The Magic Bullet is a compact blender manufactured by Homeland Housewares. It is widely marketed through television commercials and infomercials and sold in retail stores under the "As seen on TV" banner. A crippleware retail version not under this banner called the "Magic Bullet Single Shot+" is also available.
The Magic Bullet is a personal blender that is designed to be used as a space saving replacement for other appliances such as a blender, food processor, and electric juicer. The entire Magic Bullet system consists of an electric blender base with a number of attachments. Some of the attachments are included with the product, and they are:
Other add-ons can be purchased separately. These consist of:
The appliance is used by attaching a blade attachment to the desired cup and fitting the assembly upside down on top of the base. The base contains the motor that turns the blade, which is inside the cup. When one applies pressure to the top of the unit, the blade spins. If one turns the cup to lock into the base, it will continue to spin until it is disengaged.
The design for the Magic Bullet and its attachments is registered with the United States Patent Office to Mr. Lenny Sands.
The name of the Magic Bullet is derived from the curved shape of the blending cups.
Homeland Housewares has introduced addons and different versions of the Magic Bullet including the Bullet2Go (with various accessories), the Bullet Express, and a “Fat Burning Boost” supplement to be used in conjunction with the Magic Bullet.
Homeland Housewares, LLC is also a member of eBay’s Verified Rights Owner program and has also created a “Consumer Counterfeit Watch” web page in order to help educate consumers regarding these issues.