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| Type | Division of Daimler AG |
|---|---|
| Founded | 1881 |
| Founder(s) | Gottlieb Daimler, Karl Benz |
| Headquarters | Stuttgart, Baden-Württemberg |
| Area served | Worldwide (except Mercedes-Benz vehicles and services with other distributors worldwide) |
| Key people | Dieter Zetsche, CEO |
| Industry | Automotive industry |
| Products | Automobiles Trucks Buses Internal combustion engines |
| Services | Automotive financial services |
| Parent | Daimler AG |
| Website | Mercedes-Benz.com |
Mercedes-Benz is a German manufacturer of luxury automobiles, buses, coaches, and trucks. It is currently a division of the parent company, Daimler AG (formerly DaimlerChrysler AG), after previously being owned by Daimler-Benz. Mercedes-Benz has its origins in Karl Benz's creation of the first petrol-powered motorcycle in January 1886,[1] and by Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a 1873 Bollée steam-engine automobile by the addition of a petrol engine the same year. The Mercedes automobile was first marketed in 1901 by Daimler Motoren Gesellschaft. The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company.[1] Mercedes-Benz has introduced many technological and safety innovations that have become common in other vehicles several years later.[2]
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The newly created automobile company, Mercedes-Benz also needed a new image symbolising their enterprise union. Their iconic three-pointed star is pervasive and unmistakably recognised around the world. But its design has evolved in many ways since the company merged in 1926. One early logo was trademarked in the United States on Friday, 16 August 1929. An application was filed for Mercedes-Benz by Daimler-Benz Aktiengesellschaft of Berlin, Germany with the USPTO. Their application was filed in the primary class of non-metallic building materials and provide a description that included, "automotive vehicles, as follows: passenger cars and freight trucks; parts of and accessories to said vehicles…"
The design of the Mercedes-Benz signature logo was described by the USPTO with three aspects, 1) Stars with three points (Celestial bodies, natural phenomena, Geographical maps — Stars, comets), 2) Garlands, wreaths, bands, borders or frames made of plants (Plants — Decorations made of plants), and 3) Circular or elliptical seals (Heraldry, flags, crowns, crosses, arrows, and symbols — Seals).
Daimler-Benz elaborates on their use of the new logo and its representations in their 1928 application. Based upon their description, it appears they combined design elements from each automobile company to create a new logo reflecting each company's legacy. They stated that the trademark was applied to goods in their business since October 1926 with the trademark, "having been used in the business of the applicant's predecessors and in the business of applicant, continuously since the following dates. The word Mercedes since December 1900; the word Benz since July 1896; the representation of a three-pointed star since 27 June 1909, the representation of a wreath of laurel since September, 1909."[3] In their U.S. trademark application, Daimler-Benz stated that their trademark was registered in Germany on 28 August 1928 with an application date of 21 August 1926.
U.S. trademark registration was granted on 28 July 1931. It's current status is registered and renewed with the latest owner listed as Daimler AG of Stuttgart, Germany.[3]
Mercedes-Benz is currently owned by Daimler AG in Germany.
In 1958, Mercedes-Benz entered into a distribution agreement with the Studebaker-Packard Corporation of South Bend, Indiana (USA), makers of Studebaker and Packard brand automobiles[4]. Under the deal, Studebaker would allow Mercedes-Benz access to its dealer network in the U.S., handle shipments of vehicles to the dealers, and in return, receive compensation for each car sold. Studebaker also was permitted to use the German automaker's name in its advertisements, which stressed Studebaker's quality over quantity.[citation needed]
When Studebaker entered into informal discussions with Franco-American automaker Facel Vega about offering Facel Vega Excellence model in the United States, Mercedes-Benz objected to the proposal. Studebaker, which needed Mercedes-Benz distribution payments to help stem heavy losses, dropped further action on the plan.[citation needed]
Mercedes-Benz maintained an office within the Studebaker works in South Bend from 1958 to 1963, when Studebaker's U.S. operations ceased. Many U.S Studebaker dealers converted to Mercedes-Benz dealerships at that time. When Studebaker closed its Canadian operation and left the automobile business in 1966, remaining Studebaker dealers had the option to convert their dealerships to Mercedes-Benz dealership agreements.[citation needed]
Mercedes-Benz AMG became a majority owned division of Mercedes-Benz in 1998.[5] The company was integrated into DaimlerChrysler in 1999,[6] and became Mercedes-Benz AMG beginning on 1 January 1999.[7]
Since its inception, Mercedes-Benz had maintained a reputation for its quality and durability. Objective measures looking at passenger vehicles - such as J.D. Power surveys, demonstrated a downturn in reputation in this criteria in the late 1990s and early 2000s. By mid-2005, Mercedes temporarily returned to the industry average for initial quality, a measure of problems after the first 90 days of ownership, according to J.D. Power.[8] In J.D. Power's Initial Quality Study for the first quarter of 2007, Mercedes showed dramatic improvement by climbing from 25th to 5th place, surpassing quality leader Toyota, and earning several awards for its models.[9] For 2008, Mercedes-Benz's initial quality rating improved by yet another mark, now in fourth place.[10] On top of this accolade, it also received the Platinum Plant Quality Award for its Mercedes’ Sindelfingen, Germany assembly plant.[10] As of 2009, Consumer Reports of the United States has changed their reliability ratings for several Mercedes-Benz vehicles to "average", and are recommending the E-Class and the S-Class.[11]
In the United States, due to an inability to meet federal corporate average fuel economy regulations, Mercedes-Benz was fined a record US$30.66 million in 2009.[12] Certain Mercedes-Benz cars including the S550, C63 AMG, and SLK55 AMG sold in the United States also face an additional gas guzzler tax.[13]
In 2008, Mercedes had the worst CO2 average of all major European manufacturers, ranking 14th out of 14 manufacturers[14]. Mercedes was also the worst manufacturer in 2007 and 2006 in terms of average CO2 levels, with 181 g and 188 g of CO2 emitted per km, respectively[15].
Besides its native Germany, Mercedes-Benz vehicles are also manufactured or assembled in:
Mercedes-Benz has a full range of passenger, light commercial and heavy commercial equipment. Production is on a global basis. The Smart marque of city cars has also been part of the Mercedes-Benz Group since 1994.
The following passenger vehicles were in production in 2009:
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Mercedes-Benz has also produced a limited-production sports car with McLaren Cars, an extension of the collaboration by which Mercedes engines are used by the Team McLaren-Mercedes Formula One racing team, which is part owned by Mercedes. The 2003 Mercedes-Benz SLR McLaren has a carbon fibre body with a 5.4 litre V8 supercharged engine. This is the same cylinder block as featured in SL55 AMG and the CLS55 AMG, though modified to give 460 kilowatts (625 PS; 617 bhp) and 780 newton metres (575 ft·lbf) of torque. The SLR has a maximum speed of 337 kilometres per hour (209.4 mph) and costs approximately US$500,000. Due to European pedestrian-protection regulations, McLaren decided to cease production of the SLR in 2009.[30]
In 1994 (starting with the 1994 models), the traditional nomenclature of Mercedes-Benz vehicles changed. Since the early days of the company, the name would be in the form of (for example) 500E where the engine displacement made up the first three numbers and the last letter(s) represented the type of engine and/or chassis; for example: E for fuel injection (German: Einspritzung), D for Diesel, L for long-wheelbase, etcetera.
In 1994, this was altered so that the prefix reflected the model or Class, German: Klasse, in Mercedes-Benz terminology, and a number for the engine displacement. The suffix was retained in some cases, for example L for long wheelbase, and CDI for Diesel (CDI = Common-rail Direct Injection). Thus, the 500E in the example above became the E500 ("E-Klasse", 5 litres displacement). It should also be noted that while in the past the model number generally accurately reflected the actual engine displacement, this is currently not always the case — for example the E200 CDI and E220 CDI actually both have a 2.2 litre displacement, and the C240 actually has a 2.6 litre engine.
At the 2007 Frankfurt motor show, Mercedes-Benz showed seven hybrid models, including the F700 concept car - which combined hybrid drive with the innovative DiesOtto engine.[31][32] On the other hand, Mercedes-Benz says it will have a demonstration fleet of practical, if small, electric vehicles on the road in two to three years, from 2008.[33] Mercedes-Benz S 400 BlueHYBRID[34] will be launched in 2009, and will be the first production automotive hybrid in the world to use a lithium-ion battery.[35][36] In 2009, the S400 hybrid saloon is scheduled to go on sale.[37]
Mercedes-Benz BlueZERO cars were introduced in the 2009 North American International Auto Show.[38][39] Mercedes has showed in 2009 the Vision S500 PHEV petrol concept vehicle with a 19 miles (31 km) all-electric range and CO2 emissions of 74 grams/km in the New European Driving Cycle.[40]
Mercedes-Benz also produces buses, mainly for Europe and Asia.
The first factory to be built outside Germany after WWII was in Argentina. It originally built trucks, many of which were modified independently to buses, popularly named Colectivo. Today, it builds buses, trucks and the Sprinter van.
Mercedes-Benz produces a range of vans.
Mercedes-Benz is one of the world's largest manufacturer of trucks.[citation needed]
Accessories GmbH introduced 3 new bicycles in 2005, named Automatic Bike from upwards of USD$2699, Fitness Bike from upwards of USD$3999, Mountain Bike from upwards of USD$5399 (As were the Retail Prices recorded from immediate release date).[41] The bikes are sold in Australia,[42] Germany, and Russia.[43]
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The two companies which were merged to form the Mercedes-Benz brand in 1926 had both already enjoyed success in the new sport of motor racing throughout their separate histories - both had entries in the very first automobile race Paris to Rouen 1894. This has continued, and throughout its long history, the company has been involved in a range of motorsport activities, including sports car racing and rallying. On several occasions Mercedes-Benz has withdrawn completely from motorsport for a significant period, notably in the late 1930s, and after the 1955 Le Mans disaster, where a Mercedes-Benz 300SLR collided with another car and killed more than 80 spectators. Although there was some activity in the intervening years, it was not until 1987 that Mercedes-Benz returned to front line competition, returning to Le Mans, Deutsche Tourenwagen Meisterschaft (DTM), and Formula One with Sauber.
The 1990s saw Mercedes-Benz purchase British engine builder Ilmor (now Mercedes-Benz High Performance Engines), and campaign IndyCars under the USAC/CART rules, eventually winning the 1994 Indianapolis 500 and 1994 CART IndyCar World Series Championship with Al Unser, Jr. at the wheel. The 1990s also saw the return of Mercedes-Benz to GT racing, and the Mercedes-Benz CLK GTR, both of which took the company to new heights by dominating the FIA's GT1 class.
Mercedes-Benz is currently active in three forms of motorsport, Formula Three, DTM and Formula One.
In Formula One, the company part-owns Team McLaren, and has supplied the team with engines engineered by Ilmor[44] since 1995. This partnership has brought success, including Drivers Championships for Mika Häkkinen in 1998 and 1999, and for Lewis Hamilton in 2008, as well as a Constructors Championship in 1998. The collaboration with McLaren has been extended into the production of roadgoing cars such as the Mercedes-Benz SLR McLaren.
In 2007 Mercedes was slapped a record $100 Million fine for stealing confidential Ferrari technical data[45].
In 2009, Ross Brawn's newly conceived Formula One team, Brawn GP used Mercedes engines to help win the Constructor's Championship, and Jenson Button to become champion in the F1 Drivers' Championship. It also sold back its 40% stake in McLaren to the McLaren Group and now owns 70% of the Brawn GP team jointly with an Abu Dubai based investment consortium. Brawn GP will be renamed Mercedes Grand Prix in 2010.
Several companies have become car tuners (or modifiers) of Mercedes Benz, in order to increase performance and/or luxury to a given model.
AMG is Mercedes-Benz's in-house performance-tuning division, specialising in high-performance versions of most Mercedes-Benz cars. AMG engines are all hand-built,[46] and each completed engine receives a tag with the signature of the engineer who built it. AMG has been wholly owned by Mercedes-Benz since 1999.[47] On the 2009 IAA in Frankfurt, Germany, Mercedes officially introduced the SLS AMG, a revival of the 300SL Gullwing, and the first car to be developed by AMG.
There are numerous independent tuners:
Numerous technological innovations have been introduced on Mercedes-Benz automobiles throughout the many years of their production, including:
Half a century of vehicle safety innovation helped win Mercedes-Benz the Safety Award at the 2007 What Car? Awards [50]
In the 1980s, Mercedes built the world's first robot car, together with the team of Professor Ernst Dickmanns at Bundeswehr Universität München.[56] Partially encouraged by Dickmanns' success, in 1987 the European Union's EUREKA programme initiated the Prometheus Project on autonomous vehicles, funded to the tune of nearly 800 million Euros. A culmination point was achieved in 1995, when Dickmanns' re-engineered autonomous S-Class Mercedes took a long trip from Munich in Bavaria to Copenhagen in Denmark, and back. On highways, the robot achieved speeds exceeding 175 kilometres per hour (109 mph) (roughly 110 miles per hour; permissible in some areas of the German Autobahn). The car's abilities has heavily influenced robot car research and funding decisions worldwide.
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| Class | Model | Body | 1980s | 1990s | 2000s | 2010s | |||||||||||||||||||||||||||
| 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 0 | |||
| Mini | A | Hatch | W168 | W169 | |||||||||||||||||||||||||||||
| Small | B | W245 | |||||||||||||||||||||||||||||||
| Compact | C | Saloon | W201 | W202 | W203 | W204 | |||||||||||||||||||||||||||
| Estate | S202 | S203 | S204 | ||||||||||||||||||||||||||||||
| Executive | E | Saloon | W123 | W124 | W210 | W211 | W212 | ||||||||||||||||||||||||||
| Limousine | V123 | V124 | V212 | ||||||||||||||||||||||||||||||
| Estate | S123 | S124 | S210 | S211 | S212 | ||||||||||||||||||||||||||||
| Luxury | S | Saloon | W126 | W140 | W220 | W221 | |||||||||||||||||||||||||||
| Limousine | V126 | V140 | V220 | V221 | |||||||||||||||||||||||||||||
| Pullman | W100 | VF140 | VF220 | VF221 | |||||||||||||||||||||||||||||
| Landaulet | A140 | ||||||||||||||||||||||||||||||||
| Compact | CLC | C | Coupé | CL203 | CL203 | |||||||||||||||||||||||||||||
| Executive | CLK | E | C123 | C124 | C208 | C209 | C207 | |||||||||||||||||||||||||||
| Cabriolet | A124 | A208 | A209 | A207 | |||||||||||||||||||||||||||||
| CLS | Coupé | W219 | |||||||||||||||||||||||||||||||
| Luxury | CL | S | C107 | C126 | C140 | C215 | C216 | |||||||||||||||||||||||||||
| Sports | SLK | Roadster | R170 | R171 | |||||||||||||||||||||||||||||
| SL | R107 | R129 | R230 | ||||||||||||||||||||||||||||||
| Exotic | SLS | Coupé | C197 | ||||||||||||||||||||||||||||||
| SLR | C199 | ||||||||||||||||||||||||||||||||
| Roadster | R199 | ||||||||||||||||||||||||||||||||
| Speedster | Z199 | ||||||||||||||||||||||||||||||||
| Small | Vaneo | MPV | W414 | ||||||||||||||||||||||||||||||
| Executive | Viano | W638 | W639 | ||||||||||||||||||||||||||||||
| Luxury | R | V251 | |||||||||||||||||||||||||||||||
| Compact | GLK | SUV | X204 | ||||||||||||||||||||||||||||||
| Executive | M | W163 | W164 | ||||||||||||||||||||||||||||||
| Luxury | GL | X164 | |||||||||||||||||||||||||||||||
| Utility | G | W460 | W461 | ||||||||||||||||||||||||||||||
| W463 | |||||||||||||||||||||||||||||||||
| Vito | LCV | Vito | Vito | ||||||||||||||||||||||||||||||
| Sprinter | T1 | W901 - W905 | Sprinter | ||||||||||||||||||||||||||||||
| Vario | T2 | T2 | W670 | ||||||||||||||||||||||||||||||
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Mercedes-Benz (plural Mercedes-Benzes)
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Mercedes-Benz is a brand of cars and trucks from the Daimler AG company of Germany. The company was once known as Daimler-Benz and is still sometimes called just "Mercedes." Mercedes-Benz is the world's oldest car maker and the cars they make cost a lot of money. The symbol of Mercedes-Benz is very famous. It is a three-pointed star inside of a circle and was designed by one of the men who started the company, Gottlieb Daimler. The three points of the star stand for land, air and sea because Daimler's engines were used not only in cars and trucks but in airplanes and boats. The symbol was first used in 1909.
Mercedes-Benz cars are an important part of the history of the car with many "firsts." They were the first to build a diesel-powered car in the 1930s, the first to build a car with fuel injection in the 1950s and the first to offer antilock brakes in the 1970s. Mercedes-Benz cars have also been important in auto racing history.
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