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| Type | Energy drink |
|---|---|
| Manufacturer | Monster Energy ( Hansen Natural ) |
| Country of origin | USA |
| Variants | Original (green), Lo-Carb (blue), Khaos (orange), M-80 Also know as Ripper in Europe (yellow), Mixxd (purple), Assault (Red), Java, Hitman (shooter), Heavy Metal, B F C, Import, Nitrous, and Tour Water-- for sponsored athletes |
Monster Energy is an energy drink, with a highly distinctive logo consisting of three claw marks forming an 'M'. Monster Energy was launched by Hansen Natural in 2002.[1]
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Marketed and distributed by Hansen Natural Corporation, a NASDAQ listed company of Corona, California. Though Monster Energy is not widely advertised in the media it receives a large amount of recognition from its sponsorship of various sporting events. Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S.[2] and Grupo Jumex in Mexico.[3] Hansen Natural Corporation has recently announced a distribution deal with PepsiCo Canada. On November 10, 2008, the distribution of Monster turned over to Coca-Cola Enterprises, Coca-Cola United, and other Coca-Cola bottlers in many markets. Contracts with existing distributors were bought out in these markets. In late 2009 or early 2010 Monster Energy will expand their market and release their products to other countries including Germany. It is distributed in Australia by Schweppes as Coca-Cola Amatil manufactures Mother energy drink, which is an exclusive energy drink sold only in Australia and New Zealand.
The caffeine content of Monster energy drinks is 10 mg/oz (34 mg/dL, 1.75 mmol/L),[4] or 160 mg for a 16 oz can. As with most other energy drinks the packaging usually has a warning printed on it saying to limit the number of cans consumed in a day - to 3 for the 16 oz size, and it is not recommended for pregnant females , children under 10 years old, or people who are sensitive to caffeine.[5]
Ingredients[5]: Carbonated Water, Sucrose, Glucose (broken down sucrose),Taurine, Sodium Citrate, Color Added, Panax Ginseng Root Extract, L-Carnitine, Caffeine, Sorbic Acid, Benzoic Acid, Niacinamide, Sodium Chloride, Glucuronolactone, Inositol, Guarana Seed Extract, Pyridoxine Hydrochloride, Sucralose, Riboflavin, Maltodextrin, Cyancobalamin.
Monster Energy has various flavors nationwide, there is:
Monster recently released a new brand called Nitrous Monster, which contains Nitrogenated and Carbonated water:
Monster Also has 3oz energy shots called Hitman Energy Shooters:
Coffee and tea flavors:
A more recent coffee brand called X-Presso, which also contains Nitrogenated Water:
Tour water is natural spring water with added caffeine and electrolytes and lemon/lime juice and is not available for the public only for sponsored athletes and bands and is in a 750ml bottle.
Flavors only available in Europe:
Monster Energy has many endorsements with sportspeople. The list includes; Rob Dyrdek, a professional skater, who is often shown drinking Monster and wearing his Monster Energy shirts on his television show. He owns a car known as the Monster Mobile, which was purchased for Dyrdek; Rupert Davies, professional snowboarder;monster nitro 12 0z
Greg Hancock, a former World Speedway Champion; Paul Tracy, a former Champ Car now IRL driver, who sports the Monster logo on his hats and helmet; Jenson Button the Formula One driver and 2009 World Champion, sported the "M" Monster logo on his new crash helmet from the 2009 British Grand Prix onwards; Jamie Whincup, the Australian V8 Supercar Champion, wears Monster colours on his crash helmet; Dean Kearney, the Irish drift driver who competes in the Prodrift series; Ken Block, the American rally driver; Ricky Carmichael wore a Monster Energy helmet when he raced motocross and now that he is into racing cars and trucks, he has his car (or truck) painted black with a large "M" Monster logo on the hood; Robby Gordon is sponsored by Monster on his NASCAR Sprint Cup cars and his Offroad racing trucks.
Monster sponsors a motocross race team named "Monster Energy/Pro Circuit/Kawasaki".[6] Valentino Rossi's race cap bears a Monster logo, as do the Tech 3 Yamaha bikes of Colin Edwards and Ben Spies. The brand is also the title sponsor of the French motorcycle Grand Prix [7]. Prior to this, Monster sponsored Kawasaki. The Vans Warped Tour features a Monster touring bus that gives out free Monster Energy Drinks during the event. Monster Energy is a sponsor of the 'X Games,' and features in the videogame 'Colin Mcrae DiRT 2'
In September 2009, Monster Energy teamed up with Activision to bring special redeemable codes on the Monster Energy website[8] where people can submit codes included in Monster Energy packs to redeem things such as Xbox 360 and PlayStation 3 Premium Themes and a Call of Duty: Modern Warfare 2 Map Pack code.[9]
In addition, Monster Energy were among the main sponsors of the 2009 Sonisphere Festival in Knebworth, UK.
In September 2009, Hansen Natural petitioned Rock Art Brewery[10] to cease and desist from using the name Vermonster on one of its beers due to Hansen's alleged similarity to Monster's trademark.[11] Hansen Beverage Co. sought reimbursement for legal expenses and asked Rock Art to abandon a trademark application. Hansen has trademarks for “Monster” and “Monster Energy." [11][12] In October 2009, Monster Energy and other Hansen Natural products were being boycotted by several retailers in support of local Rock Art Brewery.[13]
Since the 1980s, multiple companies have created beers—many predating Monster Energy's creation—with monster related names.[14] Examples include Monster Ale brewed by the Brooklyn Brewery and Green Monster brewed by Deschutes Brewery in Bend, Oregon.
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Monster Energy is the name of a brand of energy drinks manufactured by Hansen Natural and distributed by Anheuser-Busch (United States), PepsiCo Canada (Canada), Pepsi (Germany), Grupo Jumex (Mexico) and Schweppes (Australia).
Monster Energy has sponsered many sporting events like the X-Games and pays many sportpeople to wear their logo.
Monster Energy has 100 calories in a can[1].
  | FindArticles - Hansen Natural Corporation Announces Distribution Deal with PepsiCo Canada, ULC - Hansen Natural Corporation Announces Distribution Deal with PepsiCo Canada, ULC | Business Wire | Find Articles at BNET |
| | Monster, Lost, Rumba and Other Energy Drinks to Be Distributed Through Anheuser-Busch Wholesaler Network - Hansen's Official Web Site |
| | Hansen Natural Signs Mexican Distribution Agreement - BevNET.com: Hansen Natural Signs Mexican Distribution Agreement |
| | Ordering page on ThinkGeek - ThinkGeek :: Caffeine & Candy :: Caffeinated Drinks |
| | www.BillabongXXL.com - Welcome to the Billabong XXL Awards |
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