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Marine Drive, Kochi: Wikis


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Marine Drive
The view from the southern end of the Musical Walkway adjoining the Fishing net Bridge.
Length: unknown
Notable landmarks: Rainbow bridge, Chinese fishing net bridge
Governing authority Greater Cochin Development Authority

Marine Drive is a picturesque promenade in Kochi, Kerala, India. It is built facing the backwaters, and is a popular hangout for the local populace. Ironic to its name, no vehicles are allowed on the walkway. Marine Drive is also an economically thriving part of the city of Kochi. With several shopping malls it is as an important centre of shopping activity in Kochi. Major fast food joints, including Marrybrown, DiMark, Barista, Coffee Bar are present along the walkway. The view of the setting and rising sun over the sea mouth, and the gentle breeze from the Vembanad Lake has made Marine Drive an important tourist destination in Kochi.Hundreds of people (both natives, and tourists) throng the walkway during the evenings. The walkway starts from the High Court Junction and continues until the Rajendra Maidan. There are also several boat jetties along the walkway.

The walkway has two contemporarily constructed bridges, the Rainbow bridge and the Chinese Fishing Net Bridge.

Places Lining the Marine Drive

The Marine Drive stretches from the Jankar Jetty in the north to the Ernakulam Boat Jetty in the south. The adjoining areas are the Public Ground, Skyline apartments, Federal Bank Building, the GCDA Shopping Complex, the Kerala Trade Center (under construction), Abad Bay Pride Mall, Pioneer Towers, Hotel Taj Residency, DD Samudra Darshan apartment, and the India Priyadarshini Children's Park - in that order from North to South. These buildings and grounds are in between the marine drive walkway and the Shanmugham Road.

The Public Ground at the Northern part of the Marine Drive is the preferred venue for major exhibitions, and more importantly political meetings that mark major landmarks in the Kerala political scene. It was here that the meeting to announce AK Antony's comeback to the Indian National Congress was held in 1982. The GCDA Shopping Complex is a major shopping arcade in Ernakulam city.

Advertisement And Maintenance

GCDA in association with BAAMA (Bharath Advertising And Marketing Associates) has taken the initiative of beautification and maintenance of the entire walkway in Built Operate And Transfer Method . For the first time in India, BAAMA is going to install Dynamic Digital Signage supported by Full HD Plasma screens on the walkway to telecast advertisements along with other forms of publicity like vinyls,glowsigns etc. The whole system provides the advertisers a 360 degree form of advertising in the heart of the city of Cochin.

Barista Coffee -one of the shops in the adjoining malls.
The Chinese Fishing net bridge at the Marine Drive walkway in Kochi.
Sunset view from Marine Drive walkway at Kochi.



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