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McCann Erickson is a global advertising agency network, with offices in more than 130 countries. McCann is a subsidiary of the Interpublic Group of Companies, one of the four large holding companies in the advertising industry.

McCann Erickson was named "Global Agency of the Year" by Adweek in 1998, 1999, and 2000. [1] McCann Erickson is part of McCann Worldgroup, which also includes planning and buying agency Universal McCann, direct/interactive web marketing agency MRM Worldwide, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Healthcare Worldwide, branding firm FutureBrand, and, public relations and strategic communications agency Weber Shandwick.

McCann Erickson was responsible for the success of The Hillside Singers' "I'd Like to Teach the World to Sing" in 1972. McCann Erickson was also the company that developed the "Army Strong" campaign for the United States Army. The company also developed the Mastercard commercial saying "There are some things money can't buy. For everything else, there's MasterCard", as well as the Rice-a-Roni jingle (based on a 1923 song, Barney Google).[2]

Contents

History

  • 1902: Alfred Erickson forms his own advertising agency in Manhattan, USA.
  • 1912: Harry McCann, along with four partners, launches H.K. McCann Co, introducing the still used credo "Truth Well Told".
  • 1927: McCann opens offices in Paris, Berlin and London.
  • 1930: McCann and Erickson merge companies.
  • 1935: Latin American offices open in Buenos Aires and Rio de Janeiro.
  • 1959: Australian office opens, as well as European offices in Italy, Netherlands and Switzerland.
  • 1960: The company is organised into four independent operating units reporting into McCann Erickson, Inc. (later to become the Interpublic Group in 1961). Office opens in Japan.
  • 1973: McCann International and McCann US reunite into the single agency McCann Erickson Wordwide.
  • 1997: McCann Worldgroup formed, includes: McCann Erickson Worldwide, Universal McCann and what would become MRM Worldwide, Momentum, McCann Healthcare Worldwide, Weber Shandwick and FutureBrand.

In Popular Culture

In the AMC series "Mad Men," Sterling-Cooper and its parent company are acquired by McCann Erickson, leading Don Draper to start his own firm rather than be part of what he calls a "sausage factory."

References

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