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Mobileye is a technology company that focuses on the development of vision-based Advanced Driver Assistance Systems (ADAS) providing warnings for collision prevention and mitigation. Mobileye offers a wide range of driver safety solutions combining artificial vision image processing, multiple technological applications and information technology. Mobileye N.V. is headquartered in the Netherlands, with a R&D Center in Jerusalem, Israel, and sales and marketing offices in Los Angeles, California; Detroit, Michigan; Nicosia, Cyprus and Tokyo, Japan.

Mobileye N.V.
Type Private held company
Founded 1999
Founder(s) Mr. Ziv Aviram & Prof. Amnon Shashua
Headquarters Netherlands Amstelveen, The Netherlands
Key people Mr. Ziv Aviram, President & CEO

Prof. Amnon Shashua, Chairman of the Board and CTO
Mr. Norio Ichihashi, Senior VP, Pacific Region
Dr. Gideon Stein, Chief Research Scientist
Dr. Gaby Hayon, VP Research and Development
Dr. Itay Gat, VP Production Programs
Mr. Ofer Maharshak, CFO and VP Operations
Mr. Isaac Litman, VP Sales and Marketing
Mr. Skip Kinford, CEO, Mobileye Inc.
Mr. Shotaro Kawahara, CEO, Mobileye Japan Ltd.

Mr. Pini Segal, VP Finance & Human Resources
Industry Automotive
Employees 200
Website mobileye.com

Coordinates: 52°18′36″N 4°52′07″E / 52.31012°N 4.86856°E / 52.31012; 4.86856

Contents

Company History

Mobileye N.V. was founded in 1999 by Professor Amnon Shashua, after he was challenged to create a vision system which could detect vehicles using only a camera and software algorithms on a processor. Together with Mr. Ziv Amiram, he set up the company’s R&D headquarters in Jerusalem, Israel. At first the company developed algorithms, and a processor chip called the EyeQ chip. All of Mobileye’s proprietary image processing algorithms run on the EyeQ chip. After years of testing, the chip and software algorithms began to be sold as commercial products to OEM customers. The company’s first clients were automotive manufacturers such as BMW, General Motors, Volvo and Nissan, whose “Tier 1” electronics suppliers integrated Mobileye’s technologies into these company’s cars, at first as an optional accessory when buying a new car, and later to be supplied as a standard fit in new cars.

In 2006 Mobileye set up an Aftermarket department, which sells finished products manufactured by Mobileye at their Philippines factory, IMI. The Aftermarket products are sold to an international network of distributors on all continents, who sell the products to fleets of trucks and buses, to car dealerships, and to car accessory shops.

Company Timeline

  • 1999: Mobileye N.V., co-founded by Mr. Ziv Aviram and Prof. Amnon Shashua[1]
  • 1999 (June): Introduction of the First Generation Live Demonstration System
  • 2000: Introduction of the Second Generation Live Demonstration System
  • 2001 (February): Introduction of the Third Generation Live Demonstration System
  • 2001 (May): Introduction of the Fourth Generation Live Demonstration System
  • 2002: Introduction of the Fifth Generation Live Demonstration System for Multi-Vision Applications
  • 2003: Mobileye and Denso sign Cooperation Agreement
  • 2003: Mobileye and Delphi sign Cooperation Agreement
  • 2004: Introduction of the First Generation EyeQTM System-on-a-Chip (SoC)
  • 2004: Mobileye and SVDO/Continental sign a development agreement
  • 2005: Mobileye and ST Microelectrionics sign a chip manufacture and development partnership agreement[2]
  • 2006: Introduction of the Sixth Generation Live Demonstration System for Pedestrian Detection
  • 2006: Introduction of Mobileye's Aftermarket Department
  • 2006 (July): Mobileye and Magna Electronics announce Partnership to develop advanced automotive driver assistance features[3]
  • 2007: U.S. investment bank Goldman Sachs invests $100 million in Mobileye[4]
  • 2007: Mobileye launches multiple series productions for LDW on GM Cadillac STS and DTS vehicles[5], for LDW on BMW 5 and 6 Series vehicles[6] and for radar-vision fusion for enhanced Adaptive Cruise Control with Collision Mitigation by Braking on Volvo S80, XC90/70/60 and V70 vehicles[7]
  • 2007: Introduction of the Mobileye Advanced Warning System providing a worlds first Aftermarket system featuring functions of lane and vehicle Detection running on a single processor[8]
  • 2008 (September): Mobileye and Continetal launch a World's first combination of multiple functions of Lane Departure Warning, Intelligent Highbeam Control and Traffic Sign Recognition on the BMW 7 series[9]
  • 2008: Introduction of the Second Generation EyeQ2TM System-on-a-Chip (SoC)[10]
  • 2009: Mobileye and Visteon sign Cooperation Agreement[11]

Awards

  • Fleet Safety Forum Award for Excellence in the UK, for the Fleet Safety Product category, for the Mobileye C2-170 safety system [12]. Brake - Road Safety Charity -, July 2009.
  • Best Electronic Design 2008 for Best Automotive Design, for the EyeQ2 Vision Processor[13]. Electronic Design Magazine, December 2008.
  • Selected as one of the Top Ten Most Promising Start-Up Companies. Calcalist Magazine (Hebrew), September 2008[14].
  • Selected as an ‘Enterprise of Tomorrow’, by Israeli Presidential Conference. May 2008 [15].
  • Entrepreneurial Company of the Year Award in the Automotive Industry. Frost & Sullivan, December 2006[16].
  • Selected for the Top 100 Innovators Award. Red Herring Magazine, December 2005 [17].

Technologies

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Vehicle Detection

The Mobileye Vehicle Detection (VD) algorithms recognizes all motorised vehicles such as cars, motorcycles and trucks, in day and night time conditions. The Vehicle Detection technology provides the core detection for some of Mobileyes' multiple functions - Forward Collision Warning & pre-crash mitigation, Headway Monitoring & Warning and Adaptive Cruise Control.

Forward Collision Warning

The importance of keeping sufficient distance between cars in order to reduce accidents has been recognized by traffic authorities worldwide and is being enforced in an increasing number of countries[18]. Forward collision warning systems are in-vehicle electronic systems that monitor the roadway in front of the host vehicle and warn the driver when a potential collision risk exists[19]. Mobileye's Vision-only Vehicle Detection provides a Forward Collision Warning (FCW) in situations where the host vehicle is approaching a preceding vehicle with a high closing rate. This FCW alerts the driver of the critical situation and therefore can prevent or mitigate a collision.

Lane Departure Warning

Lane Departure Warning Systems are in-vehicle electronic systems that monitor the position of a vehicle within a roadway lane and warn a driver if the vehicle deviates or is about to deviate outside the lane. Currently the available sustems are forward looking, vision-based systems that use algorithms to interpret video images to estimate vehicle state and roadway alignment[20].

Mobileye developed the Lane Departure Warning System (LDW) to address a major cause of road fatalities – unintended lane changes due to drowsy, fatigued or distracted drivers by issuing warnings to the driver in such situations.

The Mobileye Lane Departure Warning application has already been launched in multiple production platforms through 2007 and 2008 with GM, BMW and Volvo.

Headway Monitoring & Warning

Mobileye’s Headway Monitoring & Warning (HMW) system operates in all light and weather conditions, and recognises the preceding vehicles in the host vehicle’s lane and adjacent lanes and provides accurate range estimation for the targets. Mobileye's threat assessment identifies the Closest In Path Vehicle (CIPV) and from its range and current speed the headway estimation in Seconds is derived. The HMW feature level notifies the driver of the current headway and provides a warning should a preset threshold be passed.

Pedestrian Detection

Mobileye's pedestrian detection technology is based in the use of monocular cameras only, using advanced pattern recognition and classifiers with image processing and optic flow analysis. Both static and moving pedestrians can be detected to a range of around 30m using VGA resolution imagers. As higher resolution imagers become available range will scale with imager resolution, making detection ranges of up to 60m feasible.

Mobileye announced in May 2009 that by mid-2010 will launch a world's first application of full emergency braking for Collision Mitigation for pedestrians where Vision is the key technology for detecting pedestrians. This system is part of the next generation Volvo radar-vision fusion system which also provides Lane Departure Warning and Vehicle Detection with radar-vision fusion for an enhanced Collision mitigation by Braking System on the next Volvo S60 vehicle[21].

Traffic Sign Recognition

Traffic Sign Recognition (TSR) is a driver support function which can be used to notify and warn the driver, regulate traffic signs, and command or prohibit certain actions on the road[22]. The system can assist the drivers to maintain a legal speed, obey local traffic instructions, or urban restrictions. Mobileye's Traffic Sign Recognition system recognizes and interprets various traffic signs, both fixed signs on the road side and variable LED signs overhead, using vision-only information and therefore signs which may be obscured by other vehicles or trees may not be recognized.

From 2008, BMW 7-Series cars are equipped with Mobileye's TSR systems; which were developed in cooperation with automotive supplier Continental AG[23].

Intelligent Headlight Control

Mobileye’s Intelligent Headlight Control (IHC) supports the driver in automatically raising and lowering the high beams without inconveniencing oncoming or preceding traffic. The technology is in production on the BMW 7 series[24].

References

  1. ^ http://www.linkedin.com/companies/24017?trk=ape_s000001e_1000 Mobileye's LinkedIn Profile
  2. ^ http://www.st.com/stonline/press/news/year2005/t1718a.htm View ST Microelectronics Press Release
  3. ^ http://www.magna.com/magna/en/media/pressreleases/default.aspx?i=171 View Magna Press Release
  4. ^ http://www.haaretz.com/hasen/spages/912422.html Goldman Sachs investing $100m in startup Mobileye
  5. ^ http://www.newswiretoday.com/news/28511/ View PRNewswire Press Release
  6. ^ http://www.usa.vdo.com/generator/www/us/en/vdo/main/press/releases/chassis_and_carbody/2007/sv_20070416_b_en.html View VDO News Release
  7. ^ http://www.mobileye.com/sites/mobileye.com/files/Volvo.AutoBrake_0.pdf View Volvo's Press Release
  8. ^ http://www.newswiretoday.com/news/31703/ View News Wire Today
  9. ^ http://www.highbeam.com/doc/1G1-184582216.html View High Beam News Article
  10. ^ http://www.st.com/stonline/stappl/cms/press/news/year2008/t2283.htm View STMicroelectronics Press Release
  11. ^ http://www.tradingmarkets.com/.site/news/Stock%20News/2357532 See Press Release
  12. ^ http://www.brake.org.uk/events/awards-for-excellence Fleet Safety Forum Award Winners
  13. ^ http://electronicdesign.com/Articles/Index.cfm?AD=1&ArticleID=20261&bypass=1 2008 Winner's List
  14. ^ http://www.calcalist.co.il/internet/articles/0,7340,L-3124362,00.html
  15. ^ http://www.przoom.com/news/34637 View Press Release at PRzoom
  16. ^ http://www.frost.com/prod/servlet/press-release.pag?mode=open&docid=89716687 Frost & Sullivan Press Release
  17. ^ http://www.allbusiness.com/automotive/automotive-overview/5603515-1.html View Press Release
  18. ^ Richard Bishop, "Intelligent vehicle applications worldwide", IEEE Intelligent Systems (February, 2000), pp 78-81.
  19. ^ Federal Motor Carrier Safety Administration, "Concept of Operations and Voluntary Operational Requirements for Forward Collision Warning Systems", U.S Department of Transportation (July, 2005)
  20. ^ Federal Motor Carrier Safety Administration, "Concept of Operations and Voluntary Operational Requirements for Lane Departure Warning Systems", U.S Department of Transportation (July, 2005)
  21. ^ http://carszainfo.blogspot.com/2009/10/volvo-cars-tests-new-unique-safety.html
  22. ^ A. Lorsakul and J. Suthakorn, "Traffic Sign Recognition for Intelligent Vehicle/Driver Assistance Systems", 4th Conference on Ubiquitous Robots and Ambient Intelligence, Working Paper (August, 2007), pp 1-2.
  23. ^ http://www.motortrend.com/features/newswire/38117/index.html View Motortrend News Article
  24. ^ http://www.autospies.com/news/BMW-7-Series-and-its-amazing-Headlights-System-38669 BMW 7-series Headlights System

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