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Motor oil.jpg

Mobil 1 is a brand name developed by the Mobil oil company and now marketed by ExxonMobil.

It was introduced in 1974[1] as a 5w single viscosity fully synthetic motor oil advertised for use up to 25,000 miles. Later, the miles-specific recommendation was dropped and the product reformulated in other viscosities under the "Tri-Synthetic" trademark. In 2002 Mobil 1 introduced "SuperSyn" anti-wear technology, followed by Mobil 1 Extended Performance in 2005, which increased the use of this technology further. The brand now includes - along with motor oils - oil filters, Fully Synthetic grease, transmission fluids, and gear lubricants.[2]

The most prominent product under the brand is Mobil 10W40 Protection Formula, a fully synthetic polyalphaolefin (PAO) engine oil. In the engine oil sector, a slightly thicker Motorsport Formula and a turbo diesel version are also available.

Sponsorship

ExxonMobil (through Mobil 1) is a major, long-term partner of Formula One constructor Vodafone McLaren Mercedes, long-term partner of DTM constructor Mercedes-Benz, Indy Racing League and NASCAR team Penske Racing. As well as providing lubricants and fuel to McLaren, Mobil 1 is a major brand in Formula One, for example sponsoring the German Grand Prix from 1987 to 2006 and the French Grand Prix from 1998 to 2005 [3]. Since 2003, Mobil 1 has been the Official Lubricants of NASCAR and sponsors the Command Performance Award, which pays a monetary bonus to the highest-finishing Mobil 1 using team.

Mobil from 1985 to 1993 sponsored the Peter Brock Race Teams - Holden Dealer Team and Advantage Racing in the Australian Touring Car Championship. From 1994 onwards, Mobil was the Title Sponsor of the Holden Racing Team. Brock, from 1985 until his death, appeared in advertising for Mobil 1, including an international campaign that ran in the United States in 2000.

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