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Mayfair is a brand of cigarettes, produced by Gallaher Group. The brand is available in seven versions; Fine King Size, King Size, King Size Smooth, Menthol, Superkings, Superkings Menthol and Superkings Smooth. ^[1] Gallaher launched Mayfair in 1992, with the slogan "A good smoke at a fair price". ^[2] The brand is Gallaher Group's leading value cigarette brand. ^[3] Mayfair is one of the least expensive cigarette brands in the U.K.; despite its name presumably being chosen to evoke the glamour of Mayfair, the famous London district. ^[4] By 2007 Mayfair had become the second most popular cigarette brand in the U.K., with total sales of £663 million. ^[5]

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