Mayfair (magazine): Wikis

  
  

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Mayfair

Mayfair Volume 40 Number 5
Categories Pornographic men's
Frequency Monthly
Publisher Paul Raymond Publications
First issue 1965
Country  United Kingdom
Language English
Website www.paulraymond.com

Mayfair is a British adult magazine for men. Founded in 1965, it was designed as a response to U.S. magazines such as Playboy and Penthouse, which had recently launched in the UK. For many years it claimed the largest distribution of any men's magazine in the UK.

Contents

Fisk Publishing era

Mayfair Volume 11 Number 12 (December 1976)

Mayfair was launched by Fisk Publishing Ltd in 1966 with an August cover date. The company was controlled by Brian Fisk and the editor was Kenneth Bound. As well as nudes, Mayfair featured short stories and serious articles on such "male" interests as classic cars, trains and military history.

A regular feature for many years was Quest, "the laboratory of human response," interviews purportedly with ordinary people (each issue featuring separate conversations with two women and one man, and occasionally couples) about sex matters, and graphic descriptions of sexual encounters. Graham Masterton has described how he came up with the idea for Quest with Fisk after a dinner together.[1] Another regular feature was a long-running cartoon strip featuring the misadventures of Carrie, a nubile blonde who lost her clothes in various embarrassing situations. Strips of Carrie's strips can be seen at http://www.carriestrip.com.

In 1968, Mayfair took over rival King, which had been launched in 1964, initially with backing from Paul Raymond.[2]

The December issue of each year was usually double-size, and featured a "review" of the models seen in previous issues, although for many years this was from the previous year, e.g. the review in Volume 16, Number 12 (December 1981) featured the models seen throughout Volume 15 (January to December 1980). In 1982, a separate and nominally annual Best of Mayfair supplement was introduced, reprinting the full photo-sets and other items. This was followed in 1988 by a similar Girls of Summer supplement.

Most of the models featured were "girl next door" types who often claimed to be new to such work. Their pictures would be accompanied by descriptions of their everyday lives and jobs, including that of telephonists, secretaries, shopkeepers, etc. (it was up to the reader to decide whether to believe them or not). Page Three girls were also regular features. Some of the early ones would appear full frontal (tabloid papers such as The Sun avoided that sort of picture), but in the late 1980s most such as Samantha Fox and Maria Whittaker would only do topless appearances.

There were the occasional couples, including male and female models and sets that featured two or more girls together (though lesbianism was usually implied rather than made obvious).

In March 1982, Robert Maxwell reached an agreement to buy Mayfair from Yvonne Fisk (widow of founder Brian). However, Bound persuaded Maxwell to let him mount a management buyout instead.[3]

Many aspects of the magazine changed when, after 24 years as editor, Kenneth Bound agreed to sell the magazine to Paul Raymond Publications. The last issue from Bound/Fisk was Volume 26 Number 1 (January 1990), at which time the magazine had a net paid circulation of 295,646 according to the UK Audit Bureau of Circulations.

Paul Raymond Publications era

The change of ownership and the appointment of Stephen Bleach as editor led to more explicitness, more girl-on-girl material, and a focus on established models, mostly with large-breasted figures. The detailed description of the girls' "everyday lives" gave way to explicit descriptions of their sex lives.

The serious content was gradually dropped in favour of an approach more akin to mainstream magazines like Loaded, while the male interviewees in Quest were dropped in favour of more extreme female-only contributions, including lesbianism.

Today Mayfair is published every four weeks along with fellow Paul Raymond adult titles such as Club International, Escort, Just Girls, Men Only, Men's World, and Razzle.

Legal issues

Up to the 1990s Mayfair occasionally — and quite legally with the models' parental consent — featured nude models who were 16 or 17 years old at the time. These were, legally speaking, adult models, since Section 7(6) of the Protection of Children Act 1978 described a "child" as "a person under the age of 16". However, the Sexual Offences Act 2003 which came into force in May 2004 redefined a "child" in this context as a person under the age of 18[4], and retroactively made such photographs illegal.

The March 1987 issue featured a model named Tina Reid, stating she had only recently turned 17 when the pictures were taken.[5] When it emerged that she was in fact 15, all copies were withdrawn from UK shops. Nevertheless, Reid later appeared in a number of other glamour magazines (sometimes using the pseudonym of "Trixie Buckingham"), as well as acting under the name "Louise Germaine", notably in Dennis Potter's Lipstick on Your Collar and Midnight Movie.[6]

Bans

In common with many soft-core publications, Mayfair was specifically banned in Ireland in 1968, and remained so as recently as 31 December 2003.[7]

Contents

Current issues of the magazine (2009) follow a common monthly format which consists of 11 regular sections and 7 or 8 photo-shoots including a rerun of a classic photo-shoot. The contents below [8] is representative of this format:

  1. Mayfair Male (sic) - This section contains letters from readers.
  2. Monthly feature - This differs each month, but is normally related to pornographic activity in some way.
  3. 21st Century Toys - This is a light-hearted review of electronic gadgets and gizmos.
  4. MILF of the month - This section is about an older woman and generally includes a photo of the woman and a description of her recent sexual activities with a younger man.
  5. Mayfair Movies - A light hearted review of the latest batch of pornographic movies.
  6. The Cuckold Waltz - An ongoing feature about adulterous relationships.
  7. Mayfair Motors - Two reviews, one about a car and the other about a motorcycle (one page for each). These articles generally feature high performance vehicles.
  8. Quest - Stories about the sexual activities of young women, generally written in a titillating way.
  9. Scene - A section containing reviews and write-ups about various differing items.
  10. Gentlemen.. - A page of jokes, generally of a sexual nature.
  11. Mayfair moments - An editorial about years gone by in the history of Mayfair magazine.

Nude photo-shoots are scattered between these sections; each photo-shoot will generally consist of 4 to 5 pages of photographs along with a short and often humorous write-up about the model. Often, but not always, the model will start the set fully dressed and end up fully naked.

The final photo-shoot in the magazine is a classic shoot that is taken from a previous issue of the magazine, typically from the 1980s or early nineties.

Featured models past & present

Featured Photographers

  • Peter Flodquist
  • John Allum (whose wife Joanie Allum appeared in some issues of Mayfair)
  • Donald Milne
  • Ed Alexander
  • Jean Rougeron
  • Michael Ancher

See also

References

  1. ^ http://www.grahammasterton.co.uk/rulesofwriting.html
  2. ^ http://www.magforum.com/mens/mensmagazinesatoz6.htm#kin
  3. ^ http://www.magforum.com/mens/mensmagazinesatoz8.htm#111
  4. ^ Akdeniz, Yaman (2008). Internet Child Pornography and the Law: National and International Responses. Ashgate Publishing, Ltd.. p. 32. ISBN 0754622975. 
  5. ^ Mayfair, Vol. 22 No. 3, March 1987
  6. ^ Louise Germaine at IMDB
  7. ^ [1]
  8. ^ Contents derived from Mayfair Magazine Vol 44 No. 7
  9. ^ Mayfair Vol. 17, No. 8 (August 1982)
  10. ^ Mayfair Vol. 22, No. 1 (January 1987)
  11. ^ Mayfair Vol. 24, No. 10 (October 1989)
  12. ^ Mayfair Vol. 23, No. 3 (March 1988)
  13. ^ Mayfair Vol. 31, No. 12 (1996)
  14. ^ Mayfair Vol. 35, No. 5 (2000)
  15. ^ Mayfair Vol. 24, No. 10 (October 1989)
  16. ^ Mayfair Vol. 25, No. 11 (November 1990)
  17. ^ The Best of Mayfair No. 5 - Vol. 20 Supplement (1985)
  18. ^ Mayfair Vol. 25, No. 9 (September 1990)
  19. ^ Mayfair Vol. 26, No. 5 (May 1991)
  20. ^ Mayfair Vol. 26, No. 11 (November 1991)
  21. ^ Mayfair Vol. 19, No. 2 (February 1984)
  22. ^ Mayfair Vol. 23, No. 8 August 1988
  23. ^ Early photographs reprinted in Mayfair Vol. 22, No. 10 (October 1987)
  24. ^ Mayfair Vol. 25, No. 9 (September 1990)
  25. ^ Mayfair Vol. 23, No. 6 (June 1988)
  26. ^ Mayfair Vol. 24, No. 1 (November 1989)

External links

  • paulraymond.com Official website of Mayfair's publishers Paul Raymond Publications







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