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MORE FM
Broadcast area 22 markets in New Zealand
Slogan "More Music Variety"
First air date 1991, in Wellington
Format Adult contemporary music, Pop music
Owner RadioWorks
Website morefm.co.nz

MORE FM is a New Zealand radio network playing adult contemporary music or Pop music. It is operated by RadioWorks, a subsidiary of MediaWorks New Zealand.

MORE FM broadcasts in 22 centres throughout New Zealand with some local programming weekdays and networked programming from 7:00 pm until 6:00 am every night and during the weekend, with some stations entirely networked from Auckland all weekend with the exception of a breakfast show on Saturday mornings. The network is the result of a re-branding exercise of several local MediaWorks Radio stations since November 2004. Prior to this, five stations in Auckland, Hamilton, Wellington, Christchurch and Dunedin broadcast entirely local programming, although some shows in Dunedin were networked from Christchurch. Weekday Drive programming (2pm to 7pm) was locally broadcast in all markets until 17 August 2009 when a network option (Josh & Tom) from Auckland as a cost-saving move was offered, not all markets take the network drive show.

According to the MediaWorks Radio corporate website, MORE FM targets a 25-44 year old female audience and seeks to maintain a local presence in the markets in which it operates. Sponsorship of the five Super 14 franchises, especially by the original five stations, is an important component of the network's brand.[1]

Contents

MORE FM Stations

City/Town Frequencies
Northland 91.6 FM
Auckland 91.8 FM
Waikato 92.0 FM
Tauranga 93.4 FM
Rotorua 95.9 FM
Gisborne 89.9/98.9 FM
Taupo 93.5 FM
Hawke's Bay 92.7 FM
Taranaki 93.2 FM
Wanganui 92.8 FM
Horowhenua 95.1 FM
Wairarapa 89.3 FM South Wairarapa 105.5 FM Manawatu 92.2 FM
Kapiti Coast 90.2 FM
Wellington 94.7/100 FM
Nelson 93.0 FM
Marlborough 92.9 FM (Blenheim)
94.5FM (Picton)
90.3FM (Kaikoura)
Christchurch 92.1 FM
Dunedin 97.4 FM
Balclutha 93.7 FM
Queenstown 92.0 FM (Queenstown)
99.4FM (Wanaka)
Central Otago 90.3/94.3 FM
Southland 89.2 FM

Northland

91.6 MORE FM Northland is a radio station serving the Whangarei urban area and the entire Northland region. Before the re-branding to MORE FM in 2005 this station was known famously as KCC FM.

Local Weekday Shows:

  • Breakfast 5:30 am - 10 am: John Markby And Angela 'Flash' Gordon and Lana Searle reading MORE FM Northland news
  • Daytime 10:00 am to 3 pm: Angela 'Flash' Gordon
  • Drive 2 pm to 7 pm: The well known Lana Searle Drive show

Local Weekend Shows:

  • The Saturday Sports Desk with Sevy and Tommo 7:30 am – 9:00 am Saturday

MORE FM Northland also provide a weekday breakfast show for Kerikeri and Bay of Islands listeners with Pete Gentil from the Kerikeri studios-and occasionally Lana Searle covering breakfast when Pete is away

Auckland

91.8 MORE FM Auckland is a radio station serving the Auckland urban area and can be heard in parts of Waikato, such as Paeroa. MORE FM Auckland came to be in August 1993.

Weekday Programming includes:

  • Breakfast 6 - 10 am: The Morning Fix - Jeremy Corbett, Jesse Mulligan and Joe Cotton
  • Daytime 10 - 2 pm: Peter Dakin
  • Drive 2 pm - 7 pm: Josh & Tom - Josh van Berkel & Tom McKenzie. Josh & Tom are joined by the network news presenter for News & Hollywood Gossip.
  • Nights 7 pm - Midnight: Lee Plummer, including Late Night Love from 9.30pm (Lee is on-air Sunday to Thursday)
  • The Allnighter 12am-6am Dane Anderson
  • Friday Nights, Party Zone 7pm - 12am: Various

Weekend Programming includes:

  • Saturday Breakfast 6 am - 10 am: Peter Dakin
  • Saturday Days 10am - 2pm: Lee Plummer
  • Saturday Afternoons 2pm - 7pm: Cam McNaughton
  • Saturday Night, Party Zone 7pm - 12am: Various
  • Sunday Breakfast 6 am - 10 am: Dane Anderson
  • Sunday Days 10am - 2pm: Jamie Valentine
  • Sunday Afternoons 2pm - 7pm: Cam McNaughton
  • Sunday Night 7pm - 12am: Lee Plummer with the Weekend 30 Countdown and Best of Late Night Love

Other announcers, such as Chloe and Kelly host weekend programmes occassionally.

Waikato

92.0 MORE FM Waikato is a radio station based in central Hamilton. MORE FM was started in the 1990s as a totally local station in the Waikato region.

Programming includes:

  • Breakfast 6 am - 10 am: KM Adams, Stu and Toast
  • Daytime 10 am - 2 pm: KM Adams

91.8 MORE FM Auckland serves parts of the Waikato that can't get the 92.0FM frequency

Tauranga

93.4 MORE FM Tauranga is a local radio station based in central Tauranga, broadcasting across the Bay of Plenty region. Before the re-branding to MORE FM, this local station was known as 93.4 Coastline FM.

Local Weekday Shows:

  • Breakfast 6 am - 10 am: Vance (Vinnie) and Kirt - Wake up with Vinnie & Kirt for MORE Music Variety, Tauranga's Speed Poll, chances to win, the latest on what's on in Tauranga, traffic, celebs, Vinnie's 'hoedown', 'free stuff' in the MORE-BY-4'S and much more!
  • Daytime 10 am to 2 pm: Jolene James - Catch Jolene weekdays from 10am till 2pm for MORE Music Variety, the latest celebrity goss, what's on in Tauranga, traffic info and everything you need to know to get you through your workday!

Local Weekend Shows:

  • Saturday Mornings 6 am - 12 pm: Vinnie
  • Saturday Daytime 12 pm - 2 pm: Jolene James

Rotorua

Rotorua's 95.9 MORE FM is a local radio station based in central Rotorua, broadcasting across the Rotorua region. It is also heard in Reporoa, Broadlands, Ngakuru and Waikite Valley on 89.3 This station was formerly Lakes 96FM.

Local Weekday Shows:

  • Breakfast 6 am - 10 am: Mike Baird
  • Daytime 10 am - 2 pm: Paul Hickey

Gisborne/Wairoa

MORE FM Gisborne/Wairoa is a local radio station broadcasting from the heart of Gisborne City. The station was originally branded as 89FM and owned by Gisborne Media Centre, RadioWorks purchased the assets of Gisborne Media Centre in February 2005 and in May 2005 rebranded the station as MORE FM. Originally on 89.3, MORE FM Gisborne moved to 89.9 (rural coverage) and 98.9 (city coverage) in early 2007. Another repeater (also on 98.9) was set up to service the northern Hawkes Bay town of Wairoa in April 2007.

Local Weekday Shows:

  • Breakfast 6 am - 10 am: Bevan Chapman
  • Daytime 10 am - 2 pm: Alisha Birrell

Local Weekend Shows:

  • MORE Sport Saturday, every Saturday morning from 7am-8am.

Taupo

93.5 MORE FM Taupo is a radio station based in Taupo, broadcasting across the Central Plateau. The MORE FM brand replaced the previous local branded 93.5 KIS FM. MORE FM Taupo take great pride in putting a tremendous amount of focus on their surrounding community and play an extremely active role in local events such as The New Zealand Ironman & The Lake Taupo Cycle Challenge . The station has regularly made the finals at the New Zealand Radio Awards in a variety of different categories and were named Provincial Station of The Year in 2007 & 2009.

Local Shows:

  • Breakfast 6 am - 10 am: Andrew Leiataua
  • Daytime 10 am - 2 pm: Christian Shearer
  • Friday's 2 pm - 7pm & Weekends: Dougal Morison
  • Weekends - Chris Hurring, Erica McLean & Vivienne Leigh

Taranaki

93.2 MORE FM, formally 93.2 Energy FM, named after the energy province. Broadcasts from central New Plymouth and broadcasts to all of Taranaki and can be heard in North Wanganui

Local Weekday Shows:

  • Breakfast 6 am - 10 am: Waggs and Beth
  • Workday 10 am - 2 pm: Ken Swan

Hawke's Bay

92.7 MORE FM Hawke's Bay is a local radio station based in Hastings, New Zealand, broadcasting across Hawke's Bay. The MORE FM brand replaced the previous local station HOT 93FM, which began broadcasting in December 1983 as Radio Hawke's Bay 93FM.

Local Weekday Shows:

  • Breakfast 6 am - 10 am:The Morning Fix with Dave Nicholas
  • Daytime 10 am - 2 pm: Natasha Knox

Wanganui

92.8 MORE FM Wanganui (formerly Star FM) is a local radio station based in central Wanganui.

Local Weekday Shows:

  • Breakfast 6 am - 10 am: Jase and Sue
  • Midday 10 am - 2 pm: Andrew Collins

Manawatu

92.2 MORE FM Manawatu is a local radio station based in the Hub Mall in central Palmerston North broadcasting across the Manawatu region. Before the MORE FM re-branding in 2005, this station was a very famous heritage station known as 2XS FM.

Local Weekday Shows:

  • Breakfast 6am - 10am: Mike West, Gareth Pringle, AJ and Bel
  • Midday 10 am - 2 pm: Ed
  • Drive 2 pm - 7 pm: Justin and Kendall

Weekend announcers include, Will McGregor, Stacy T, AJ Funnell (Battle of the Hits) and Justin Evans.

MORE FM Manawatu was nominated for two New Zealand Radio Awards in 2009: Best Regional Breakfast show for Mike West, Gareth Pringle, Tania Burgess, Rebecca Hardy and AJ Funnell and Regional Station of the Year

At the 2008 New Zealand Radio Awards MORE FM Manawatu won Best Regional Radio Station and was nominated for Best Regional Breakfast Show (Mike West in the Morning) and Best Regional Non-Breakfast Host (Tania Burgess, who previously hosted the 10–3 pm show)

Horowhenua

95.1 MORE FM Horowhenua is a local radio station based in central Levin broadcasting to the Horowhenua district. Before the MORE FM re-branding in 2005 this station was named Horowhenua's 95FM. The Station shares its Daytime and Drivetime shows with the Kapiti Coast More FM program

Local Weekday Shows:

  • Breakfast 6 am - 10 am: Dave Key
  • Daytime 10 am - 2 pm: Jay Fitton
  • Drive 2 pm - 7 pm: Ben Wilson

Weekend programmes use the same announcers as on Kapiti's 90.2 More FM (subject to change).

Kapiti

MORE FM Kapiti began broadcasting in the 1990s on 99.6FM as a relay of the MORE FM programme from Wellington but with locally generated commercial breaks. In 2004 when RadioWorks rebranded many of their local stations as MORE FM local station 2XX FM became 90.2 MORE FM and the existing MORE FM station was replaced with a relay of the Wellington The Breeze programme with locally generated commercials. 2XX once broadcast on 1377AM as well as 90.2FM.

Local Weekday Shows:

  • Breakfast 6 am - 10 am: Bundy
  • Daytime 10 am - 2 pm: Jay Fitton
  • Drive 2 pm - 7 pm: Ben Wilson

Local Weekend Shows:

A local breakfast show (6-10 am) is held on both Saturday and Sunday morning, and then a network feed is taken from 10am onwards. The weekend shows are hosted by either Jay Fitton, Ben Wilson or Kieran Welsby.

Weekend programme subject to change.

Wairarapa

89.3 / 105.5 MORE FM Wairarapa is a radio station based in Masterton broadcasting to the Wairarapa province. The station was first started in Carterton (by TVNZ's Paul Henry) in 1991 as TODAY FM. TODAY FM was sold to XS Radio Limited in 1992 and as result relocated to Masterton and subsequently rebranded as HITZ 89FM. XS Radio was the parent company of 2XS FM in Manawatu. XS Radio was sold to RadioWorks in the late nineties and in 2005 the station was rebranded as 89.3 MORE FM. TODAY FM originally relayed MORE FM Wellington across the Wairarapa overnight and during the weekend from 1991. The station's South Wairarapa Frequency is now 105.5 FM.

Local Weekday Shows:

  • Breakfast 6 am - 10 am: The Brent Gare Breakfast with Chris Cogdale
  • Daytime 10 am - 2 pm: Holly McGeorge


Local Weekends Shows:

  • Local Breakfast (Saturday): 6am - 10am: The Brent Gare Breakfast - Weekend Edition
                              Includes: The Totally Serious Sports Show with Chris Cogdale at 8am

Wellington

Wellington is the birthplace of the MORE FM brand, with the first broadcast of a More FM station occurring there on 6 May 1991 as 99/100 MORE FM. Today the station is known as 94.7/100 MORE FM following a change in frequency.

In 2007 the 98.9FM frequency originally used by More FM Wellington was relocated to 94.7FM (formerly Channel Z) and provides coverage to the Hutt Valley area of Wellington. The more powerful 100FM frequency provides coverage to the majority of the Wellington urban area, and can often be heard at the top of the South Island and into the southern Wairarapa.

After its establishment in Wellington, the More FM brand spread across the country to Christchurch and then Auckland, although the programmed was not networked. This would happen several years later.

The newly established networked weekday drive show was originally based from this station before relocating to Auckland.

Local Weekday Shows:

  • Breakfast 6 am - 10 am: Justin Rae, Tarsha Tolson and Producer Tim
  • Daytime 10 am - 2 pm: Dan Boyd

Nelson

93.0 MORE FM Nelson is a local radio station broadcasting from the heart of Nelson city to the Tasman District; including Motueka & Takaka on 92FM and Murchison on 94FM. Before the MORE FM re-branding in 2005 this station was known famously as Fifeshire FM. To this day the station broadcasts from the historic Fifeshire House however the breakfast show is currently fed from Christchurch.

Local Weekday Shows:

  • Breakfast 6 am - 10 am: Simon Barnett and Gary McCormick (ex. Christchurch)
  • Daytime 10 am - 2 pm: Katrina Smith
  • Drive 2 pm - 7 pm: Tom Martin

Local Weekend Shows:

  • Weekend Breakfast 6am - 10am: Matt Bowness

Marlborough

MORE FM Marlborough is based in Blenheim and is the newest addition to the MORE FM group of stations. At the end of 2007 MediaWorks purchased Marlborough Media which included two local stations, Sounds FM and Easy FM. Easy FM was rebranded as The Breeze earlier in 2008 and in August 2008 Sounds FM was rebranded as MORE FM. MORE FM Marlborough broadcasts on 92.9FM in Blenheim where the station is based, on 94.5 in Picton and also on 90.3FM in Kaikoura.

Local Weekday Shows:

  • Breakfast 6 am to 10 am: Jamie and Nige
  • Weekdays 10 am to 2 pm: Josh and Romsey

Marlborough now has the new drive show with Josh and Tom

Christchurch

92.1 MORE FM Christchurch is a radio station broadcasting across Canterbury. The station was one of the original More FM stations. The station broadcasts on 92.1 across Canterbury and on 95.3 in Sumner/Redcliffs.

The station was started as an adult contemporary (AC) format station and continues with that format to this day. More FM Christchurch was operated by the Frader Group Limited. The first hosts of the morning show were James Daniels and Ken Ellis who had moved from91ZM. The show was also broadcast on Christchurch local TV station, Cry TV in its early shows.

MORE FM became one of the major radio stations in Canterbury when on 1 April 1997 the successful breakfast hosts Simon Barnett and Phil Gifford moved from The Radio Network's 91ZM to MORE FM.[2]

Local Weekday Shows:

Dunedin

97.4 MORE FM Dunedin is a radio station broadcasting across Dunedin. MORE FM was originally broadcasted in Dunedin on 98.2 and was locally presented, except for the Christchurch 'Si & Gary' breakfast show which was networked. In 2004 as part of the MORE FM brand roll out across the country, it moved to the 97.4FM frequency, and replaced Dunedin radio station 4XO, creating 97.4 MORE FM Dunedin. An integration of the former presenters of 4XO & 98 MORE FM were can now be heard on the station. The 98.2FM frequency is now Dunedin's Easy Listening Breeze 98.2FM - another of RadioWorks' local stations.

Local Weekday Shows:

  • Breakfast 6 am - 10 am: Damian Newell & Nicky Hunt
  • Daytime 10 am - 2 pm: Grant Millman

Local Weekend Shows:

  • Weekend Breakfast 6 - 10 am: Trev Hill

Balclutha

Local Balclutha radio station Big River Radio operates as part of the MORE FM network on 93.7FM. The station broadcasts locally between 6AM and 12PM and relays Dunedin's MORE FM outside these hours. In recent years the station has been branded as MORE FM's Big River Radio during local programming. The station plays all the same songs in the same sequence as the other MORE FM stations even during local programming.

Local Weekday Shows:

  • Breakfast 6 am - 12 pm: Brad Jeffery

Local Weekend Shows:

  • Saturday Breakfast 7am - 11am: Simon Edwards

All other times the station relays Dunedin's 97.4 MORE FM with Dunedin advertising.

Central Otago

Central Otago's MORE FM, which is based from Alexandra replaced Radio Central in 2004. The station broadcasts on 90.3 and 94.3FM and covers Alexandra, Cromwell and other parts of Central Otago. In September 2008 all copywriting and audio production moved from the Alexandra office to the Queenstown "hub", with staff changes including Braydon Priest moving to Christchurch to produce The Breeze Breakfast show there, Henry Youngman moving into Priest's former Drive Show, and Lesley Logan moving into Youngmans former 10 - 2 slot.

Local Weekday Shows:

  • Breakfast 6 am - 10 am: Dan Murphy
  • Daytime 10am to 2pm: Rebecca Flannery
  • Part-time announcers: Shelley Murphy and Gus Porter

Queenstown and Wanaka

Q92 MORE FM Queenstown began broadcasting in Queenstown on 99.2 FM after local station Resort Radio was rebranded as MORE FM. More FM Queenstown also broadcasts on 99.4FM in Wanaka. In 2009 MORE FM traded places with Q92 The Breeze on the FM dial. The Breeze was started in Queenstown after Radioworks purchased local station Q92 FM and rebranded the station as Q92 The Breeze. The swap also saw the local breakfast announcers on The Breeze (Margo and Emma) move to MORE FM Queenstown, with The Breeze in Queenstown now taking a networked breakfast. Since this change Emma has left MORE FM. The change also saw MORE FM in Queenstown become Q92 MORE FM.


Local Weekday Shows:

  • Breakfast 6 am - 10 am: Margo and Henry
  • Daytime 10 am - 2 pm: Janey Newlands

Southland

89.2 MORE FM Southland broadcasts to the Southland region. The location of transmission is the BCL site at Hedgehope. The station was originally started by a group of local investors as Foveaux Radio (4XF, 1224 kHz) in 1982, the station was bought by Radio Otago in the late 1980s and started broadcasting as "89.2 Foveaux FM" in the early 1990s.

Foveaux FM became Southland's 89.2 MORE FM in January 2005 as part of RadioWorks' move to rebrand all 'heritage' stations as MORE FM. MORE FM also continued to broadcast on 1224AM until October 2007 when BSport launched on this frequency. The 91.6FM frequency that Radio Pacific (BSport's predecessor) broadcast on was used to launch The Breeze into Southland. In December 2007 Southland's More FM began broadcasting in the Te Anau area on 96.0FM.

Local Weekday Shows:

  • Breakfast 6 am - 10 am: Gretchen Blomfield & James McRobie
  • Days 10 am - 2 pm: Gretchen Blomfield

Local Weekend Shows:

  • Weekend Schedules change often. Announcers during the weekend include Bruce Stewart, Daryl Shuttleworth, Jamie Holst & others.

The MORE FM Network

All MORE FM stations have their own local programming between 6AM and 2PM, 7 days a week. After 2PM almost all regions take a network drive show from Auckland where others continue with a local programme. After 7PM all stations take a networked night show from MORE FM in Auckland followed by a networked overnight show.

  • MORE FM Drive (2pm - 7pm Monday to Friday): Josh Van Berkel & Tom McKenzie (a.k.a. Josh & Tom). They are joined by Kelly for News & Hollywood Gossip.
  • MORE FM Nights (7pm to midnight Sunday to Thursday): Lee Plummer
  • MORE FM All-Nighter (midnight to 6am Sunday to Thursday): Dane Anderson
  • MORE FM Weekends (2 - 7 pm Saturday and Sunday) - Cam McNaughton
  • MORE FM Party Mix (7pm - midnight Friday and Saturday)

Evening and overnight network programming began in January 2005. The 'MORE FM Most Wanted' Night show was originally hosted by Dominic Bowden until the middle of 2005 and then by Tarsha Tolson until the middle of 2007 when Tarsha moved to Wellington to co-host the breakfast show. The overnight show was originally hosted by Asher Bastion (now 'Life FM') until June 2006. Originally weekend evening and overnight programming remained local in each region but this was replaced with network based shows in late 2005. On Friday and Saturday nights MORE FM now operates a nationwide all request 'Party Mix' show. Weekend's are now seeing more network programming from Auckland, which could increase in a growing trend for Radio in New Zealand. Some stations now have no local programmes on a Sunday with the station entirely networked from Auckland across the weekend, with the exception of a Saturday morning breakfast show. In August 2009 the Wellington Weekday Drive show team, Josh & Tom were re-located to Auckland and their show was networked into several markets including Wellington, Waikato, Southland and more, this show will be rolled out into other markets in the near future.

Previous Nationwide Announcers

Announcer Show Duration Reason for Leaving Last known station
Dominic Bowden "The MORE FM Most Wanted" Night show January 2005 - June/July 2005 Went to host New Zealand Idol
Asher Bastion All Nighter 2005 - 2006 Moved to Life FM Life FM Drive Show
Tarsha Tolson Night show 2005 - 2007 Moved to Wellington Breakfast Show Breakfast host on Wellington's 94.7/100 More FM

Defunct MORE FM stations

Hawke's Bay's 92 MORE FM was New Zealand's first franchised MORE FM radio station and began transmission from its Napier studios in 1994 and continued until the mid to late 1990s when the MORE FM name was dropped to become 'Hawke's Bay's 92FM'. The station broadcast on 91.9FM from studios in Hastings Street and featured Peter Mac (now The Breeze Christchurch) and Nicki Sunderland on breakfast. Other announcers included Kyllee Higgins (now Kyllee King-Turner), Scotty Mac, Nik Menzies, Cath White, James Milner, Kev Stanton, Greg Wattam and Duane Rafferty. The station's slogan was 'More Music, More Variety' which was in line with the other MORE FM stations around the country at that time. The station was operated as a franchise by Radio Otago. In 1996, 92 MORE FM was relocated to Hastings where it joined fellow Radio Otago station Hot 93 in the BNZ Building. Live content was reduced around this time with the night show being fully automated. 91.9FM now carries the Solid Gold FM programme.

Kapiti's 99.6 MORE FM began transmission across the Kapiti Coast and Horowhenua regions around 1994 and remained on air until 2004 when it was replaced by The Breeze. The station's programming was generated from MORE FM in Wellington, although it ran an entirely separate program to the Wellington station outside of breakfast. Voicebreaks were recorded in advance by the announcer in the Wellington studio. Localised weather forecasts, station IDs and jingles also helped create a local sound. Interestingly, 99.6 MORE FM played a slightly different music mix to the Wellington station where its programming originated from, although they both shared the 'More Music, More Variety' and later 'Today's Best Music Mix' slogans.

Dunedin's 98 MORE FM began broadcasting in Dunedin around 1997. The breakfast show, originally presented by Simon Barnett and Phil Gifford was a simulcast from Christchurch's 92 MORE FM. Other shows were a mixture of locally produced shows and shows prerecorded also from MORE FM in Christchurch. 98 More FM was replaced with a simulcast of The Breeze Christchurch when local station 4XO was rebranded as 97.4 MORE FM.

References

External links








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