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Mahindra & Mahindra Limited
Type Public Company
Founded 1945
Headquarters Mumbai, India
Key people Keshub Mahindra (Chairman), Anand Mahindra (Vice-Chairman & Managing Director)
Industry Automotive
Farm Equipment
Revenue US$ 10 billion (2009 H1).[1]
Employees 16,000 plus[1]

Mahindra & Mahindra Limited is part of the Mahindra Group, an automotive, farm equipment, financial services, trade and logistics, automotive components, after-market, IT and infrastructure conglomerate[2] The company was set up in 1945 in Ludhiana as Mahindra & Mohammed.[3][4] Later, after the partition of India, Ghulam Muhammad returned to Pakistan and became that nation's first finance minister. Hence, the name was changed from Mahindra & Mohammed to Mahindra & Mahindra in 1948.[5]

Initially set up to manufacture general-purpose utility vehicles, Mahindra & Mahindra (M&M) was first known for assembly under licence of the iconic Willys Jeep in India. The company later branched out into manufacture of light commercial vehicles (LCVs) and agricultural tractors, rapidly growing from being a manufacturer of army vehicles and tractors to an automobile major with a growing global market. At present, M&M is the leader in the utility vehicle (UV) segment in India with its flagship UV, the Scorpio (known as the Mahindra Goa in Italy).[6]

M&M is India's largest SUV maker.[7]



Mahindra Scorpio Second Generation
Mahindra Scorpio First Generation
Mahindra Scorpio Pick Up
Mahindra Jeep CJ 340
Mahindra AXE
Mahindra Pick Up (old version)

Mahindra & Mahindra grew from being a maker of army vehicles to a major automobile and tractor manufacturer. It has acquired plants in China[8] and the United Kingdom,[9] and has three assembly plants in the USA. M&M has partnerships with international companies like Renault SA, France[10] and International Truck and Engine Corporation, USA.

M&M has a global presence[11] and its products are exported to several countries.[12] Its global subsidiaries include Mahindra Europe Srl. based in Italy,[13] Mahindra USA Inc., Mahindra South Africa[14] and Mahindra (China) Tractor Co. Ltd.

M&M is one of the leading tractor brands in the world. It is also the largest manufacturer of tractors in India [15] with sustained market leadership of over 25 years. It designs, develops, manufactures and markets tractors as well as farm implements. Mahindra Tractors(China) Co. Ltd. manufactures tractors for the growing Chinese market and is a hub for tractor exports to the USA and other nations. M&M has a 100% subsidiary, Mahindra USA, which assembles products for the American market.

M&M made its entry into the passenger car segment with the Logan in April 2007 under the Mahindra Renault joint venture.[16] M&M will make its maiden entry into the heavy trucks segment with Mahindra Navistar, the joint venture with International Truck, USA.[17]

M&M's automotive division makes a wide range of vehicles including MUVs, LCVs and three wheelers. It offers over 20 models including new generation multi-utility vehicles like the Scorpio and the Bolero.

At the 2008 Delhi Auto Show, Mahindra executives said the company is pursuing an aggressive product expansion program that would see the launch of several new platforms and vehicles over the next three years, including an entry-level SUV designed to seat five passengers and powered by a small turbodiesel engine.[18] True to their word, Mahindra & Mahindra launched the Mahindra Xylo in January 2009, and as of June 2009, the Xylo has sold over 15000 models.[19]

Also in early 2008, Mahindra commenced its first overseas CKD operations with the launch of the Mahindra Scorpio in Egypt,[20] in partnership with the Bavarian Auto Group. This was soon followed by assembly facilities in Brazil. Vehicles assembled at the plant in Bramont, Manaus, include Scorpio Pik Ups in single and double cab pick-up body styles as well as SUVs.[21]

The US based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its 'Global 200: The World's Best Corporate Reputations' list.[22]

Mahindra is currently preparing to sell the diesel SUVs and pickup trucks starting in February 2010 in North America[23], through an independent distributor, Global Vehicles USA, based in Alpharetta, Georgia.[24] Mahindrahas announced it will import pickup trucks from India in knockdown kit (CKD) form to circumvent the Chicken tax.[25] CKDs are complete vehicles that will be assembled in the U.S. from kits of parts shipped in crates.[25]


  1. Bombay Chamber Good Corporate Citizen Award for 2006-07 [26]
  2. Businessworld FICCI-SEDF Corporate Social Responsibility Award – 2007
  3. Deming Prize [27]
  4. Japan Quality Medal in 2007[28]


Mahindra Group


Core Business Activities

Community Initiatives


  1. ^ a b Annual Report, Mahindra
  2. ^ Mahindra company profile, on Yahoo Business
  3. ^ "Milestones to success". Mahindra. Retrieved 2007-04-16. 
  4. ^ Mahindra and Mahindra:Tribune News Service
  5. ^ ICMR India on M&M.
  6. ^ [1], Economic Times Report.
  7. ^ BNET on M&M, additional text.
  8. ^ Mahindra in China,.
  9. ^ Mahindra buys UK company.
  10. ^ Mahindra-Renault Launch the Logan,.
  11. ^ M&M in Ghana,.
  12. ^ Mahindra exports to South East Asia, .
  13. ^ Mahindra Acquires Italian Auto Design Firm.
  14. ^ Mahindra Scorpio in SA, .
  15. ^ The Equity Profile of Keshub Mahindra, additional text.
  16. ^ Mahindra-Renault Launch Logan, additional text.
  17. ^ The Hindu on Mahindra International,.
  18. ^ Mahindra Looking for Expansion,.
  19. ^ "M&M net soars 152% as Xylo picks up speed". 2009-07-31. Retrieved 2009-09-11. 
  20. ^ M&M in Egypt, .
  21. ^ in Brazil, Egypt,.
  22. ^ International Business Times on Indian Companies in Reputation Institutes Rankings, additional text.
  23. ^ "2009 Was a Clunker. Time to Cash It In.". The New York Times. 24 December 2009. 
  24. ^ "Mahindra Heading Stateside in 2009?". The Auto Writer. Retrieved 2008-06-14. 
  25. ^ a b "Mahindra Planning Kit Assembly of Diesel Pickups To Avoid Chicken Tax". Motor Trend, Benson Kong, June 1, 2009. 
  26. ^, additional text.
  27. ^ Hindu Business Line ,.
  28. ^ The Machinist on M&M winning the Japan Quality Medal, additional text.
  29. ^ India PR wire (April 2, 2007). "Mahindra Renault Launches Logan". Press release. Retrieved 2007-04-16. 
  30. ^ PressPortal (December 2, 2008). "2009 Mahindra Cab Chassis Variant Launches - (Australia)". Press release. Retrieved 2008-12-02. 


External links


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