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Mild Seven (Japanese: マイルドセブン Mairudo Sebun) is a brand of cigarettes produced by Japan Tobacco. Mild Seven cigarettes are the third widest smoked cigarette in the world, behind Marlboro and Camel[citation needed]. Manufactured originally in Tokyo, by Japanese Tobacco Inc. it has been a top seller since its creation in 1977. Originally manufactured in Japan as a variant of the popular Seven Stars brand, it is the second largest cigarette brand in the world.[1] [2]

Contents

Mild Seven varieties

Current lineup

Name Price Quantity Released Tar Nicotine Sold area
Mild Seven Original ¥ 300 20 June 1, 1977 10 0.8 All Japan
Mild Seven Charcoal Filter ¥ 300 20  ?  ?  ? All Japan
Mild Seven Box ¥ 300 20 October 1, 1993 10 0.8 All Japan
Mild Seven FK ¥ 300 20 May 1, 1988 10 0.8 All Japan
Mild Seven Special Light Box ¥ 300 20 July 1, 1990 9 0.7 All Japan
Mild Seven Light ¥ 300 20 July 1, 1985 8 0.7 All Japan
Mild Seven Light Box ¥ 300 20 October 3, 1994 8 0.7 All Japan
Mild Seven Lights Charcoal Filter ¥ 300 20  ? 8 0.7 All Japan
Mild Seven Super Light ¥ 300 20 July 1, 1989 6 0.5 All Japan
Mild Seven Super Light Box ¥ 300 20 June 2, 1994 6 0.5 All Japan
Mild Seven Super Light 100's Box ¥ 300 20 December 1, 2006 6 0.5 All Japan
Mild Seven Extra Light ¥ 300 20 August 3, 1998 3 0.3 All Japan
Mild Seven Extra Light Box ¥ 300 20 June 2, 1995 3 0.3 All Japan
Mild Seven Extra Light 100's Box ¥ 300 20 June 3, 1996 3 0.3 All Japan
Mild Seven One ¥ 300 20 March 3, 2003 1 0.1 All Japan
Mild Seven One Box ¥ 300 20 December 1, 1999 1 0.1 All Japan
Mild Seven One 100's Box ¥ 300 20 February 2, 1998 1 0.1 All Japan
Mild Seven One Menthol Box ¥ 300 20 January 7, 2004 1 0.1 All Japan
Mild Seven One Menthol 100's Box ¥ 300 20 July 1, 2005 1 0.1 All Japan
Mild Seven Prime Super Light Box ¥ 320 20 November 4, 2003 6 0.4 All Japan
Mild Seven Prime Menthol Light Box ¥ 320 20 March 1, 2004 6 0.4 All Japan
Mild Seven Prime Slim Three ¥ 320 20 July 1, 2005 3 0.2 Aichi
Mild Seven AQUA Menthol ¥ 300 20  ? 6 0.5 All Japan
Mild Turkey ¥ 300 20 November 5, 2006 8 0.5 All Japan
Mild Turkey Light ¥ 300 20 November 5, 2006 6 0.4 All Japan

Discontinued

Name Quantity Released Tar Nicotine Sold area
Mild Seven 5 5 n/a n/a n/a Coffee shops only
Mild Seven Select 20 October 1982 12 0.8 All Japan
Mild Seven Menthol 20 July 1985 10 0.8 All Japan
Mild Seven International 20 July 1, 1990 11 1.0 All Japan
Mild Seven Slim Light Menthol 20 n/a 6 0.4 In limited areas
Mild Seven Ice Blue Super Light Box 20 July 1, 1997 6 0.5 All Japan
Mild Seven Prime Box 20 July 1, 2004 10 0.7 Osaka
Mild Seven Prime Light Box 20 July 1, 2004 8 0.6 Fukuoka, Osaka
Mild Seven Super Light Eco Style 20 February 1, 2005 6 0.5 Mie

Formula One sponsorship

A Renault F1 car with Mild Seven sponsorship

Japan Tobacco was, through Mild Seven, the title sponsor of the Benetton Formula One team beginning with the 1994 Formula One season. This association continued after Benetton was acquired by Renault. It was to remain with Renault F1 until the end of the 2009 Formula One season[citation needed], but due to European Tobacco Regulations, the company had to end their association with Renault at the end of the 2006 Formula One season [3].

Next to Benetton and Renault, Mild Seven sponsored both Tyrrell Racing, from 1993 to 1996, and Minardi in 1997.

Bibliography

External links

See also

References








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