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Mr. Magic
Birth name John Rivas
Born March 15, 1956(1956-03-15)
Bronx, New York,
United States
Died October 2, 2009 (aged 53)
Brooklyn, New York,
United States
Genres Hip hop
Occupations DJ
Years active 1979  – 2002
Labels Magic Records
Associated acts Marley Marl
Juice Crew

John "Mr. Magic" Rivas, (March 15, 1956 – October 2, 2009)[1] was an important figure in the world of hip hop radio.



Mr. Magic debuted in 1981 on WHBI-FM in New York City with the first exclusive rap radio show to be aired on a major station. Billing itself as Rap Attack, Magic's show featured Marley Marl as the DJ and Tyrone "Fly Ty" Williams as the show's co-producer. Magic's reign on the New York City airwaves lasted six years and was instrumental in broadening the scope and validity of hip-hop music.[2] Mr. Magic recorded one 12' single as an artist "Magic's Message (There's A Better Way)" [3] , produced by Spyder D for Posse Records in 1984.

During the mid-80s there was a rivalry between Mr. Magic and Kool DJ Red Alert, who hosted a weekly show on WRKS-FM. The feud also played out between proxy rap groups, the Juice Crew and Boogie Down Productions (see The Bridge Wars). The Juice Crew - headed by Mr. Magic's on-air assistant, DJ Marley Marl - was named after one of Magic's aliases, "Sir Juice."[4]



As confirmed by DJ Premier, Mr. Magic died on the morning of October 2, 2009 from a heart attack.[5]


  1. ^ - accessed October 2009
  2. ^
  3. ^ rtsp://
  4. ^ Mr. Cee and Mr. Magic: Interview
  5. ^ Mr. Magic, Real Name John Rivas, Brought Hip-Hop to Masses Retrieved on October 2, 2009.

External links


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