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From Wikipedia, the free encyclopedia

Marriage websites, or online matrimonial sites, are a variation of the standard dating websites, with a focus on those wanting marriage rather than simply dating[1].

Matrimonial sites are specially popular in India and among Indians settled overseas[2]. Young men and women in India generally do not feel any compulsion to date since dating has not been a part of the culture historically. In the west, love is generally considered a prerequisite for marriage[3]. In India, however "love" is often taken to be the total mutual dedication that comes after marriage[4]

Matrimonial sites register users, after which they are able to upload their profile onto a searchable database maintained by the website. Those users looking to find suitors can search the database with customised searches that typically include nationality, age, gender, availability of photograph and often religion, geographic location and caste (mainly for websites based in India).


Introduction to Online Matrimony

Online Matrimony is an organized web based Matrimonial/Marriage service facilitating wishful young men and women to find their suitable life partners. In India organized marriage services business is worth INR 10 billion [5]. Online Matrimony caters to people spread across the globe to find their suitable partner living in a remote place but matching his/her specific interests and requirements. Given the varied and complex match making process of Indian system that is based on diverse aspects such as Caste, Religion, Economic Standard, Job status, age, height, family background etc., Online Matrimony services have become quite successful. Over the years patrons of these services are going up.[6] This World Wide Web based service has millions of users [7] with millions of dollars business potential. There are also websites that cater to specific communities. Some communites, such as Jains run some non-profit web-sites.


Along side riding on the success and convenience of Online Matrimony services, one needs to exercise care and caution in giving out the information. Recent trends showed that there is a possibility of putting this information to misuse [8] [9] [10][11] [12].

In India

India has always been rooted in tradition and religious beliefs. Traditional marriage in India depends heavily on tying partners based on certain important characteristics (religion, caste, class, social status, etc.) than a romanticized tying of partners, as is common in much of the Western world. Arranged marriages and marriages within the family has been the usual norm in Indian families. Love marriages are much less common, although this has been drastically changing over the years. The essential marriage broker is a volunteer (person who does introduction between bride's and groom's family without any monetary consideration), or a professional, who used to be involved in most arranged marriages, or a combination of a priest and a barber. In the last decade the print matrimonials gained an upper hand. With the internet boom in India, the picture of a marriage broker with a huge diary with tucked-in photographs is slowly phasing out, giving way to a gamut of online matrimonial sites.

Indian marriage requirements can, in many cases, be so specific in religion, caste, language, and location needed that the internet suits many potential Indian husbands and wives perfectly. A service provider may use registration profiles to filter preferences and may run several different portals to cater for needs like different languages.[13]

Female membership

The typical woman will begin joining matrimonial sites as soon as she graduates college around the age of 23. Female membership at these sites steadily increase from 18 through 26 years of age. At age 27, there is a considerable drop-off in membership as most women seek to get married by then. Women over 40 make up less than 3% of the enrollment.[citation needed]

See also


  1. ^ Das, Sreashi. "Shifts in Perceived Control in Indian Matrimonial Websites" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA
  2. ^ Chatterjee, Joyee. "The Internet as Matchmaker: A Study of Why Young Indians are Seeking Marriage Alliances Online" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 24, 2007
  3. ^ Without love in the mix, mates can't truly match
  4. ^ Love and marriage in modern India
  5. ^ Online Matrimony: A big business in India Retrieved 15 Nov 2008
  6. ^ Online Matrimony Services in India
  7. ^ Datta, Damayanti. Netrimony: The new mating game. India Today. 13 Mar 2008.
  8. ^ IM used matrimonial profiles to get SIM cards
  9. ^ Blasts accused used fake documents to get SIM cards
  10. ^ How IM used would-be grooms
  11. ^ Indian Mujahiddin IM Used The Matrimonial Data Available On Shadi.Com Etc. For The Purpose Of Obtain
  12. ^ Man forges divorce papers, marries 6 girls in 2 yrs
  13. ^ Made for each other Subscription required, The Economist, October 25, 2006.

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