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Moose A. Moose is a fictional animated moose, voiced by New Yorker Paul Christie, who serves as the mascot for the cable television channel Nick Jr, and its predecessor Noggin.[1] From 2002-2003 Noggin had its first mascot Feetface. Since 2003 Moose and his silent sidekick, Zee D. Bird, serve as coordinating hosts for all of Nick Jr's programming.[2]

Moose and Zee were conceived as part of a rebranding effort at Noggin. From 1999-2002, Noggin was targeted at preteens, and its programming consisted mainly of Sesame Street, 3-2-1 Contact, and other CTW Productions. Starting in 2002, the format was changed due to low ratings. The format was then mostly aimed for an audience of kids younger than preteens, such as babies, toddlers, and children. The new concept underlying all Noggin programming was "connected learning," in which all programs were to connect in an effort to reinforce the educational quality of the programs; in other words, connected learning "aims to cram every second of air time with learning experiences."[3] Moose A. Moose (and Zee) was to "guide kids from one show to the next while reinforcing key educational messages though interstitials,"[3] thus functioning as an "on-air 'teacher.'"[4][2] Besides introducing the new animated hosts, the channel also added three new shows: Oobi, Miffy and Friends, and Tweenies.[2]Moose and Zee continue to be the figureheads of Noggin; when the channel went back to 24/7 programming in 2007, they were the hosts of a five-hour primetime movie marathon.[5] The character is available as, for instance, a stuffed toy, and is marketed on t-shirts; Moose seems to have struck an emotional chord with children and parents alike, who hail him as the king of "the guardian of (nature) bizarre, chimerical mascots" who signifies the "child-appropriate Laissez-faire" of Noggin.[6]




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