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Mounds (candy): Wikis

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Mounds is a candy bar made by Hershey's, and is the sister product of Almond Joy. Like Almond Joy, it consists of a coconut based center; however, it is topped with dark chocolate instead of milk chocolate and has no almond in its center.

Mounds uses a packaging and logo design similar to its sister product, with Almond Joy's blue replaced by red. The candy's famous 1970s ad campaign used a jingle, "Sometimes you feel like a nut, sometimes you don't", written by Leon Carr.

A limited edition Mounds Island Orange candy bar was introduced in 2006 with orange colored and flavored coconut.

A similar coconut filled chocolate bar by the name of Bounty is manufactured by Mars, Incorporated and sold in markets other than US.

History

Mounds was created in 1920 as a single piece for 5 cents. In 1929 the Peter Paul Company purchased the line and had begun production. The format changed to two pieces that still sold for 5 cents, with the price rising to 10 cents after World War II.[1] Mounds also was made in milk chocolate as well. During World War II Peter Paul was faced with severe shortages of sugar and coconut which had been shipped from the Philippines before war broke out. Rather than sacrifice quality, the company discontinued some of its lesser selling brands and concentrated production on the Mounds candy bar. Over the years Peter Paul added several products to its line, including the Almond Joy candy bar and York Peppermint Patties. Cadbury and Peter Paul merged in 1978, and Hershey Foods purchased the company's U.S. operations in 1988.

References

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