskin, Atkinson and Smith, the team included Chris Espinosa, Joanna Hoffman, George Crow, Bruce Horn, Jerry Manock, Susan Kare, Andy Hertzfeld, and Daniel Kottke.^ Advanced Development Group (Eraserhead Team) Macintosh -- Computer animation Siggraph Box 67, Videotape 7 Employee communication meeting, Q4, FY 88 [videotape].
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^ This series includes manuals for the hardware and software for the Apple, Lisa, and Macintosh lines of computers.
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.Smith’s first Macintosh board was built to Raskin’s design specifications: it had 64 kilobytes (KB) of RAM, used the Motorola 6809E microprocessor, and was capable of supporting a 256×256 pixel black-and-white bitmap display.^ First introduced in May 2006, the MacBook includes a 13-inch widescreen display, a built-in iSight video camera and the MagSafe magnetic power adapter.
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^ This, along with its products' creative industrial designs, intuitive ease-of-use, and built-in graphics, multimedia and networking capabilities, positions the Company to offer innovative integrated digital lifestyle solutions.
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^ This, along with its products' creative industrial designs, intuitive ease-of-use, and built-in graphics, multimedia and networking capabilities, uniquely positions the Company to offer innovative integrated digital lifestyle solutions.
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.Bud Tribble, a Macintosh programmer, was interested in running the Lisa’s graphical programs on the Macintosh, and asked Smith whether he could incorporate the Lisa’s Motorola 68000 microprocessor into the Mac while still keeping the production cost down.^ For customer incentive programs, the estimated cost of these programs is recognized at the later of the date at which the Company has sold the product or the date at which the program is offered.
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^ The estimated cost of these programs is accrued as a reduction to revenue in the period the Company has sold the product and committed to a plan.
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^ Gross margins could also be affected by the Company's ability to effectively manage product quality and warranty costs and to stimulate .
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By December 1980, Smith had succeeded in designing a board that not only used the 68000, but bumped its speed from 5 to 8 megahertz (MHz); this board also had the capacity to support a 384×256 pixel display. Smith’s design used fewer RAM chips than the Lisa, which made production of the board significantly more cost-efficient. .The final Mac design was self-contained and had the complete QuickDraw picture language and interpreter in 64 KB of ROM – far more than most other computers; it had 128 KB of RAM, in the form of sixteen 64 kilobit (Kb) RAM chips soldered to the logicboard.^ These varied skills mean that governance is far more than a "check the box" approach to standards or procedures.
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^ The Company believes providing direct contact with its targeted customers is an efficient way to demonstrate the advantages of its Mac computers and other products over those of its competitors.
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^ The Mac Pro desktop computer is targeted at business and professional users and is designed to meet the performance, expansion, and networking needs of the most demanding Mac user.
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.Though there were no memory slots, its RAM was expandable to 512 KB by means of soldering sixteen chip sockets to accept 256 Kb RAM chips in place of the factory-installed chips.^ Box 4, Folder 21 Eliminating Tag RAMs on Coherent SCI Memory / David V. James, Glen D. Stone.-- (Apple Technical Report, no.
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The final product's screen was a 9-inch, 512x342 pixel monochrome display, exceeding the prototypes.[5]
A screenshot of the original Mac OS. See caption.
.
The original 1984 Mac OS desktop featured a radically new graphical user interface.
^ In September 2007, the Company introduced a new version of its flash-memory-based iPod nano featuring a larger two-inch display with 204 pixels per inch and a new user interface featuring Cover Flow®.
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^ The Company's operating system, Mac OS X, incorporates powerful graphics and audio technologies and .
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^ In September 2007, the Company introduced the iPod touch, a new flash-memory-based iPod that is 8 mm thin and features the Company's Multi-Touch™ user interface on a 3.5-inch widescreen display.
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Users communicated with the computer not through abstract lines of code but rather using a metaphorical desktop that included items that the user was already familiar with.
.The design caught the attention of Steve Jobs, co-founder of Apple.^ Steven P. Jobs is one of the Company's co-founders and currently serves as its Chief Executive Officer.
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^ The Company entered into a Reimbursement Agreement with its CEO, Steve Jobs, for the reimbursement of expenses incurred by Mr. Jobs in the operation of his private plane when used for Apple business.
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^ CEO Compensation Apple's CEO, Steve Jobs, currently holds approximately 5.5 million shares of Apple common stock.
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.Realizing that the Macintosh was more marketable than the Lisa, he began to focus his attention on the project.^ Development announcement Box 74, Videotape 9 From inspiration to reality: Macintosh in technical markets [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ The Company records a valuation allowance to reduce deferred tax assets to the amount that is believed more likely than not to be realized.
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Raskin finally left the Macintosh project in 1981 over a personality conflict with Jobs, and the final Macintosh design is said to be closer to Jobs’ ideas than Raskin’s.[6] .After hearing of the pioneering GUI technology being developed at Xerox PARC, Jobs had negotiated a visit to see the Xerox Alto computer and Smalltalk development tools in exchange for Apple stock options.^ Apple technologies for entertainment and games development.
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^ The 2003 restricted stock grant required Mr. Jobs to remain employed by Apple for three more years before it vested.
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^ Computers and education K-12 -- Education Television -- Advertising commercials Box 74, Videotape 8 Apple/Digital joint development announcement (January 15, 1988) [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

.The Lisa and Macintosh user interfaces were partially influenced by technology seen at Xerox PARC and were combined with the Macintosh group's own ideas.^ Cociety for the Prevention of Cruelty to Box 45, Folder 10 Stanford Macintosh User's Group , 1984 Dec.
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^ Box 45, Folder 14 Stanford Macintosh User's Group Vol.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Box 45, Folder 15 Stanford Macintosh User's Group Vol.
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[7] .Jobs also commissioned industrial designer Hartmut Esslinger to work on the Macintosh line, resulting in the "Snow White" design language; although it came too late for the earliest Macs, it was implemented in most other mid- to late-1980s Apple computers.^ This subseries includes Apple-produced videotapes dealing with various Apple computer lines, conferences, seminars, internal communications.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ This subseries includes videotapes produced by third party companies that deal with Apple computer lines, conferences, seminars, and software.
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^ The Company is the only participant in the personal computer industry that controls the design .
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[8] However, Jobs’ leadership at the Macintosh project didn't last; after an internal power struggle with new CEO John Sculley, Jobs angrily resigned from Apple in 1985, went on to found NeXT, another computer company, and did not return until 1997.

1984: Introduction

A young woman carrying a sledge hammer and wearing a white tank top with a drawing of a Macintosh runs from black figures in the background.
This television commercial, first aired during Super Bowl XVIII, launched the original Macintosh.
.The Macintosh 128k was announced to the press in October 1983, followed by an 18-page brochure included with various magazines in December.^ In doing so, the Committee considers various factors, including the following: .
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[9] The Macintosh was introduced by the now famous US$1.5 million Ridley Scott television commercial, "1984".[10] The commercial most notably aired during the third quarter of Super Bowl XVIII on 22 January 1984 and is now considered a "watershed event"[11] and a "masterpiece."[12] "1984" used an unnamed heroine to represent the coming of the Macintosh (indicated by a Picasso-style picture of Apple’s Macintosh computer on her white tank top) as a means of saving humanity from "conformity" (Big Brother).[13] These images were an allusion to George Orwell's noted novel, Nineteen Eighty-Four, which described a dystopian future ruled by a televised "Big Brother." In a keynote speech made before the ad was played to a select audience, Jobs talks about the roles Apple and IBM have played in the development of the personal computer. During the speech Jobs makes a connection between the "Big Brother" of Orwell's novel and IBM's attempts to dominate the computer industry when he says:
It is now 1984. It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers initially welcoming IBM with open arms now fear an IBM-dominated and -controlled future. They are increasingly turning back to Apple as the only force that can ensure their future freedom. IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple. Will .Big Blue dominate the entire computer industry?^ The Company is the only participant in the personal computer industry that controls the design and development of the entire personal computer—from the hardware and operating system to sophisticated applications.
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The entire information age? Was George Orwell right? [14]
Two days after the 1984 ad aired, the Macintosh went on sale. It came bundled with two applications designed to show off its interface: MacWrite and MacPaint. .When it was first demonstrated by Steve Jobs in the first of his famous Mac Keynote speeches the computer drew the phrase "Macintosh, insanely great!"^ Executive speeches -- Wozniak, Steve Rosebud -- Demonstrations Virtual Museum -- Demonstrations Multimedia presentations Users group Box 79, Videotape 10 The Sun is not a Mac [videotape].
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^ Executive speeches -- Wozniak, Steve Rosebud -- Demonstrations Virtual Museum -- Demonstrations Multimedia presentations Users group Box 80, Videotape 1 Wireless coyote [videotape].
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^ The Company believes providing direct contact with its targeted customers is an efficient way to demonstrate the advantages of its Mac computers and other products over those of its competitors.
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and told a joke using text-to-speech.[15] Although the Mac garnered an immediate, enthusiastic following, some labeled it a mere "toy." Because the machine was entirely designed around the GUI, existing text-mode and command-driven applications had to be redesigned and the programming code rewritten; this was a time consuming task that many software developers chose not to undertake, and resulted in an initial lack of software for the new system. .In April 1984 Microsoft's MultiPlan migrated over from MS-DOS, followed by Microsoft Word in January 1985.[16] In 1985, Lotus Software introduced Lotus Jazz after the success of Lotus 1-2-3 for the IBM PC, although it was largely a flop.^ Box 17, Folder 11 Microsoft Word Quick Reference Guide (Macintosh), 1984 .
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^ Box 16, Folder 6 Apple Migration Tool for Microsoft Mail User's Guide (Macintosh), 1995 .
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[17] .Apple introduced Macintosh Office the same year with the lemmings ad.^ Box 19, Folder 1 Introducing the Apple Macintosh / by Edward S. Connolly and Philip Lieberman.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

Infamous for insulting its own potential customers, it was not successful.[18]
A Macintosh sits in a museum exhibit about postmodernism.
The Apple Macintosh Plus at the Design Museum in Gothenburg, Sweden.
.For a special post-election edition of Newsweek in November 1984, Apple spent more than US$2.5 million to buy all 39 of the advertising pages in the issue.^ Box 6, Folder 11 Access Issues for the National Research and Education Network (NREN) / Steve Cisler.-- (Apple Research Note : RN-93-39), n.d.
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^ Box 39, Folder 19 Output Wichitaks: Page 2: Apple 2 News & Views Vol.
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^ Television -- Advertising commercials, Apple IIc Television -- Advertising commercials, Apple II Television -- Advertising commercials -- 1984 Box 82, Videotape 4 Creating the PowerBooks [videotape] : behind the scenes.
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[19] .Apple also ran a “Test Drive a Macintosh” promotion, in which potential buyers with a credit card could take home a Macintosh for 24 hours and return it to a dealer afterwards.^ Macintosh II Macintosh SE Box 65, Videotape 2 Apple II forever (1984: April 24: San Francisco, CA.) [videotape].
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^ Products, new -- Introduction Products, new -- Promotion Products, family of -- Macintosh Box 81, Videotape 9 Apple user group connection [videotape].
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.While 200,000 people participated, dealers disliked the promotion, the supply of computers was insufficient for demand, and many were returned in such a bad shape that they could no longer be sold.^ These programs could require a substantial investment while providing no assurance of return or incremental revenue.
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^ Backlog is often reduced once dealers and customers believe they can obtain sufficient supply.
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^ Some current and potential competitors have substantial resources and experience, and they may be able to provide such products and services at little or no profit or even at a loss.
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.This marketing campaign caused CEO John Sculley to raise the price from US$1,995 to US$2,495 (adjusting for inflation, about $5,000 in 2007).^ Microcomputers Apple II Apple III Box 61, Videotape 8 John Sculley talks to Apple about Apple [Videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Malcolm Forbes comments on John Sculley on CEO spotlight Box 27, Videotape 9 FNN Masters of the decade : John Sculley, Apple Computer, n.d.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ This subseries includes videotapes of interviews, speeches, guest appearances and other public appearances by John Sculley during his tenure as CEO of Apple Computer.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

[18][20]

1985 to 1989: Desktop publishing era

.In 1985, the combination of the Mac, Apple’s LaserWriter printer, and Mac-specific software like Boston Software’s MacPublisher and Aldus PageMaker enabled users to design, preview, and print page layouts complete with text and graphics—an activity to become known as desktop publishing.^ Executive speeches--Sculley, John Box 71, Videotape 10 The power of Apple desktop media [videotape] : publishing presentations & graphic design.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ The Mac Pro desktop computer is targeted at business and professional users and is designed to meet the performance, expansion, and networking needs of the most demanding Mac user.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Physical Description: 1 videocassette of 1 (VHS) : sd., col. PAL format Box 2, Videotape 6 Apple desktop publishing, n.d.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

.Initially, desktop publishing was unique to the Macintosh, but eventually became available for IBM PC users as well.^ ARCO Desktop publishing Electronic publishing Macintosh -- Testimonials Box 78, Videotape 6 Introduction Macintosh IIci [videotape] : a customer presentation.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Desktop publishing -- History Electronic publishing Macintosh -- Testimonials Macintosh -- Success stories Box 74, Videotape 2 DTP: the discoverers [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Macintosh Desktop publishing Open architecture systems integration strategy (OASIS) Box 77, Videotape 4 Innovations in technology [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

.Later, applications such as Macromedia FreeHand, QuarkXPress, Adobe Photoshop, and Adobe Illustrator strengthened the Mac’s position as a graphics computer and helped to expand the emerging desktop publishing market.^ Executive speeches--Sculley, John Box 71, Videotape 10 The power of Apple desktop media [videotape] : publishing presentations & graphic design.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ The Mac Pro desktop computer is targeted at business and professional users and is designed to meet the performance, expansion, and networking needs of the most demanding Mac user.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ All of these applications are Universal, meaning that they run natively on both Intel and PowerPC-based Mac computers ("Universal").
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.The limitations of the first Mac soon became clear: it had very little memory, even compared with other personal computers in 1984, and could not be expanded easily; and it lacked a hard disk drive or the means to attach one easily.^ The 33% Mac unit sales growth rate is significantly greater than the estimated growth rate of the overall personal computer industry during that timeframe.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ The lack of Universal applications that run on Intel-based Mac systems could have a material adverse effect on the Company's financial condition and operating results.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ The Mac Pro also features a direct attach storage solution for snap-in installation of up to four 750GB Serial ATA hard drives for a total of 3TB of internal storage.
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In October 1985, Apple increased the Mac’s memory to 512 KB, but it was inconvenient and difficult to expand the memory of a 128 KB Mac. .In an attempt to improve connectivity, Apple released the Macintosh Plus on January 10, 1986 for US$2,600. It offered one megabyte of RAM, expandable to four, and a then-revolutionary SCSI parallel interface, allowing up to seven peripherals—such as hard drives and scanners—to be attached to the machine.^ Apple TV Macintosh IIfx A/UX 2.0 Display Cards Products, new -- Introduction Box 70, Videotape 10 Apple desktop communications: the meeting of the minds [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Macintosh -- Testimonials Box 73, Videotape 10 Macintosh + Mathematica = Infinity (1989: January 20) [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ The Mac Pro also features a direct attach storage solution for snap-in installation of up to four 750GB Serial ATA hard drives for a total of 3TB of internal storage.
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Its floppy drive was increased to an 800 KB capacity. .The Mac Plus was an immediate success and remained in production, unchanged, until October 15, 1990; on sale for just over four years and ten months, it was the longest-lived Macintosh in Apple's history.^ Physical Description: 1 videocassette of 1 (VHS) : sd., col. Master Box 15, Videotape 5 Digital F/X. Video F/X desktop video production system, 1990 July 30 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Colophon Press Arthur Young Macintosh -- Testimonials Apple success stories -- Sales video Box 71, Videotape 1 Apple desktop communications: the meeting of the minds [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Desktop publishing -- History Electronic publishing Macintosh -- Testimonials Macintosh -- Success stories Box 74, Videotape 2 DTP: the discoverers [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

[21]
A bulky gay Macintosh, with a separate monitor and CPU.
The Macintosh II, one of the first expandable Macintosh models.
The primary improvement in the Macintosh II was Color QuickDraw in ROM, a color version of the graphics language which was the heart of the machine. Among the many innovations in Color QuickDraw were an ability to handle any display size, any color depth, and multiple monitors. .Other issues remained, particularly the low processor speed and limited graphics ability, which had hobbled the Mac’s ability to make inroads into the business computing market.^ The Mac Pro desktop computer is targeted at business and professional users and is designed to meet the performance, expansion, and networking needs of the most demanding Mac user.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

.Updated Motorola CPUs made a faster machine possible, and in 1987 Apple took advantage of the new Motorola technology and introduced the Macintosh II, which used a 16 MHz Motorola 68020 processor.^ Porsche Cars : the 928S4 experience -- Appe Computer : the power of Apple Desktop Media Box 16, Videotape 10 SuperMAC. Digital Film : a new technology from SuperMac, n.d.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Macintosh, use of Yacht racing Sailboat racing Box 68, Videotape 9 Macintosh II-the solution [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Second generation advantage : meet the new standard -- Interface : building the right tools Box 2, Videotape 7 Apple expo : Parc de la Villettee - Porte de Pantin, 1987 Oct.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

.The Macintosh II marked the start of a new direction for the Macintosh, as now, for the first time, it had an open architecture, with several expansion slots, support for color graphics, and a modular break-out design similar to that of the IBM PC and inspired by Apple’s other line, the expandable Apple II series.^ Apple TV Macintosh IIfx A/UX 2.0 Display Cards Products, new -- Introduction Box 70, Videotape 10 Apple desktop communications: the meeting of the minds [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Conferences Products, new -- Introduction--Apple II Box 65, Videotape 3 Ripples [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Box 48, Videotape 9 Virtual User 2.0 : a new look and an open architecture.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

It had an internal hard drive and a power supply with a fan, which was initially fairly loud.[22] One third-party developer sold a device to regulate fan speed based on a heat sensor, but it voided the warranty.[23] .Later Macintosh computers had quieter power supplies and hard drives.^ Apple Computer : the power of Macintosh -- NetFrame Systems : NetMARE -- Network Equipment Technologies : Acts of God -- Sun Microsystems : Hello world!
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

.In September 1986 Apple introduced the Macintosh Programmer's Workshop, or MPW that allowed software developers to create software for Macintosh on Macintosh, rather than cross-developing from a Lisa.^ This series includes manuals for the hardware and software for the Apple, Lisa, and Macintosh lines of computers.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Box 21, Folder 11 Macintosh System software update : Apple FDHD manual, , 1988 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Education -- K-12 Software development -- Success stories Box 74, Videotape 4 The Apple user group solutions showcase videotape [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

In August 1987 Apple unveiled HyperCard, and introduced MultiFinder, which added cooperative multitasking to the Macintosh. In the Fall Apple bundled both with every Macintosh.
.The Macintosh SE was released at the same time as the Macintosh II, as the first compact Mac with a 20 MB internal hard drive[24][25] and one expansion slot.^ Macintosh II Macintosh SE Box 65, Videotape 2 Apple II forever (1984: April 24: San Francisco, CA.) [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Macintosh II Macintosh SE Box 65, Videotape 1 Getting close to the customer [videotape] / Billy Landin.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Box 4, Folder 4 Macintosh Hard Disk 20, 1985 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

The SE also updated Jerry Manock and Terry Oyama's original design and shared the Macintosh II's Snow White design language, as well as the new Apple Desktop Bus (ADB) mouse and keyboard that had first appeared on the Apple IIGS some months earlier.
In 1987, Apple spun off its software business as Claris. It was given the code and rights to several applications that had been written within Apple, notably MacWrite, MacPaint, and MacProject. .In the late 1980s, Claris released a number of revamped software titles; the result was the “Pro” series, including MacPaint Pro, MacDraw Pro, MacWrite Pro, and FileMaker Pro.^ The FileMaker Pro database software is Universal and offers relational databases and desktop-to-web publishing capabilities.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

.To provide a complete office suite, Claris purchased the rights to the Informix Wingz spreadsheet on the Mac, renaming it Claris Resolve, and added the new presentation software Claris Impact.^ In August 2007, the Company introduced iWork '08, a new version of the Company's integrated productivity suite designed to help users create, present, and publish documents, presentations and spreadsheets.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ The Company believes decisions by customers to purchase the Company's hardware products are often based on the availability of third-party application software, such as Microsoft Office.
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^ The Company's .Mac offering is a suite of Internet services that for an annual fee provides Mac users with a powerful set of Internet tools.
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By the early 1990s, Claris applications were shipping with the majority of consumer-level Macintoshes and were extremely popular. In 1991, Claris released ClarisWorks, which soon became their second best-selling application. When Claris was reincorporated back into Apple in 1998, ClarisWorks was renamed AppleWorks beginning with version 5.0.[26]
.
The Macintosh Portable was Apple's first portable Macintosh.
^ Television -- Advertising commercials, Macintosh Television -- Advertising commercials, Macintosh Portable Advertising campaigns Box 71, Videotape 7 Breaking the silence [videotape] : AIDS awareness at Apple.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

It was available from 1989 to 1991 and could run System 6 and System 7.
In 1988, Apple sued Microsoft and Hewlett-Packard on the grounds that they infringed Apple’s copyrighted GUI, citing (among other things) the use of rectangular, overlapping, and resizable windows. .After four years, the case was decided against Apple, as were later appeals.^ In four of the past eight years, Apple did not meet one or both performance goals.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Because Mr. Jobs became employed later that year as Apple's interim CEO, he was no longer eligible for such director grants.
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.Apple’s actions were criticized by some in the software community, including the Free Software Foundation (FSF), who felt Apple was trying to monopolize on GUIs in general, and boycotted GNU software for the Macintosh platform for seven years.^ The Company is currently focused on opportunities related to digital content distribution, consumer electronic devices, including iPod and Apple TV, and mobile communication devices, including iPhone.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ For Apple TV and iPhone, the Company indicated it may provide future unspecified features and additional software products free of charge to customers.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ This series includes manuals for the hardware and software for the Apple, Lisa, and Macintosh lines of computers.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

[27][28]
.With the new Motorola 68030 processor came the Macintosh IIx in 1988, which had benefited from internal improvements, including an on-board MMU.^ Products, new -- Introduction Macintosh Box 71, Videotape 4 Apple 1988 compilation tape Q2 [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

.It was followed in 1989 by a more compact version with fewer slots (the Macintosh IIcx) and a version of the Mac SE powered by the 16 MHz 68030 (the Macintosh SE/30, breaking the existing naming convention to avoid the name "SEx").^ Box 4, Folder 3 Macintosh IIcx computer training : quick reference booklet, 1989 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Box 17, Folder 9 Mastering Your Macintosh Version 3.0 (Macintosh), 1989 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Physical Description: 1 sound cassette Master Box 92, Audiocassette 30 The Macintosh family : positioning and information, 1989 Mar.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

.Later that year, the Macintosh IIci, running at 25 MHz, was the first Mac to be “32-bit clean,” allowing it to natively support more than 8 MB of RAM, unlike its predecessors, which had “32-bit dirty” ROMs (8 of the 32 bits available for addressing were used for OS-level flags).^ Xserve is a 1U rack-mount server powered by two dual-core 64-bit Intel Xeon processors running at up to 3.0GHz and features Mac OS® X Server 10.5, which became available in October 2007.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ The Company generally sells more products during the third month of each quarter than it does during either of the first two months.
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^ VHS use copy available : Series 14, Box 91, Videotape 3 Box 90, Videotape 4 Early reactions to the Macintosh, 1985 Jan.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

System 7 was the first Macintosh operating system to support 32-bit addressing.[29] .Apple also introduced the Macintosh Portable, a 16 MHz 68000 machine with an active matrix flat panel display that was backlit on some models.^ Apple TV Macintosh IIfx A/UX 2.0 Display Cards Products, new -- Introduction Box 70, Videotape 10 Apple desktop communications: the meeting of the minds [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ The Company manufactures a family of widescreen flat panel displays including the 30-inch Apple Cinema HD Display™, a widescreen active-matrix LCD with 2560-by-1600 pixel resolution, the 23-inch Apple Cinema HD Display with 1920-by-1200 pixel resolution and the 20-inch Apple Cinema Display® with 1680-by-1050 pixel resolution.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Box 16, Folder 20 Macintosh 68000 Development System (Macintosh), 1984 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

[30] The following year the Macintosh IIfx, starting at US$9,900, was unveiled. .Apart from its fast 40 MHz 68030 processor, it had significant internal architectural improvements, including faster memory and two Apple II-era CPUs dedicated to I/O processing.^ Apple's management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management's Annual Report on Internal Control over Financial Reporting.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

[31]

1990 to 1998: Growth and decline

The Macintosh Classic, Apple's early 1990s budget model.
.Microsoft Windows 3.0, which began to approach the Macintosh operating system in both performance and feature set, was released in May 1990 and was a usable, less expensive alternative to the Macintosh platform.^ Sculley, John -- Apple events -- 1990 Television -- Advertising commercials Executive speeches Box 75, Videotape 1 Macintosh vs. Windows [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ The Committee sets aggressive performance goals each year based on the revenue and operating income objectives in Apple's internal business plan.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ The stock market as a whole has also experienced extreme price and volume fluctuations that have affected the market price of many technology companies in ways that may have been unrelated to these companies' operating performance.
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.Apple's response was to introduce a range of relatively inexpensive Macs in October 1990. The Macintosh Classic, essentially a less expensive version of the Macintosh Plus, sold for US$999,[32] making it the least expensive Mac until early 2001. The 68020-powered Macintosh LC, in its distinctive “pizza box” case, was available for US$1800; it offered color graphics and was accompanied by a new, low-cost 512 × 384 pixel monitor.^ Box 4, Folder 8 Macintosh Plus, 1995 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Xserve is a 1U rack-mount server powered by two dual-core 64-bit Intel Xeon processors running at up to 3.0GHz and features Mac OS® X Server 10.5, which became available in October 2007.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Box 1, Folder 11 Apple Ethernet LC card user's guide, n.d.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

[33] .The Macintosh IIsi, essentially a 20 MHz IIci with only one expansion slot, cost US$2500.[34] All three machines sold well,[35] although Apple’s profit margin was considerably lower than on earlier machines.^ QED Box 20, Folder 12 1st base : relational database system for the Apple Macintosh.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Products, new -- Introduction Apple success stories Macintosh LC Macintosh Classic Macintosh IIsi Box 73, Videotape 1 The biz: volume 1: the economics of Apple's business [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Every Mac Pro includes three full-length PCI Express expansion slots and one double-wide PCI Express graphics slot to support double-wide graphics cards.
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[32]
System 7 was the first major upgrade of the Macintosh operating system.
OS 8 was the second major upgrade of the Mac OS. OS 8.6 shown.
.The year 1991 saw the much-anticipated release of System 7, a 32-bit rewrite of the Macintosh operating system that improved its handling of color graphics, memory addressing, networking, and co-operative multitasking, and introduced virtual memory.^ The Company's operating system, Mac OS X, incorporates powerful graphics and audio technologies and .
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Macintosh--networking Multivendor connectivity Information services Box 69, Videotape 1 How to enhance your information system [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Apple Computer : the power of Macintosh -- NetFrame Systems : NetMARE -- Network Equipment Technologies : Acts of God -- Sun Microsystems : Hello world!
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

.Later that year, Apple introduced the Macintosh Quadra 700[36] and 900,[37] the first Macs to employ the faster Motorola 68040 processor.^ In February 2006, the Company introduced the Intel-based Mac mini that includes Front Row with the Apple Remote.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ The 2003 restricted stock grant required Mr. Jobs to remain employed by Apple for three more years before it vested.
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^ Because Mr. Jobs became employed later that year as Apple's interim CEO, he was no longer eligible for such director grants.
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.They were joined by improved versions of the previous year’s top sellers, the Macintosh Classic II[38] and Macintosh LC II, which used a 16 MHz 68030 CPU.[39] Also during this time, the Macintosh began to shed the "Snow White" design language, along with the expensive consulting fees they were paying to Frogdesign, in favor of bringing the work in-house by establishing the Apple Industrial Design Group to establish a new fresh look to go with the new operating system.^ The Company's business strategy leverages its ability, through the design and development of its own operating system, hardware, and many software applications and technologies, to bring to its customers around the world compelling new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design.
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^ Macintosh, use of Yacht racing Sailboat racing Box 68, Videotape 9 Macintosh II-the solution [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ The Compensation Committee establishes performance goals each year based on revenue and operating income objectives in Apple's internal business plan.
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[40]
The PowerBook 100 (shown here), 140 and 170 introduced a line of professional laptop Macs. They pioneered notebook ergonomics by placing the keyboard behind a palm rest.
.In October 1991, the Macintosh Portable was replaced by the first three models in Apple’s enduring PowerBook range—the PowerBook 100, a miniaturized Portable; the 16 MHz 68030 PowerBook 140; and the 25 MHz 68030 PowerBook 170.^ Television -- Advertising commercials, Macintosh Television -- Advertising commercials, Macintosh Portable Advertising campaigns Box 71, Videotape 7 Breaking the silence [videotape] : AIDS awareness at Apple.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Institute for Cognitive Science (UCSD) MIS Macintosh -- Testimonials Box 78, Videotape 4 Apple product introduction, October 1991 [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Apple's target payout of 50% of base salary is significantly lower than peer companies as a group, where median target bonus payouts range from 100% to 160% of base salary.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

[41] .They were the first portable computers with the keyboard behind a palm rest, and with a built-in pointing device (a trackball) in front of the keyboard.^ The Company offers a range of personal computing products including desktop and portable personal computers, related devices and peripherals, and various third-party hardware and software products.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

[42]
.In 1992, Apple started to sell a low-end Mac, the Performa, through nontraditional dealers.^ Hambrecht & Quist -- Mac Advantage -- Apple : the Mainstreet workgroup Box 21, Videotape 5 HyperCard 1992, 1988 Feb.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ The Company sells a variety of Apple-branded and third-party Mac-compatible peripheral products directly to end-users through its retail and online stores, including printers, storage devices, computer memory, digital video and still cameras, and various other computing products and supplies.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Apple's shareholders have been generously rewarded for Apple's success, with a three-year annualized shareholder return of 101% through the end of fiscal 2007.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

.At Apple dealers, a mid-range version of the Quadra series called the Macintosh Centris was offered, only to be quickly renamed Quadra when buyers became confused by the range of Classics, LCs, IIs, Quadras, Performas, and Centrises.^ Products, new -- Introduction Apple success stories Macintosh LC Macintosh Classic Macintosh IIsi Box 73, Videotape 1 The biz: volume 1: the economics of Apple's business [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Products, new -- Introduction Macintosh Classic Macintosh LC Macintosh IIsi Executive speeches -- Puette, Bob Box 75, Videotape 8 Wave of the future (1989: Oct.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ This series includes manuals for the hardware and software for the Apple, Lisa, and Macintosh lines of computers.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

[43] Apple also unveiled the miniaturized PowerBook Duo range. .It was intended to be docked to a base station for desktop-like functionality in the workplace, and was sold until early 1997. In May 1994, Apple released the second-generation PowerBook models, the PowerBook 500 series, which introduced the novel trackpad.^ (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 500 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ PowerBooks and PowerPC. -- (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 8 Tape 121 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ The CEO has received an annual base salary of $1 since rejoining Apple in 1997.
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.Also in 1994, Apple abandoned Motorola CPUs for the RISC PowerPC architecture developed by the AIM alliance of Apple Computer, IBM, and Motorola.^ Apple/IBM alliance.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Apple Worldwide Developer's Conference), 1994 Tape 18 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Computers and education K-12 -- Education Television -- Advertising commercials Box 74, Videotape 8 Apple/Digital joint development announcement (January 15, 1988) [videotape].
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[44] .The Power Macintosh line, the first to use the new chips, proved to be highly successful, with over a million PowerPC units sold in nine months.^ Success stories -- Macintosh Business -- Management Accounting Macintosh -- Demonstrations Box 76, Videotape 4 First steps to help you make the grade [videotape] : early language.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Unit sales of iPods totaled 39.4 million in 2006, which represents an increase of 75% from the 22.5 million iPod units sold in 2005.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

[45]
.Despite these technical and commercial successes, Microsoft and Intel began to rapidly lower Apple's market share with the Windows 95 operating system and Pentium processors respectively.^ The lack of Universal applications that run on Intel-based Mac systems could have a material adverse effect on the Company's financial condition and operating results.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Sculley, John -- Apple events -- 1990 Television -- Advertising commercials Executive speeches Box 75, Videotape 1 Macintosh vs. Windows [videotape].
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^ Mr. Jobs never exercised these grants, and they were both cancelled in March 2003, when Apple awarded Mr. Jobs a grant of 5 million shares of restricted stock.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

.These significantly enhanced the multimedia capability and performance of IBM PC compatible computers, and brought Windows still closer to the Mac GUI.^ Phone is compatible with a Mac or PC and automatically syncs content from a user's iTunes library, as well as contacts, bookmarks, and email accounts.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ The Company believes that sales of its innovative and differentiated products are enhanced by knowledgeable salespersons who can convey the value of the hardware, software, and peripheral integration, demonstrate the unique digital lifestyle solutions that are available only on Mac computers, and demonstrate the compatibility of the Mac with the Windows platform and networks.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ All iPods work with the Company's iTunes® digital music management software ("iTunes software") available for both Mac and Windows-based computers.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

.In response, Apple started the Macintosh clone program, by which third-parties manufactured hardware to run Apple's System 7. This succeeded in increasing the Macintosh's market share somewhat and provided cheaper hardware for consumers, but hurt Apple financially.^ Macintosh system hardware foundation.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Macintosh systems for home and education markets.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ This subseries includes videotapes produced by third party companies that deal with Apple computer lines, conferences, seminars, and software.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

.As a result, when Steve Jobs returned to Apple in 1997, he ordered that the OS that had been previewed as version 7.7 be branded Mac OS 8 (in place of the never-to-appear Copland OS).^ Copland : essentials of the next Mac OS. -- (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 300 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Mac OS X sales decreased from 2005 since the Company had not released a new version of Mac OS X since Tiger began shipping in April 2005.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Mac OS X sales have decreased from 2005 since the Company had not released a new version of Mac OS X since Tiger began shipping in April 2005.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

.Since Apple had licensed only System 7 to third-parties, this move effectively ended the clone line.^ This subseries includes videotapes produced by third party companies that deal with Apple computer lines, conferences, seminars, and software.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ The increase in other music related products and services was due to increased sales of Apple-branded and third-party iPod accessories.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ The Company generally does not indemnify end-users of its operating system and application software against legal claims that the software infringes third-party intellectual property rights.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

.The decision caused significant financial losses for companies like Motorola, who produced the StarMax, Umax, who produced the SuperMac [46] and Power Computing Corporation, which offered several lines Mac clones, including PowerWave, PowerTower, and PowerTower Pro.^ The Company's music products and services have faced significant competition from other companies promoting their own digital music and content products and services, including those offering free peer-to-peer music and video services.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ For the years ended September 29, 2007 and September 30, 2006, the Company had a net loss of $2.6 million and a net gain of $7.4 million, respectively, included in the cumulative translation adjustment.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ The lack of Universal applications that run on Intel-based Mac systems could have a material adverse effect on the Company's financial condition and operating results.
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[47] .These companies had invested substantial resources in creating their own Mac-compatible hardware.^ The Company's retail initiative has required and will continue to require a substantial investment and commitment of resources and is subject to numerous risks and uncertainties.
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^ The Company offers a basic limited parts and labor warranty on most of its hardware products, including Mac computers, iPods and iPhones.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Because of their unique design elements, locations and size, these stores require substantially more investment than the Company's more typical retail stores.
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[48]

1998 to 2005: New beginnings

The original "Bondi Blue" iMac G3. Introduced in 1998, it led Apple's return to profitability.
.In 1998, a year after Steve Jobs had returned to the company, Apple introduced an all-in-one Macintosh called the iMac.^ The 2003 restricted stock grant required Mr. Jobs to remain employed by Apple for three more years before it vested.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ All of the Company's existing asset retirement obligations are associated with commitments to return property subject to operating leases to original condition upon lease termination.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ In four of the past eight years, Apple did not meet one or both performance goals.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

Its translucent plastic case, originally Bondi blue and later many other colors, is considered an industrial design hallmark of the late 1990s. The iMac did away with most of Apple's standard (and usually proprietary) connections, such as SCSI and ADB, in favor of two USB ports. .It also had no internal floppy disk drive and instead used compact discs for removable storage.^ Box 4, Folder 9 Mac Plus Internal Disk Drive Kit Booklet & Diskette, 1986 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

[3] .It proved to be phenomenally successful, with 800,000 units sold in 139 days,[49] making the company an annual profit of US$309 million—Apple's first profitable year since Michael Spindler took over as CEO in 1995.[50] The "blue and white" aesthetic was applied to the Power Macintosh, and then to a new product: the iBook.^ The Company's first quarter of fiscal year 2007 contained 13 weeks and the first quarter of fiscal year 2006 contained 14 weeks.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ FIN 48 is effective for fiscal years beginning after December 15, 2006 and is required to be adopted by the Company beginning in the first quarter of fiscal 2008.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ The Company's ability to compete successfully depends heavily on its ability to ensure a continuing and timely introduction of new innovative products and technologies to the marketplace.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

.Introduced in July 1999, the iBook was Apple's first consumer-level laptop computer.^ Apple Computer, Inc., 1992 July .
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^ Apple Computer, Inc., 1992 July 1 VT/1225/1992 .
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^ Apple Computer, Inc., 1983 July 14 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

More than 140,000 pre-orders were placed before it started shipping in September,[51] and by October it was as much a sales hit as the iMac.[52] .Apple continued to add new products to their lineup, such as the Power Mac G4 Cube,[53] the eMac for the education market and PowerBook G4 laptop for professionals.^ The Company's ability to compete successfully depends heavily on its ability to ensure a continuing and timely introduction of new innovative products and technologies to the marketplace.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Products, new -- Introduction--Apple IIe Products, new -- Introduction--Apple IIc Box 70, Videotape 5 Spring introduction; customer experiences [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Apple TV Macintosh IIfx A/UX 2.0 Display Cards Products, new -- Introduction Box 70, Videotape 10 Apple desktop communications: the meeting of the minds [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

The original iMac used a G3 processor, but the upgrades to G4 and then to G5 chips were accompanied by a new design, dropping the array of colors in favor of white plastic. Current iMacs use aluminum enclosures. On January 11, 2005, Apple announced the release of the Mac Mini priced at US$499,[54] the least expensive Mac to date.
Screenshot of Mac OS X Snow Leopard, released on 28 August 2009.
.Mac OS continued to evolve up to version 9.2.2, including retrofits such as the addition of a nanokernel and support for Multiprocessing Services 2.0 in Mac OS 8.6.^ In addition, the Company offers software products including Mac OS® X, the Company's proprietary operating system software for the Mac®; server software and related solutions; professional application software; and consumer, education and business oriented application software.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ The current version of .Mac provides combined iDisk and email storage of up to 10GB for individuals and 20GB for families.
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^ Mac OS X sales decreased from 2005 since the Company had not released a new version of Mac OS X since Tiger began shipping in April 2005.
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[55] Ultimately its dated architecture made replacement necessary. .As such, Apple introduced Mac OS X, a fully overhauled Unix-based successor to Mac OS 9, using Darwin, XNU, and Mach as foundations, and based on NEXTSTEP.^ Mac OS® X is built on an open-source UNIX-based foundation.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Copland : essentials of the next Mac OS. -- (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 300 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ This analysis may be based on factors such as the perceived strength of the Company and its products, the anticipated revenue that may be generated, continued acceptance by customers of Mac OS X, and the costs of developing such applications.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

.Mac OS X was not released to the public until September 2000, as the Mac OS X Public Beta, with an Aqua interface.^ Mac OS X sales decreased from 2005 since the Company had not released a new version of Mac OS X since Tiger began shipping in April 2005.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Mac OS X sales have decreased from 2005 since the Company had not released a new version of Mac OS X since Tiger began shipping in April 2005.
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^ Mac OS X Leopard is the sixth major release of Mac OS X and became available in October 2007.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

.At US$29.99, it allowed adventurous Mac users to sample Apple’s new operating system and provide feedback for the actual release.^ The lack of Universal applications that run on Intel-based Mac systems could have a material adverse effect on the Company's financial condition and operating results.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ The Company's operating system, Mac OS X, incorporates powerful graphics and audio technologies and .
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Box 7, Folder 1 Apple Pascal operating system reference manual, 1980 .
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[56] .The initial release of Mac OS X, 10.0 (nicknamed Cheetah), was released on March 24, 2001. Older Mac OS applications could still run under early Mac OS X versions, using an environment called Classic.^ Mac OS X sales have decreased from 2005 since the Company has not released a new version of Mac OS X since Tiger began shipping in April 2005.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ The lack of Universal applications that run on Intel-based Mac systems could have a material adverse effect on the Company's financial condition and operating results.
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^ Xserve is a 1U rack-mount server powered by two dual-core 64-bit Intel Xeon processors running at up to 3.0GHz and features Mac OS® X Server 10.5, which became available in October 2007.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

.Subsequent releases of Mac OS X were 10.1 "Puma" (September 25, 2001), 10.2 "Jaguar" (August 24, 2002), 10.3 "Panther" (October 24, 2003), 10.4 "Tiger" (April 29, 2005), 10.5 "Leopard" (October 26, 2007), and 10.6 "Snow Leopard" (August 28, 2009).^ Royalty expense recognized by the Company under the arrangement with Pixar from September 25, 2005 through May 5, 2006 was less than $1 million.
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^ The Macadam bankruptcy case was converted to Chapter 7 (liquidation) on April 29, 2005.
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^ No single customer or single country outside of the U.S. accounted for more than 10% of net sales in 2007, 2006, or 2005.
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[57] Leopard received certification as a Unix implementation by The Open Group.[58]

2006 onward: Intel era

.
The MacBook Pro is the first Mac notebook to use an Intel processor.
^ The increase in sales of Mac portable systems in the Americas was due to strong sales of the MacBook and MacBook Pro during 2006.
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^ In June 2007, the Company updated its MacBook Pro models to include the latest Intel Core 2 Duo processors and the Nvidia GeForce 8600M GT graphics controller.
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^ The Mac mini offers 1GB of 667MHz memory expandable to 2GB and either a 1.83GHz or 2.0GHz Intel processor.
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It was released at Macworld 2006.
.Apple discontinued the use of PowerPC microprocessors in 2006. At WWDC 2005, Steve Jobs revealed this transition and also noted that Mac OS X was in development to run both on Intel and PowerPC architecture from the very beginning.^ Copland : essentials of the next Mac OS. -- (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 300 .
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^ PowerBooks and PowerPC. -- (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 8 Tape 121 .
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^ Box 8, Folder 11 Rapid Prototyping Using Visual Programming Tools/ Kurt Schmucker.-- (Apple Research Note : RN-96-61) , n.d.
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.All new Macs now use x86 processors made by Intel, and some Macs were given new names to signify the switch.^ The new iPod nano comes in an all metal design made with anodized aluminum and polished stainless steel and has up to 24 hours of battery life.
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^ Mac OS X Leopard, which became available in October 2007, includes a new feature that enables Intel-based Mac systems to run Windows XP and Windows Vista.
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^ The Mac mini offers 1GB of 667MHz memory expandable to 2GB and either a 1.83GHz or 2.0GHz Intel processor.
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.Intel-based Macs can run pre-existing software developed for PowerPC using an emulator called Rosetta, although at noticeably slower speeds than native programs, but the Classic environment is unavailable.^ The lack of Universal applications that run on Intel-based Mac systems could have a material adverse effect on the Company's financial condition and operating results.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ The Company's transition from PowerPC to Intel microprocessors for Mac systems was completed in August 2006, and its transition for Xserve® was completed in November 2006.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ R&D expense does not include capitalized software development costs of $75 million related to the development of Mac OS X Leopard and iPhone.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

.With the release of Intel-based Mac computers, the potential to natively run Windows-based operating systems on Apple hardware without the need for emulation software such as Virtual PC was introduced.^ Tunes is available for both Mac and Windows-based computers.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ The Company believes the decline in the Company's professional-oriented desktop products was due to customers delaying purchases of such products in anticipation of the release of the Intel-based Mac Pro, which did not begin shipping until August 2006, and updated software applications capable of running on Intel-based Mac computers, and the trend toward portable computers.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ The Company believes it is unique in that it designs and develops virtually the entire solution for its personal computers, consumer electronics, and mobile communication devices, including the hardware, operating system, several software applications, and related services.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

In March 2006, a group of hackers announced that they were able to run Windows XP on an Intel-based Mac. The group has released their software as open source and has posted it for download on their website.[59] .On April 5, 2006 Apple announced the public beta availability of their own Boot Camp software which allows owners of Intel-based Macs to install Windows XP on their machines; later versions added support for Windows Vista.^ Tunes is available for both Mac and Windows-based computers.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Burst filed an answer and counterclaim on April 17, 2006 adding infringement allegations relating to U.S. Patent No. 5,995,705.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ The lack of Universal applications that run on Intel-based Mac systems could have a material adverse effect on the Company's financial condition and operating results.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

.Boot Camp became a standard feature in Mac OS X 10.5, while support for Classic was dropped from PowerPC Macs.^ Xserve is a 1U rack-mount server powered by two dual-core 64-bit Intel Xeon processors running at up to 3.0GHz and features Mac OS® X Server 10.5, which became available in October 2007.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ The Company's Mac desktop and portable systems feature Intel microprocessors, the Company's Mac OS X Version 10.5 Leopard™ ("Mac OS X Leopard") operating system that became available in October 2007 and iLife® suite of software for creation and management of digital photography, music, movies, DVDs, and website.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ This feature may deter developers from creating software applications for Mac OS X if such applications are already available for the Windows platform.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

Apple's recent industrial design has shifted to favor aluminum and glass, which is billed as environmentally friendly.[60] .The iMac and MacBook Pro lines use aluminum enclosures, and the latter is now made of a single unibody.^ Includes MacBook, iBook, MacBook Pro, and PowerBook product lines.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ In addition, every MacBook Pro features a 1-inch thin aluminum enclosure and includes AirPort Extreme® 802.11n wireless networking, Bluetooth 2.0+EDR, Gigabit .
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Includes iMac, eMac, Mac mini, Mac Pro, Power Mac, and Xserve product lines.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

[61] .Chief designer Jonathan Ive continues to guide products towards a minimalist and simple feel,[62][63] including the elimination of replaceable batteries in notebooks.^ The Company has invested and will continue to invest in programs to enhance reseller sales, including staffing selected resellers' stores with Company employees and contractors and improving product placement displays.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

[64] .Multi-touch gestures from the iPhone's interface have been applied to the Mac line in the form of touch pads on notebooks and the Magic Mouse for desktops.^ The iPod touch's user interface is based on the Multi-Touch™ display allowing users to control the device with a touchscreen.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Phone's user interface is based on the Multi-Touch™ display allowing users to control the device with a touchscreen.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

.In recent years, Apple has seen a significant boost in sales of Macs.^ The current year increase in Retail segment net sales was primarily due to stronger sales of Mac portable products, iMacs, accessories and services.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ The current year increase was primarily due to strong sales of Mac portable and desktop products, iPods, and other music related products and services.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

.Many claim that this is due, in part, to the success of the iPod, a halo effect whereby satisfied iPod owners purchase more Apple equipment.^ The increase in other music related products and services was due to increases in sales of Apple-branded and third-party iPod accessories and sales from the iTunes Store.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Apple Canada, Inc., was filed in Montreal, Quebec, Canada, on February 1, 2006, seeking authorization to institute a class action on behalf of iPod purchasers in Quebec.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ The increase in other music related products and services was due to increased sales of Apple-branded and third-party iPod accessories.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

The inclusion of the Intel chips is also a factor. .From 2001 to 2008, Mac sales increased continuously on an annual basis.^ Mac unit sales increased by 769,000 units or 17% during 2006 compared to 2005.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Sales of Mac portable products increased due to the popularity of both the MacBook and MacBook Pro.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Consistent with the Americas segment, these increases were a result of strong growth in iPod sales, other music related products and services, and Mac portable systems.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

Apple reported shipment of over 2.5 million Macs for the 2008 holiday season.[65]

Timeline of Macintosh models

Product line

Compact Consumer Professional
Desktop Mac mini
Mac mini Intel Core transparent.png
Entry-level; ships without keyboard, mouse, or monitor; uses Intel Core 2 Duo processor
iMac
Imac 16-9.png
All-in-one; available in 21.5" and 27" screen sizes; uses Intel Core 2 Duo processor, Intel Core i5, or Intel Core i7
Mac Pro
Macpro BW.png
Workstation desktop; highly customizable; uses up to two Intel Xeon Xeon 5500 "Gainestown" or Xeon 3500 "Bloomfield"quad-core processors
Portable
(MacBook)
MacBook Air
MacBook Air.png
13.3" ultraportable with aluminum casing; uses Intel Core 2 Duo processor
MacBook
MacBook white.png
13.3" laptop with white polycarbonate casing; uses Intel Core 2 Duo processor
MacBook Pro
MacBook Pros.jpg
13.3", 15.4" or 17" models with aluminum casing; uses Intel Core 2 Duo processor
Server .Mac mini
Mac mini server.png
An additional Mac mini configuration without an internal optical drive.
^ Box 4, Folder 9 Mac Plus Internal Disk Drive Kit Booklet & Diskette, 1986 .
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Ships with Mac OS X Server installed and two internal 500 GB hard drives for a total of 1 TB of capacity.
N/A Xserve
Xserve G5.png
1U rack-mount; uses dual quad-core Intel Xeon processors for up to 8 cores

Hardware and software

Hardware

The internals of the original 20-inch iMac G5.
.Apple directly sub-contracts hardware production to Asian original equipment manufacturers such as Asus, maintaining a high degree of control over the end product.^ Box 5, Folder 4 How to Develop High Potential Employees and Maintain Future Competitive Advantage / Denise Coley.-- (Apple Technical Report, no.
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.By contrast, most other companies (including Microsoft) create software that can be run on hardware produced by a variety of third-parties, like Dell, HP/Compaq, and Lenovo.^ This subseries includes videotapes produced by third party companies that deal with Apple computer lines, conferences, seminars, and software.
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Consequently, the Macintosh buyer has comparably fewer options.
The current Mac product family uses Intel x86-64 processors. Apple introduced an emulator during the transition from PowerPC chips (called Rosetta), much as it did during the transition from Motorola 68000 architecture a decade earlier. All current Mac models ship with at least 2 GB RAM as standard. .Current Mac computers use ATI Radeon or nVidia GeForce graphics cards.^ Every Mac Pro includes three full-length PCI Express expansion slots and one double-wide PCI Express graphics slot to support double-wide graphics cards.
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^ The Company is currently the only maker of hardware using the Mac OS. The Mac OS has a minority market share in the personal computer market, which is dominated by makers of computers using competing operating systems, most notably Windows.
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All current Macs (except for the MacBook Air) ship with an optical media drive that includes a dual-function DVD and CD burner, called the SuperDrive. Macs include two standard data transfer ports: USB and FireWire (except for the MacBook Air and MacBook, which do not include FireWire). USB was introduced in the 1998 iMac G3 and is ubiquitous today,[3] while FireWire is mainly reserved for high-performance devices such as hard drives or video cameras. .Starting with a new iMac G5 released in October 2005, Apple started to include built-in iSight cameras to appropriate models, and a media center interface called Front Row that can be operated by an Apple Remote or keyboard for accessing media stored on the computer.^ First introduced in January 2006, the MacBook Pro includes a 15-inch or 17-inch widescreen display, a built-in iSight® video camera, Front Row™ with the Apple Remote, and the MagSafe® magnetic power adapter.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ This subseries includes Apple-produced videotapes dealing with various Apple computer lines, conferences, seminars, internal communications.
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^ First introduced in May 2006, the MacBook includes a 13-inch widescreen display, a built-in iSight video camera and the MagSafe magnetic power adapter.
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[66]
Apple was initially reluctant to embrace mice with multiple buttons and scroll wheels. Microsoft's IntelliMouse, featuring two buttons and a scroll wheel, was introduced in 1995 to great success..December 2009" style="white-space:nowrap;">[citation needed] Macs did not natively support multiple buttons until Mac OS X arrived in 2001,[67] when Apple offered wired and Bluetooth wireless single-button mice.^ Copland : essentials of the next Mac OS. -- (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 300 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

On 2 August 2005, Apple capitulated and introduced the Mighty Mouse, which looked like a traditional one-button mouse, but actually had four buttons and a scroll ball.[68] .A Bluetooth version followed on 25 July 2006.[69] On 20 October 2009, Apple introduced the Magic Mouse which uses multi-touch gesture recognition similar to the iPhone instead of a physical scroll wheel or ball.^ Physical Description: 1 videocassette of 3 (c2) (Umatic) : sd., col. Box 20, Videotape 3 Apple shareholders meeting.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Physical Description: 1 videocassette of 1 (Mini-Umatic) : sd., col. Box 20, Videotape 6 Apple Computers compilation / Apple Computer, Australia ; produced by The Campaign Palace.
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^ Physical Description: 1 videocassette of 3 (c2) (Umatic) : sd., col. Box 20, Videotape 2 Apple shareholders meeting, 1988 Jan.
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[70]

Software

.The original Macintosh was the first successful personal computer to use a graphical user interface devoid of a command line.^ Colophon Arthur Young Macintosh -- Testimonials Apple success stories -- Sales video Box 71, Videotape 2 Apple presents the personal computer: the Macintosh [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Desktop media, use of Macintosh -- Testimonials Graphic design Box 72, Videotape 1 Del Yocam farewell [videotape].
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Box 5, Folder 2 Macintosh user's guide for desktop Macintosh computers, 1993 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

.It used a desktop metaphor, depicting real-world objects like documents and a trashcan as icons onscreen.^ Box 48, Videotape 2 Human interface and real-world uses.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

.The System software introduced in 1984 with the first Macintosh and renamed Mac OS in 1997, continued to evolve until version 9.2.2.^ Box 48, Videotape 4 New core Macintosh system software implementation.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Box 17, Folder 2 Macintosh System Software Update (Macintosh), 1988 .
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^ Box 16, Folder 19 Macintalk Version 1.0: speech synthesis tools for the Mac (Macintosh), 1984 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

.In 2001, Apple introduced Mac OS X, based on Darwin and NEXTSTEP; its new features included the Dock and the Aqua user interface.^ The iPod touch's user interface is based on the Multi-Touch™ display allowing users to control the device with a touchscreen.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ News clips featuring Apple (18:40 min.
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^ Strong sales growth was a result of the introduction of the updated iPods featuring video-playing capabilities and the new Intel-based Mac portable products that translated to a 16% increase in Mac unit sales during 2006 compared to 2005.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

.During the transition, Apple included an emulator known as Classic allowed users to run Mac OS 9 applications under Mac OS X, version 10.4 and earlier on PowerPC machines.^ Executive speeches -- Wozniak, Steve Rosebud -- Demonstrations Virtual Museum -- Demonstrations Multimedia presentations Users group Box 79, Videotape 10 The Sun is not a Mac [videotape].
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^ Box 10, Folder 3 Apple terminal : VT-100 emulator, 1980 .
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^ Copland : essentials of the next Mac OS. -- (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 300 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

The most recent version is Mac OS X v10.6 "Snow Leopard." In addition to Snow Leopard, all new Macs are bundled with assorted Apple-produced applications, including iLife, the Safari web browser and the iTunes media player.
Mac OS X enjoys a near-absence of the types of malware and spyware that affect Microsoft Windows users.[71][72][73] .Mac OS X has a smaller usage share compared to Microsoft Windows (roughly 5% and 92%, respectively),[74] but it also has secure UNIX roots.^ Mac OS® X is built on an open-source UNIX-based foundation.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ This feature may deter developers from creating software applications for Mac OS X if such applications are already available for the Windows platform.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ The Company is currently the only maker of hardware using the Mac OS. The Mac OS has a minority market share in the personal computer market, which is dominated by makers of computers using competing operating systems, most notably Windows.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

Mac OS X has a much larger marketshare than Mac OS 9, with over 35,000 known viruses and malware, ever had.[citation needed] Furthermore, the Coleco Adam had, in its time, numerous known viruses but a much smaller marketshare than Mac OS X presently enjoys.[75] .Worms as well as potential vulnerabilities were noted in February 2006, which led some industry analysts and anti-virus companies to issue warnings that Apple's Mac OS X is not immune to malware.^ The Company's operating system, Mac OS X, incorporates powerful graphics and audio technologies and .
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Copland : essentials of the next Mac OS. -- (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 300 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ The Company uses some custom components that are not common to the rest of the personal computer, consumer electronics or mobile communication industries.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

[76] As of 2009, no Mac OS X virus and only two OS X worms (requiring user action and validation to infect) has ever been detected..December 2009" style="white-space:nowrap;">[citation needed] Apple routinely issues security updates for its software.^ Box 21, Folder 11 Macintosh System software update : Apple FDHD manual, , 1988 .
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[77]
Originally, the hardware architecture was so closely tied to the Mac OS operating system that it was impossible to boot an alternative operating system. .The most common workaround, used even by Apple for A/UX, was to boot into Mac OS and then to hand over control to a program that took over the system and acted as a boot loader.^ The Company's operating system, Mac OS X, incorporates powerful graphics and audio technologies and .
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Copland : essentials of the next Mac OS. -- (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 300 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ The Company entered into a Reimbursement Agreement with its CEO, Steve Jobs, for the reimbursement of expenses incurred by Mr. Jobs in the operation of his private plane when used for Apple business.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

.This technique was no longer necessary with the introduction of Open Firmware-based PCI Macs, though it was formerly used for convenience on many Old World ROM systems due to bugs in the firmware implementation.^ The lack of Universal applications that run on Intel-based Mac systems could have a material adverse effect on the Company's financial condition and operating results.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ The increase in sales of Mac portable systems in the Americas was due to strong sales of the MacBook and MacBook Pro during 2006.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Mac OS® X is built on an open-source UNIX-based foundation.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

[citation needed] Now, Mac hardware boots directly from Open Firmware or EFI, and Macs are no longer limited to running just the Mac OS X.
.Following the release of the Intel-based Mac, third-party platform virtualization software such as Parallels Desktop, VMware Fusion, and VirtualBox began to emerge.^ The Company believes the decline in the Company's professional-oriented desktop products was due to customers delaying purchases of such products in anticipation of the release of the Intel-based Mac Pro, which did not begin shipping until August 2006, and updated software applications capable of running on Intel-based Mac computers, and the trend toward portable computers.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Mac OS X sales have decreased from 2005 since the Company has not released a new version of Mac OS X since Tiger began shipping in April 2005.
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^ The lack of Universal applications that run on Intel-based Mac systems could have a material adverse effect on the Company's financial condition and operating results.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

These programs allow users to run Microsoft Windows or previously Windows-only software on Macs at near native speed. .Apple also released Boot Camp and Mac-specific Windows drivers, which help users to install Windows XP or Vista and natively dual boot between Mac OS X and Windows.^ Copland : essentials of the next Mac OS. -- (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 300 .
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^ The Company offers its iPod® line of portable digital music players and related accessories to Mac and Windows users.
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^ In October 2007, the Company made available Safari 3, a web browser compatible with Windows XP, Windows Vista and Mac OS X. Safari 3 includes built-in Google search; SnapBack™ to instantly return to .
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.Though not condoned by Apple, it is possible to run the Linux operating system using Boot camp or other virtualization workarounds.^ Box 7, Folder 1 Apple Pascal operating system reference manual, 1980 .
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^ Box 7, Folder 2 Apple Pascal Operating System Reference Manual Addendum, n.d.
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[78][79][80]
.Because Mac OS X is a UNIX like system, borrowing heavily from FreeBSD, many applications written for Linux or BSD run on Mac OS X, often using X11.^ The Company's operating system, Mac OS X, incorporates powerful graphics and audio technologies and .
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^ In addition, the Company offers software products including Mac OS® X, the Company's proprietary operating system software for the Mac®; server software and related solutions; professional application software; and consumer, education and business oriented application software.
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^ The lack of Universal applications that run on Intel-based Mac systems could have a material adverse effect on the Company's financial condition and operating results.
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.Apple's less-common operating system means that a much smaller range of third-party software is available, but many popular applications such as Microsoft Office and Firefox are cross-platform and run natively.^ This subseries includes videotapes produced by third party companies that deal with Apple computer lines, conferences, seminars, and software.
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^ Box 7, Folder 1 Apple Pascal operating system reference manual, 1980 .
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^ Box 7, Folder 2 Apple Pascal Operating System Reference Manual Addendum, n.d.
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Advertising

Macintosh advertisements have usually attacked the established market leader, directly or indirectly. They tend to portray the Mac as an alternative to overly complex or unreliable PCs. .Apple hyped the introduction of the original Mac with the now-famous 1984 commercial, which aired during the Super Bowl.^ Physical Description: 1 videocassette of 1 (VHS) : sd., col. Box 12, Videotape 5 Presentation of PR of Apple's strategy for the Macintosh introduction, 1984 63 .
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^ Television -- Advertising commercials, Apple IIc Television -- Advertising commercials, Apple II Television -- Advertising commercials -- 1984 Box 82, Videotape 4 Creating the PowerBooks [videotape] : behind the scenes.
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It was supplemented by a number of printed pamphlets and other TV ads demonstrating the new interface and emphasizing the mouse. Many more brochures for new models like the Macintosh Plus and the Performa followed. .In the 1990s, Apple started the “What's on your PowerBook?” campaign, with print ads and television commercials featuring celebrities describing how the PowerBook helps them in their businesses and everyday lives.^ Also includes copies of many of Apple Computer television commercials.
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^ Module 1 : how to talk to your Apple, 1982 .
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^ Computers and education K-12 -- Education Television -- Advertising commercials Box 74, Videotape 8 Apple/Digital joint development announcement (January 15, 1988) [videotape].
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.In 1995, Apple responded to the introduction of Windows 95 with several print ads and a television commercial demonstrating its disadvantages and lack of innovation.^ Also includes copies of many of Apple Computer television commercials.
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^ Apple events -- 1992 Television -- Advertising commercials Executive speeches Comdex Products, new -- Introduction Box 77, Videotape 2 Desktop presentations [videotape] : putting it all together.
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^ Computers and education K-12 -- Education Television -- Advertising commercials Box 74, Videotape 8 Apple/Digital joint development announcement (January 15, 1988) [videotape].
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In 1997 the Think Different campaign introduced Apple’s new slogan, and in 2002 the Switch campaign followed. .The most recent advertising strategy by Apple is the Get a Mac campaign, with North American, UK and Japanese variants.^ Mr. Cook also spent 12 years with IBM, most recently as Director of North American Fulfillment.
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^ Television -- Advertising commercials, Macintosh Television -- Advertising commercials, Macintosh Portable Advertising campaigns Box 71, Videotape 7 Breaking the silence [videotape] : AIDS awareness at Apple.
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^ Television -- Advertising commercials, Macintosh Television -- Apple II Advertising campaigns Box 71, Videotape 6 Apple Computer anthology of six videos [videotape].
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[81][82]
.Today, Apple introduces new products at “special events” at the Apple Town Hall auditorium, and keynotes at the Apple Worldwide Developers Conference, and (formerly) trade shows like the Apple Expo and the MacWorld Expo.^ Apple Worldwide Developer's Conference), 1994 Tape 18 .
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^ Apple Worldwide Developer's Conference), 1990 90WWDC-106 .
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^ Apple Worldwide Developer's Conference), 1994 Tape 56 .
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.The events typically draw a large gathering of media representatives and spectators, and are preceded by speculation about possible new products.^ Products, new -- Promotion PowerBook Box 82, Videotape 5 Double play [videotape] : an introduction to Macintosh basse media integration.
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.In the past, special events have been used to unveil its desktop and notebook computers such as the iMac and MacBook, and other consumer electronic devices like the iPod, Apple TV, and iPhone, as well as provide updates on sales and market share statistics.^ This subseries includes videotapes produced by Apple TV, Apple Computer's center responsible for internal video communications.
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^ Apple TV Macintosh IIfx A/UX 2.0 Display Cards Products, new -- Introduction Box 70, Videotape 10 Apple desktop communications: the meeting of the minds [videotape].
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^ Apple TV Education -- Technological innovations Products, established -- New uses Literacy programs Computers and literacy Box 78, Videotape 1 Macintosh business solutions [videotape] : dare to compare.
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Apple has begun to focus its advertising on its retail stores instead of these trade shows; the last MacWorld keynote was in 2009.[83]

Market share and user demographics

.Since the introduction of the Macintosh, Apple has struggled to gain a significant share of the personal computer market.^ Box 18, Folder 5 Macintosh : 120 idee oer il nuovo computer Apple / Gaetano Marano.
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^ Apple TV Macintosh IIfx A/UX 2.0 Display Cards Products, new -- Introduction Box 70, Videotape 10 Apple desktop communications: the meeting of the minds [videotape].
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^ Products, new -- Introduction Apple success stories Macintosh LC Macintosh Classic Macintosh IIsi Box 73, Videotape 1 The biz: volume 1: the economics of Apple's business [videotape].
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.At first, the Macintosh 128K suffered from a dearth of available software compared to IBM's PC, resulting in disappointing sales in 1984 and 1985. It took 74 days for 50,000 units to sell.^ Double Play -- Software Software -- Demonstrations Media integration -- Workstation Box 82, Videotape 6 1944 (1985: Annual sales conf.
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[84]
.Three ways of measuring market share are: i) by browser hits, ii) by sales, and iii) by installed base.^ One of the goals of the retail initiative is to expand the Company's installed base through sales to customers who currently do not already own the Company's products.
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^ In the market for personal computers and peripherals, the Company faces a significant number of competitors, many of which have broader product lines and larger installed customer bases.
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.If using the browser metric, Mac market share has increased substantially in 2007.[85] However, results for market share measured as a percentage of current sales provides different results than when market share is measured by installed base.^ In addition, Europe also reported increased sales in APP related to the increase in Mac unit sales.
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^ Management believes aligning measurements for the performance of the Retail segment with those used for the Company's other operating segments will provide greater comparability with the rest of the Company's segments and allow for more meaningful assessment of the Retail segment's operating results.
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^ Mac net sales increased $1.1 billion or 18% during 2006 compared to 2005.
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.By 1997, there were more than 20 million Mac users, compared to an installed base of around 340 million Windows PCs.^ The Company offers its iPod® line of portable digital music players and related accessories to Mac and Windows users.
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^ The current AirPort Extreme Base Station works with both Mac and Windows computers, includes multiple Gigabit Ethernet ports and supports USB printer sharing to allow multiple users to wirelessly share USB printers connected directly to the base station.
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^ Mac net sales increased $3 billion or 40% during 2007 compared to 2006, while Mac unit sales increased by 1.75 million units or 33%.
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[86][87] .Statistics from late 2003 indicate that Apple had 2.06 percent of the desktop share in the United States, which had increased to 2.88 percent by Q4 2004.[88] As of October 2006, research firms IDC and Gartner reported that Apple's market share in the U.S. had increased to about 6 percent.^ Mac unit sales increased by 769,000 units or 17% during 2006 compared to 2005.
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^ On October 1, 2003, Macadam was deauthorized as an Apple reseller.
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^ Mac net sales increased $3 billion or 40% during 2007 compared to 2006, while Mac unit sales increased by 1.75 million units or 33%.
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[89] .Figures from December 2006, showing a market share around 6 percent (IDC) and 6.1 percent (Gartner) are based on a more than 30 percent increase in unit sale from 2005 to 2006. The installed base of Mac computers is hard to determine, with numbers ranging from 5 percent (estimated in 2009)[90] to 16 percent (estimated in 2005).^ Europe Mac unit sales .
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^ Mac unit sales increased by 769,000 units or 17% during 2006 compared to 2005.
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^ Other Segments Mac unit sales (b) .
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[91] Mac OS X’s share of the OS market increased from 7.31% in December 2007 to 9.63% in December 2008, which is a 32% increase in market share during 2008, compared to a 22% increase during 2007.
Whether the size of the Mac’s market share and installed base is actually relevant, and to whom, is a hotly debated issue. Industry pundits have often called attention to the Mac’s relatively small market share to predict Apple's impending doom, particularly in the early and mid 1990s when the company’s future seemed bleakest. Others argue that market share is the wrong way to judge the Mac’s success. .Apple has positioned the Mac as a higher-end personal computer, and so it may be misleading to compare it to a low-budget PC.[92] Because the overall market for personal computers has grown rapidly, the Mac’s increasing sales numbers are effectively swallowed by the industry’s numbers as a whole.^ Apple Computer, Inc., 1991 May .
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^ Apple Computer, Inc., 1992 May .
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^ Apple Computer, Inc., 1990 May .
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.Apple’s small market share, then, gives the false impression that fewer people are using Macs than did (for example) ten years ago.^ In four of the past eight years, Apple did not meet one or both performance goals.
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^ Ten year retrospective Apple World -- Presentation Box 65, Videotape 4 Keeper of the culture [videotape].
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^ An RSU award gives the named executive officer the right to receive, at no cost, a specified number of shares of Apple common stock when the award vests, typically at intervals of two to four years.
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[93] Others try to de-emphasize market share, citing that it's rarely brought up in other industries.[94] .Regardless of the Mac’s market share, Apple has remained profitable since Steve Jobs’ return and the company’s subsequent reorganization.^ After a portion of these shares was withheld for the payment of taxes, Mr. Jobs received the remaining 5,426,447 shares.
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^ Instead, Dr. Schmidt purchased 10,000 shares of the Company's common stock on the open market.
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^ The Company entered into a Reimbursement Agreement with its CEO, Steve Jobs, for the reimbursement of expenses incurred by Mr. Jobs in the operation of his private plane when used for Apple business.
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[95] Notably, a report published in the first quarter of 2008 found that Apple had a 14% market share in the personal computer market in the US, including 66% of all computers over $1,000.[96]
.Market research indicates that Apple draws its customer base from a higher-income demographic than the mainstream personal computer market.^ The Compensation Committee establishes performance goals each year based on revenue and operating income objectives in Apple's internal business plan.
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^ In addition, unless otherwise indicated, all persons named below can be reached at Apple Inc., 1 Infinite Loop, Cupertino, California 95014.
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^ The 33% Mac unit sales growth rate is significantly greater than the estimated growth rate of the overall personal computer industry during that timeframe.
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[97]

See also

Notes

References

Footnotes

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  2. ^ Polsson, Ken (2009-07-29). "Chronology of Apple Computer Personal Computers". http://www.islandnet.com/~kpolsson/applehis/appl1984.htm. Retrieved 2009-08-27.  See May 3, 1984.
  3. ^ a b c Edwards, Benj (2008-08-15). "Eight ways the iMac changed computing". Macworld. http://www.macworld.com/article/135017/2008/08/imacanniversary.html. Retrieved 2009-08-27. 
  4. ^ Jef Raskin (1996). "Recollections of the Macintosh project". Articles from Jef Raskin about the history of the Macintosh.. http://mxmora.best.vwh.net/JefRaskin.html. Retrieved 2008-11-27. 
  5. ^ Hertzfeld, Andy. "Five different Macintoshes". Folklore.org. http://www.folklore.org/StoryView.py?story=Five_Different_Macs.txt. Retrieved 2006-04-24. 
  6. ^ Hertzfeld, Andy. "The father of the Macintosh". Folklore.org. http://www.folklore.org/StoryView.py?project=Macintosh&story=The_Father_of_The_Macintosh.txt&showcomments=1#comments. Retrieved 2006-04-24. 
  7. ^ Horn, Bruce. "On Xerox, Apple and Progress". Folklore.org. http://www.folklore.org/StoryView.py?project=Macintosh&story=On_Xerox,_Apple_and_Progress.txt. Retrieved 2007-02-03. 
  8. ^ Tracy, Ed. "History of computer design: Snow White". Landsnail.com. http://www.landsnail.com/apple/local/design/design2.html. Retrieved 2006-04-24. 
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  11. ^ Apple's '1984' Super Bowl commercial still stands as watershed event
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  14. ^ 1983 Apple Keynote-The "1984" Ad Introduction
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  24. ^ "Macintosh SE: Technical Specifications". Apple Inc.. 2002-03-14. http://docs.info.apple.com/article.html?artnum=112167. Retrieved 2007-12-23. 
  25. ^ Mac SE at LowEndMac
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  28. ^ Free Software Foundation (1995-01). "End of Apple Boycott". GNU's Bulletin 1 (18). http://www.gnu.org/bulletins/bull18.html#SEC13. Retrieved 2006-04-25. 
  29. ^ Knight, Dan (2001-01). "32-bit Addressing on Older Macs". Low End Mac. http://lowendmac.com/trouble/32bit.shtml. Retrieved 2007-12-24. 
  30. ^ "Macintosh Portable: Technical Specifications". Apple Inc.. 2002-03-14. http://docs.info.apple.com/article.html?artnum=112174. Retrieved 2007-12-24. 
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  32. ^ a b Fisher, Lawrence M. (1990-10-15). Less-Costly Apple Line To Be Presented Today. The New York Times. Retrieved on January 16, 2008.
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  35. ^ Fisher, Lawrence M. (1991-01-18). "I.B.M. Surprises Wall Street With Strong Quarterly Net; Apple Posts 20.6% Rise". The New York Times. Retrieved on 2008-01-16.
  36. ^ "Macintosh Quadra 700: Technical Specifications". Apple Inc.. 2007-06-13. http://docs.info.apple.com/article.html?artnum=112180. Retrieved 2007-12-26. 
  37. ^ Apple Inc. (2007-06-13). "Macintosh Quadra 900: Technical Specifications". http://docs.info.apple.com/article.html?artnum=112181. Retrieved 2007-12-26. 
  38. ^ "Macintosh Classic II: Technical Specifications". Apple Inc.. 2007-06-13. http://docs.info.apple.com/article.html?artnum=112179. Retrieved 2007-12-26. 
  39. ^ "Macintosh LC II: Technical Specifications". Apple Inc.. 2007-06-13. http://docs.info.apple.com/article.html?artnum=112185. Retrieved 2007-12-26. 
  40. ^ Kunkel, Paul (October 1, 1997). AppleDesign: The work of the Apple Industrial Design Group. Rick English (photographs). New York City: Graphis Inc.. ISBN 1888001259. 
  41. ^ Polsson, Ken. "Chronology of Apple Computer Personal Computers". http://www.islandnet.com/~kpolsson/applehis/appl1990.htm. Retrieved 2007-11-18. 
  42. ^ Jade, Kasper (2007-02-16). "Apple to re-enter the sub-notebook market". AppleInsider. http://www.appleinsider.com/articles/07/02/16/apple_to_re_enter_the_sub_notebook_market.html. Retrieved 2007-12-24. 
  43. ^ Apple Computer (1995-06-19). "Macintosh Centris, Quadra 660AV: Description (Discontinued)". http://docs.info.apple.com/article.html?artnum=12707&coll=ap. Retrieved 2007-12-24. 
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  54. ^ Markoff, John; Hansell, Saul (2005-01-12). "Apple Changes Course With Low-Priced Mac." New York Times. Retrieved on 2006-01-16.
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  56. ^ Biersdorfer, J.D. (2000-09-14). "Apple Breaks The Mold." New York Times'.' Retrieved on 2008-01-16.
  57. ^ "Apple Unveils Mac OS X Snow Leopard". Apple. 2009-06-08. http://www.apple.com/pr/library/2009/06/08macosx.html. Retrieved 2009-06-12. 
  58. ^ "Mac OS X Leopard Achieves UNIX 03 Product Standard Certification". The Open Group. 2007-11-19. http://www.opengroup.org/comm/press/19-2-nov07.htm. Retrieved 2009-06-05. 
  59. ^ "Hackers get Windows XP to run on a Mac". MSNBC (AP). 2006-03-17. http://www.msnbc.msn.com/id/11885495/. Retrieved 2006-04-24. 
  60. ^ "The story behind Apple's environmental footprint.". Apple. http://www.apple.com/environment/complete-lifecycle/#recycling. Retrieved 2009-12-23. 
  61. ^ "New MacBook Family Redefines Notebook Design". Apple. 2008-10-14. http://www.apple.com/pr/library/2008/10/14macbook.html. Retrieved 2009-12-23. 
  62. ^ Kahney, Leander (2003-06-25). "Design According to Ive". Wired. http://www.wired.com/culture/design/news/2003/06/59381?currentPage=all. Retrieved 2009-12-23. 
  63. ^ Nosowitz, Dan (2009-11-07). "Watch Jonathan Ive's Segment in Objectified". Gizmodo. http://gizmodo.com/5399420/watch-jonathan-ives-segment-in-objectified. Retrieved 2009-12-23. 
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  65. ^ "Apple Reports First Quarter Results". Apple. 2009-01-21. http://www.apple.com/pr/library/2009/01/21results.html. 
  66. ^ "Apple Introduces the New iMac G5". Apple Inc.. 2005-10-12. http://www.apple.com/pr/library/2005/oct/12imac.html. Retrieved 2006-07-12. 
  67. ^ "Eek! A Two-Button Mac Mouse?". Wired. 2000-10-30. http://www.wired.com/science/discoveries/news/2000/10/39773. Retrieved 2009-12-23. 
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External links


Wiktionary

Up to date as of January 15, 2010

Definition from Wiktionary, a free dictionary

See also McIntosh, and macintosh

Contents

English

Proper noun

Singular
Macintosh
Macintosh (plural Macintoshes)
  1. A Scottish surname.

Alternative spellings

Proper noun

Wikipedia-logo.png
Wikipedia has an article on:
Singular
Macintosh
Macintosh (plural Macintoshes)
  1. (computing) A brand of personal computer manufactured by Apple Inc.

Usage notes

.Macintosh is a registered trademark of Apple Inc.^ In addition, the Company has registered, and/or has applied to register, trademarks and service marks in the U.S. and a number of foreign countries for "Apple," the Apple logo, "Macintosh," "Mac," "iPod," "iTunes," "iTunes Store," "iPhone," and numerous other trademarks and service marks.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

(see [1]) and so should always be spelled with an initial capital.

Derived terms

Related terms


Strategy wiki

Up to date as of January 23, 2010
(Redirected to Category:Mac OS article)

From StrategyWiki, the free strategy guide and walkthrough wiki

Mac OS
The console image for Mac OS.
Manufacturer Apple
Active 1984—present
Total Games unknown (281 present)
← (none) (none) →
Popular guides
  1. Dominions 3: The Awakening
  2. Command & Conquer: Generals - Zero Hour
  3. Battlestations: Midway
  4. Halo: Combat Evolved
  5. Call of Duty 4: Modern Warfare
  6. StarCraft
  7. Rise of Nations
  8. America's Army
  9. Warcraft III: Reign of Chaos
  10. EverQuest
For Mac hardware, see Category:Mac.
.Mac OS is the proprietary operating system designed by Apple for their Mac computer systems.^ The lack of Universal applications that run on Intel-based Mac systems could have a material adverse effect on the Company's financial condition and operating results.
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^ The Company's operating system, Mac OS X, incorporates powerful graphics and audio technologies and .
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^ The Mac Pro desktop computer is targeted at business and professional users and is designed to meet the performance, expansion, and networking needs of the most demanding Mac user.
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It was also used in the short-lived Apple Pippin. .Its tenth iteration, OS X, has helped the Mac increase in popularity.^ Sales of Mac portable products increased due to the popularity of both the MacBook and MacBook Pro.
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^ Sales of Mac portable products increased due to the popularity of the MacBook, introduced in May 2006 and updated in May 2007, as well as the MacBook Pro, introduced in January 2006 and updated in June 2007.
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^ These increases were partially offset by a decrease in desktop and Mac OS X net sales .
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.Due to Microsoft's dominance of the home computing market very few commercial games are released for Mac OS. In the early days of Mac OS some games were exclusive (such as Myst and Marathon), but most of these were later ported to Windows due to its large and eager player base.^ This analysis may be based on factors such as the perceived strength of the Company and its products, the anticipated revenue that may be generated, continued acceptance by customers of Mac OS X, and the costs of developing such applications.
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^ Mac OS X sales have decreased from 2005 since the Company has not released a new version of Mac OS X since Tiger began shipping in April 2005.
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^ Multiple snipe locations, a variety of attack points for the bases, and some cool crisp snow make this a fun one for game parties.
  • Halo: Combat EvolvedWalkthrough (Xbox) - IGNFAQs 20 September 2009 3:30 UTC faqs.ign.com [Source type: General]

.Some developers still actively support Mac OS alongside Windows (such as BioWare and Epic Games); Mac ports of Windows games are often handled by a different developer, and tend to be released much later (sometimes as much as six months after the original Windows release).^ Copland : essentials of the next Mac OS. -- (Apple Worldwide Developers Conference, May 8-12, 1995), 1995 May 10 Tape 300 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ The current AirPort Extreme Base Station works with both Mac and Windows computers, includes multiple Gigabit Ethernet ports and supports USB printer sharing to allow multiple users to wirelessly share USB printers connected directly to the base station.
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^ Mac OS X sales decreased from 2005 since the Company had not released a new version of Mac OS X since Tiger began shipping in April 2005.
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.In addition to official releases many Windows games can be played under OS X using Darwine or CrossOver Games; Intel-based Macs can also use programs such as Apple's Boot Camp to run Windows on a Mac and gain access to all of its games and applications.^ This analysis may be based on factors such as the perceived strength of the Company and its products, the anticipated revenue that may be generated, continued acceptance by customers of Mac OS X, and the costs of developing such applications.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ The lack of Universal applications that run on Intel-based Mac systems could have a material adverse effect on the Company's financial condition and operating results.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Xserve is a 1U rack-mount server powered by two dual-core 64-bit Intel Xeon processors running at up to 3.0GHz and features Mac OS® X Server 10.5, which became available in October 2007.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]


(previous 200) (next 200)

Pages in category "Mac OS"

The following 200 pages are in this category, out of 281 total.

A

B

C

D

D cont.

E

F

G

  • Gato
  • Gish
  • Guitar Hero III: Legends of Rock
  • Guitar Hero: Aerosmith

H

I

J

K

  • King's Quest V: Absence Makes the Heart Go Yonder!
  • King's Quest VI: Heir Today, Gone Tomorrow
  • King's Quest: Quest for the Crown

L

M

M cont.

  • Max Payne
  • MechWarrior 2: 31st Century Combat
  • MechWarrior 2: Ghost Bear's Legacy
  • MechWarrior 3
  • Medal of Honor: Allied Assault
  • Might and Magic II: Gates to Another World
  • Monkey Island 2: LeChuck's Revenge
  • The Movies
  • Multiwinia
  • Myst
  • Myst V: End of Ages
  • Myth II: Soulblighter

N

O

  • On the Rain-Slick Precipice of Darkness: Episode One
  • On the Rain-Slick Precipice of Darkness: Episode Two
  • Oni
  • The Oregon Trail

P

Q

R

S

(previous 200) (next 200)

Gaming

Up to date as of February 01, 2010
(Redirected to Apple Macintosh article)

From Wikia Gaming, your source for walkthroughs, games, guides, and more!

iMac different colors

Technical specifications

See also: History of Apple Macintosh
.The Apple Macintosh is both a hardware and software platform.^ Creative professionals constitute one of the Company's most important markets for both hardware and software products.
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^ This series includes manuals for the hardware and software for the Apple, Lisa, and Macintosh lines of computers.
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

^ Box 21, Folder 11 Macintosh System software update : Apple FDHD manual, , 1988 .
  • Guide to the Apple Computer, Inc. Records, 1977-1998 19 January 2010 8:47 UTC www.oac.cdlib.org [Source type: Academic]

The Macintosh can be a home computer, workstation, or server. When you buy a Macintosh computer, you will find that it has a Mac OS installation. You can install other operating systems on a Mac, but this page is about Mac OS.
."New World" Macs (iMac and later) have an ATI or nVidia graphics card; Mac OS will accelerate the 3D graphics for OpenGL games.^ The Company's operating system, Mac OS X, incorporates powerful graphics and audio technologies and .
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Mac OS X sales decreased from 2005 since the Company had not released a new version of Mac OS X since Tiger began shipping in April 2005.
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^ Every Mac Pro includes three full-length PCI Express expansion slots and one double-wide PCI Express graphics slot to support double-wide graphics cards.
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Today, most Macintoshes run Mac OS X. This can run newer Macintosh games. .Older Macintosh games run through the Classic emulator.^ You can either stay back and fight and have a nice little game with some elites, or you can just run totally through and fight the elites in a much more manageable situation.
  • Halo: Combat EvolvedWalkthrough (Xbox) - IGNFAQs 20 September 2009 3:30 UTC faqs.ign.com [Source type: General]

.Some games refuse to work with Classic, in which case one must reboot to Mac OS 9 or find a Mac OS X version.^ Mac OS X sales decreased from 2005 since the Company had not released a new version of Mac OS X since Tiger began shipping in April 2005.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Mac OS X sales have decreased from 2005 since the Company had not released a new version of Mac OS X since Tiger began shipping in April 2005.
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^ In 2007, the Company determined that both Mac OS X Version 10.5 Leopard ("Mac OS X Leopard") and iPhone achieved technological feasibility.
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Game list

Unix games also run on Mac OS X. The above list only contains games with Mac OS X ports or packages, and never games that are only fink packages or require X11.
Smallwikipedialogo.png This page uses content from Wikipedia. The original article was at Apple Macintosh. The list of authors can be seen in the page history. .As with Wikia Gaming, the text of Wikipedia is available under the Creative Commons Attribution-Share Alike 3.0 (unported) license.^ Common stock issued under stock plans, net of shares withheld for employee taxes .
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]

^ Shares of RSUs granted after April 2005 have been deducted from the shares available for grant under the Company's stock option plans utilizing a factor of two times the number of RSUs granted.
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^ Basic earnings per common share is computed by dividing income available to common shareholders by the weighted-average number of shares of common stock outstanding during the period.
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.The content might also be available under the terms of the GNU Free Documentation License.^ The Company relies on third-party digital content, which may not be available to the Company on commercially reasonable terms or at all.
  • APPLE INC (Form: 10-K, Received: 11/15/2007 16:50:11) 2 February 2010 13:39 UTC secfilings.nasdaq.com [Source type: FILTERED WITH BAYES]


This article uses material from the "Apple Macintosh" article on the Gaming wiki at Wikia and is licensed under the Creative Commons Attribution-Share Alike License.

Simple English

Macintosh can be:

  • Apple Macintosh (computer)
  • Charles Macintosh (Scottish inventor)
  • Charles Rennie Mackintosh (Scottish architect and designer)
  • Mackintosh, raincoat
  • McIntosh, type of apple
  • Donald McIntosh, Canadian-born officer in Custer's 7th Cavalry, killed at Little Big Horn
  • McIntosh, Alabama
  • The Scottish Clan MacKintosh
  • McIntosh Laboratory, hi-fi manufacturer
  • Winston Hubert McIntosh, better known as Peter Tosh


Citable sentences

Up to date as of December 14, 2010

Here are sentences from other pages on Macintosh, which are similar to those in the above article.








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